Ché Wales is a Graphic Designer, Artist and Illustrator with a lifelong passion for creativity and visual storytelling. After beginning her studies in Visual Arts, she completed a Bachelor of Graphic Design in 2001 and has since built over two decades of experience delivering thoughtful, engaging design solutions across both print and digital platforms. Ché has worked with agencies, councils, corporate organisations and small businesses in Australia and overseas before transitioning to freelance design in 2008. This has allowed her to work across a diverse range of industries and projects, including branding, publications, social media campaigns, advertising, reports, signage, catalogues and community-focused communications. Highly proficient in Adobe Creative Cloud (InDesign, Photoshop, Illustrator and Acrobat) as well as Canva, Ché combines strong technical skills with a collaborative, solutions-focused approach. Known for her organisation, reliability and positive energy, she takes pride in creating design that is both visually engaging and strategically effective, helping clients communicate clearly and connect meaningfully with their audiences.

Ché Wales

Ché Wales is a Graphic Designer, Artist and Illustrator with a lifelong passion for creativity and visual storytelling. After beginning her studies in Visual Arts, she completed a Bachelor of Graphic Design in 2001 and has since built over two decades of experience delivering thoughtful, engaging design solutions across both print and digital platforms. Ché has worked with agencies, councils, corporate organisations and small businesses in Australia and overseas before transitioning to freelance design in 2008. This has allowed her to work across a diverse range of industries and projects, including branding, publications, social media campaigns, advertising, reports, signage, catalogues and community-focused communications. Highly proficient in Adobe Creative Cloud (InDesign, Photoshop, Illustrator and Acrobat) as well as Canva, Ché combines strong technical skills with a collaborative, solutions-focused approach. Known for her organisation, reliability and positive energy, she takes pride in creating design that is both visually engaging and strategically effective, helping clients communicate clearly and connect meaningfully with their audiences.

Available to hire

Ché Wales is a Graphic Designer, Artist and Illustrator with a lifelong passion for creativity and visual storytelling. After beginning her studies in Visual Arts, she completed a Bachelor of Graphic Design in 2001 and has since built over two decades of experience delivering thoughtful, engaging design solutions across both print and digital platforms.

Ché has worked with agencies, councils, corporate organisations and small businesses in Australia and overseas before transitioning to freelance design in 2008. This has allowed her to work across a diverse range of industries and projects, including branding, publications, social media campaigns, advertising, reports, signage, catalogues and community-focused communications.

Highly proficient in Adobe Creative Cloud (InDesign, Photoshop, Illustrator and Acrobat) as well as Canva, Ché combines strong technical skills with a collaborative, solutions-focused approach. Known for her organisation, reliability and positive energy, she takes pride in creating design that is both visually engaging and strategically effective, helping clients communicate clearly and connect meaningfully with their audiences.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Self-employed (Freelance)
January 1, 2001 - Present
As a freelance designer, I’ve worked across a wide range of projects including full branding suites, promotional materials, corporate publications, packaging, signage and window decals, billboards, magazine layouts, board games, online advertising, and digital design including social media reels and carousel content. I manage projects independently across diverse briefs, liaise with clients and printers, and ensure timely delivery. This experience strengthens adaptability, problem solving and client communication.
Graphic Designer at EAC
January 1, 2003 - January 1, 2006
Designed advertisements for both real estate and non-real estate clients, front covers, and publication templates within a tight weekly production schedule. Liaised with clients and printers; supported the sales team; contributed to a highly efficient, collaborative office environment.
Design Assistant at Standard Life
January 1, 2006 - January 1, 2007
In-house design team producing a wide range of financial services marketing materials. Ensured brand consistency, prepared documents for print and digital use, and performed detailed design adjustments such as image enhancement, logo conversion for print, layout refinements, style sheet edits, and table formatting.
Graphic Designer at Business to Business
January 1, 2002 - January 1, 2003
Created logos, business cards and flyers for a diverse range of clients and was responsible for preparing artwork for print production under tight deadlines. This role provided hands-on experience in client-focused design and laid a strong foundation for my career in commercial graphic design.
Contract Graphic Designer at GFG Alliance
January 1, 2013 - January 1, 2020
Delivered design projects across multiple GFG Alliance businesses (InfraBuild, Liberty Steel, Waratah Fencing, Austube Mills, ARC and SIMEC), producing advertisements, brochures, signage, posters, price books, product labels and corporate event collateral. Managed the GFG-wide online brand platform (Frontify), ensuring brand consistency and accessibility across business units. Balanced stakeholders and met tight deadlines in multi-brand environments.

Education

Bachelor of Design (Graphic) at University of Newcastle, Australia
January 1, 2001 - January 1, 2001
1st Year Bachelor of Arts (Visual Arts) at University of Newcastle, Australia
January 1, 1997 - January 1, 1997
HSC at Taree High School, NSW, Australia
January 1, 1996 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Education, Retail