Developed social media campaigns achieving 25%+ click-through rates, surpassing B2B benchmarks and driving higher-quality inbound traffic. Led the complete redesign of Krahnborn’s website, improving navigation, messaging clarity, and alignment with Salesforce consulting service offerings. Produced sales enablement presentations used by the Sales President to close new client accounts and shorten the sales cycle. Created branded graphics and digital marketing assets using Canva to support service promotion, thought leadership, and events. Utilized social and website analytics to refine content decisions and support lead generation and audience engagement.

Digital Marketing Intern at IH Concepts

May 1, 2024 - August 1, 2024

Produced blogs, newsletters, and social media content, strengthening client brand identity and online visibility. Supported website updates and basic HTML/CSS improvements for user experience and content layout needs. Conducted marketing research and scheduled content across Facebook and Instagram, increasing engagement and reach for small business and nonprofit accounts.

Digital Marketer (Contract) at Call You Later

August 1, 2024 - January 1, 2025

Managed TikTok, Instagram, and Facebook content for promotional campaigns and community engagement. Wrote marketing copy and collaborated with founders to refine campaign messaging and brand voice. Supported event marketing and outreach contributing to increased event attendance and visibility.

Founder at Fugee Fitness (E-commerce Social Impact Brand)

March 1, 2021 - Present

Founded a socially conscious apparel brand supporting refugee aid initiatives and global humanitarian awareness. Developed a full business plan; built and managed WordPress website; oversaw product sourcing, inventory management, and financial operations. Designed ads and social media content using Canva, Illustrator, and Photoshop, contributing to a profitable first year of sales.

Student Supervisor at University Housing, UW–Madison

June 1, 2024 - February 1, 2025

Led and trained teams of 3–6 employees across residence halls, improving workflow efficiency and task completion quality. Resolved team concerns and coordinated responsibilities among individuals of diverse backgrounds. Managed multiple maintenance support tasks with strong organization, communication, and problem-solving skills. Operated state-owned vehicles with a 100% incident-free safety record.

Bartender / Bouncer at The Nitty Gritty

February 1, 2023 - March 1, 2024

Maintained strict ID verification, intercepting a significant number of fake IDs and protecting the business from legal risk. De-escalated challenging customer situations with professionalism in a high-volume environment. Handled large volumes of transactions with accuracy.

Marketing Coordinator (Hybrid) at Krahnborn

February 1, 2025 - July 1, 2025

Developed social media campaigns achieving 25%+ click-through rates, surpassing B2B marketing benchmarks and driving higher-quality inbound traffic. Led the complete redesign of Krahnborn’s website, improving navigation, messaging clarity, and alignment with Salesforce consulting service offerings. Produced sales enablement presentations used successfully by the Sales President to close new client accounts and shorten the sales cycle. Created branded graphics and digital marketing assets using Canva to support service promotion, thought leadership, and events. Utilized social and website analytics to refine content decisions and support lead generation and audience engagement.