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Hi, I’m Dean Edge, a senior marketing and brand manager with more than fifteen years of experience leading strategic, multi-channel campaigns across B2B and B2C. I’m passionate about brand development, e-commerce, digital marketing, and content strategy, with a proven track record of driving growth and elevating brand presence in fast-paced environments. I excel at turning customer insights into compelling storytelling, building lifecycle campaigns, and partnering across sales, product, and operations to deliver measurable ROI. I thrive on innovation, continuous improvement, and leveraging AI-driven tools to optimize performance across channels.…Hi, I’m Dean Edge, a senior marketing and brand manager with more than fifteen years of experience leading strategic, multi-channel campaigns across B2B and B2C. I’m passionate about brand development, e-commerce, digital marketing, and content strategy, with a proven track record of driving growth and elevating brand presence in fast-paced environments. I excel at turning customer insights into compelling storytelling, building lifecycle campaigns, and partnering across sales, product, and operations to deliver measurable ROI. I thrive on innovation, continuous improvement, and leveraging AI-driven tools to optimize performance across channels.

Dean Adam Edge

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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Hi, I’m Dean Edge, a senior marketing and brand manager with more than fifteen years of experience leading strategic, multi-channel campaigns across B2B and B2C. I’m passionate about brand development, e-commerce, digital marketing, and content strategy, with a proven track record of driving growth and elevating brand presence in fast-paced environments. I excel at turning customer insights into compelling storytelling, building lifecycle campaigns, and partnering across sales, product, and operations to deliver measurable ROI. I thrive on innovation, continuous improvement, and leveraging AI-driven tools to optimize performance across channels.…Hi, I’m Dean Edge, a senior marketing and brand manager with more than fifteen years of experience leading strategic, multi-channel campaigns across B2B and B2C. I’m passionate about brand development, e-commerce, digital marketing, and content strategy, with a proven track record of driving growth and elevating brand presence in fast-paced environments. I excel at turning customer insights into compelling storytelling, building lifecycle campaigns, and partnering across sales, product, and operations to deliver measurable ROI. I thrive on innovation, continuous improvement, and leveraging AI-driven tools to optimize performance across channels.

Available to hire

Hi, I’m Dean Edge, a senior marketing and brand manager with more than fifteen years of experience leading strategic, multi-channel campaigns across B2B and B2C. I’m passionate about brand development, e-commerce, digital marketing, and content strategy, with a proven track record of driving growth and elevating brand presence in fast-paced environments.

I excel at turning customer insights into compelling storytelling, building lifecycle campaigns, and partnering across sales, product, and operations to deliver measurable ROI. I thrive on innovation, continuous improvement, and leveraging AI-driven tools to optimize performance across channels.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Senior Marketing & Brand Manager at Natural Factors Group

February 1, 2023 - Present

Oversee day-to-day operations of the e-commerce platform, optimizing user experience and driving sales via Shopify, Meta, and Adwords with a $15M budget. Manage 2,500+ SKUs and collaborate with sales, operations, and regulatory teams. Identify and deploy AI, SMS, chat, and Shopify extensions to enhance the e-commerce landscape. Monitor web analytics to drive continuous improvement. Partner with Sales and Marketing to build strategic roadmaps for traffic generation (SEO, PPC, paid social, display, affiliates) with strong ROI. Drive engagement through organic and paid channels; ensure accurate product information; lead creative teams and oversee product storytelling, blogs, videos (YouTube), and UGC. Develop lifecycle campaigns (welcome, cart abandonment, re-engagement) and personalization strategies. Manage online marketing campaigns (SEO/SEM, email marketing, social media, affiliates). Generate KPI reports and ROI analyses. Safeguard platform security and integrity. Oversee online prod

Marketing & Brand Manager at Green Theory

June 1, 2016 - February 1, 2023

Optimized website product pages and ran paid search campaigns to drive traffic. Analyzed campaign performance and market trends to improve ROI. Developed and executed integrated marketing strategies to increase brand awareness, leads, and customer engagement. Stayed current on marketing and digital trends to inform campaigns. Coordinated national events and trade shows, including stand design. Collaborated with sales, product, and executive teams to align marketing with objectives; liaised with ASLA chapters for leads. Led field and event marketing to build regional awareness and generate high-quality leads in Canada and the US. Managed budgets for efficient resource allocation and tracked spend effectiveness.

Marketing & Brand Manager at Abyaar Real Estate Developers

January 1, 2012 - June 1, 2016

Targeted lead acquisition and qualification across residential, commercial, and industrial sectors using digital marketing, events, and industry databases. Designed multi-channel campaigns to showcase projects and drive inbound inquiries. Built partnerships with architects, developers, real estate agents, and property managers to establish referral streams. Created content including case studies and project spotlights to demonstrate capabilities, boosting credibility. Implemented data-driven lead tracking and conversion optimization using CRM analytics to optimize ROI. Managed international trade shows and local development project events.

Senior Art Director at M&C Saatchi

January 1, 1999 - January 1, 2012

Led four creative teams to optimize client marketing strategies for maximum sales and brand growth. Coordinated with account directors, media strategists, and design partners. Created international advertising campaigns and supported brand realignment and positioning for clients such as British Airways, Mars, Prada, The Guardian, Courage Best Beer, and more.