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I believe in the power of design as a strategic language capable of transforming brands into authentic and memorable experiences. For me, every project is an opportunity to tell a visual story that combines aesthetics, purpose, and emotion. Throughout my career, I have supported companies, institutions, and entrepreneurs in growing with consistency and identity, translating the essence of each brand into strong and coherent digital presences. My approach is guided by both creative sensitivity and strategic rigor — because I believe beauty is only meaningful when it generates impact.…I believe in the power of design as a strategic language capable of transforming brands into authentic and memorable experiences. For me, every project is an opportunity to tell a visual story that combines aesthetics, purpose, and emotion. Throughout my career, I have supported companies, institutions, and entrepreneurs in growing with consistency and identity, translating the essence of each brand into strong and coherent digital presences. My approach is guided by both creative sensitivity and strategic rigor — because I believe beauty is only meaningful when it generates impact.

Filipa Serrote

Designer, Brand Designer, Creative Director, +2

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I believe in the power of design as a strategic language capable of transforming brands into authentic and memorable experiences. For me, every project is an opportunity to tell a visual story that combines aesthetics, purpose, and emotion. Throughout my career, I have supported companies, institutions, and entrepreneurs in growing with consistency and identity, translating the essence of each brand into strong and coherent digital presences. My approach is guided by both creative sensitivity and strategic rigor — because I believe beauty is only meaningful when it generates impact.…I believe in the power of design as a strategic language capable of transforming brands into authentic and memorable experiences. For me, every project is an opportunity to tell a visual story that combines aesthetics, purpose, and emotion. Throughout my career, I have supported companies, institutions, and entrepreneurs in growing with consistency and identity, translating the essence of each brand into strong and coherent digital presences. My approach is guided by both creative sensitivity and strategic rigor — because I believe beauty is only meaningful when it generates impact.

Available to hire

I believe in the power of design as a strategic language capable of transforming brands into authentic and memorable experiences. For me, every project is an opportunity to tell a visual story that combines aesthetics, purpose, and emotion.

Throughout my career, I have supported companies, institutions, and entrepreneurs in growing with consistency and identity, translating the essence of each brand into strong and coherent digital presences. My approach is guided by both creative sensitivity and strategic rigor — because I believe beauty is only meaningful when it generates impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Beginner

Work Experience

Design & Digital Marketing Consultant at Hotel Roma & Hotel Marquês de Pombal

November 1, 2024 - Present

Strategic partnership in managing and developing visual and digital communication. Creation of campaigns, content, and graphic identity to reinforce brand image and positioning within the hospitality and tourism sector.

Founder & Consultant at FS Design Studio

January 1, 2018 - Present

Independent consultant specialized in branding, digital design, and strategic marketing, with a focus on premium brand positioning. Creative direction and communication management for hospitality, lifestyle, and restaurant brands. Development of visual identities, websites, and integrated digital campaigns. Clients include: Grupo Olivier, Move Your Nutrition, Seven Vilamoura, Restaurante Tágide.

Senior Designer at Banco BiG

January 1, 2017 - December 31, 2018

Responsible for strategic design and digital communication, with emphasis on innovation projects such as BiG Total Banking and Capitalizer.

Digital Designer at Grupo Visabeira

January 1, 2014 - December 31, 2017

Creation of digital and graphic campaigns for brands such as Vista Alegre and Bordallo Pinheiro.