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I'm a Fractional CMO / Marketing Leader with over 18 years of experience helping executives structure and steer marketing. My objective is turning marketing into a measurable performance lever, built in long sales cycle environments and combining acquisition, CRM, ROI-driven performance management and marketing-sales alignment. I primarily work with SMEs and lean teams in contexts of structuring, transformation or growth acceleration. My approach blends strategic vision with execution capability; I stay hands-on when needed while delivering a clear, structured, and sustainable framework.…I'm a Fractional CMO / Marketing Leader with over 18 years of experience helping executives structure and steer marketing. My objective is turning marketing into a measurable performance lever, built in long sales cycle environments and combining acquisition, CRM, ROI-driven performance management and marketing-sales alignment. I primarily work with SMEs and lean teams in contexts of structuring, transformation or growth acceleration. My approach blends strategic vision with execution capability; I stay hands-on when needed while delivering a clear, structured, and sustainable framework.

Bich Dao Ngo

Fractional CMO, Marketing Consultant, Marketing Strategist, +2

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I'm a Fractional CMO / Marketing Leader with over 18 years of experience helping executives structure and steer marketing. My objective is turning marketing into a measurable performance lever, built in long sales cycle environments and combining acquisition, CRM, ROI-driven performance management and marketing-sales alignment. I primarily work with SMEs and lean teams in contexts of structuring, transformation or growth acceleration. My approach blends strategic vision with execution capability; I stay hands-on when needed while delivering a clear, structured, and sustainable framework.…I'm a Fractional CMO / Marketing Leader with over 18 years of experience helping executives structure and steer marketing. My objective is turning marketing into a measurable performance lever, built in long sales cycle environments and combining acquisition, CRM, ROI-driven performance management and marketing-sales alignment. I primarily work with SMEs and lean teams in contexts of structuring, transformation or growth acceleration. My approach blends strategic vision with execution capability; I stay hands-on when needed while delivering a clear, structured, and sustainable framework.

Available to hire

I’m a Fractional CMO / Marketing Leader with over 18 years of experience helping executives structure and steer marketing. My objective is turning marketing into a measurable performance lever, built in long sales cycle environments and combining acquisition, CRM, ROI-driven performance management and marketing-sales alignment.

I primarily work with SMEs and lean teams in contexts of structuring, transformation or growth acceleration. My approach blends strategic vision with execution capability; I stay hands-on when needed while delivering a clear, structured, and sustainable framework.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

Vietnamese

Fluent

English

Intermediate

German

Intermediate

Work Experience

Fractional CMO / Marketing Consultant (Independent) at Suite Indigo

January 1, 2015 - Present

Support executives and teams in structuring and performance-driven leadership, from strategy to execution. Structures marketing strategy and performance management (KPI, CAC, ROI), implements and optimizes CRM (HubSpot, Salesforce), aligns marketing with sales, and mentors teams to autonomy.

Head of Marketing – Executive Committee Member at Syndic+

June 1, 2012 - July 31, 2015

Led performance-driven marketing strategy and budget ownership in a high-growth, long sales cycle environment; structured acquisition and retention; contributed to business development and marketing-sales alignment.

Head of B2C Marketing at AVendreALouer (PriceMinister Group)

September 1, 2007 - March 31, 2011

Led acquisition, retention and CRM initiatives within a high-traffic digital platform; owned acquisition budget; executed multi-channel strategies; built CRM and retention programs.