I’m a multilingual marketer and business development professional with a MSc in Digital Marketing and Analytics from Regent’s University London and a BSc from Bocconi University. I’ve built a diverse background spanning influencer marketing, content creation, market development, and brand strategy, delivering measurable results for brands across Germany, the UK, the USA, and beyond. I thrive in cross-functional teams, turning data into actionable insights, and I enjoy building partnerships with creators, agencies, and clients. Fluent in Russian, English, Italian and Romanian, with professional working proficiency in German and French, I combine analytical rigor with hands-on creativity in campaigns, branding, and digital strategy. I’m passionate about storytelling through content, photography, and data-driven marketing, and I’m motivated by challenges that require collaboration, adaptability, and a proactive mindset.

Tatiana Badea

I’m a multilingual marketer and business development professional with a MSc in Digital Marketing and Analytics from Regent’s University London and a BSc from Bocconi University. I’ve built a diverse background spanning influencer marketing, content creation, market development, and brand strategy, delivering measurable results for brands across Germany, the UK, the USA, and beyond. I thrive in cross-functional teams, turning data into actionable insights, and I enjoy building partnerships with creators, agencies, and clients. Fluent in Russian, English, Italian and Romanian, with professional working proficiency in German and French, I combine analytical rigor with hands-on creativity in campaigns, branding, and digital strategy. I’m passionate about storytelling through content, photography, and data-driven marketing, and I’m motivated by challenges that require collaboration, adaptability, and a proactive mindset.

Available to hire

I’m a multilingual marketer and business development professional with a MSc in Digital Marketing and Analytics from Regent’s University London and a BSc from Bocconi University. I’ve built a diverse background spanning influencer marketing, content creation, market development, and brand strategy, delivering measurable results for brands across Germany, the UK, the USA, and beyond. I thrive in cross-functional teams, turning data into actionable insights, and I enjoy building partnerships with creators, agencies, and clients.

Fluent in Russian, English, Italian and Romanian, with professional working proficiency in German and French, I combine analytical rigor with hands-on creativity in campaigns, branding, and digital strategy. I’m passionate about storytelling through content, photography, and data-driven marketing, and I’m motivated by challenges that require collaboration, adaptability, and a proactive mindset.

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Language

Russian
Fluent
English
Fluent
Italian
Fluent
Romanian, Moldavian, Moldovan
Fluent
German
Advanced
French
Advanced
Chinese
Beginner
Spanish; Castilian
Beginner

Work Experience

Freelance Business Development and Influencer Marketing Manager at Remote (Freelance)
October 1, 2025 - Present
As an Influencer Marketing Manager, I develop and execute Instagram influencer strategies, onboard creators, and build long-term partnerships with influencers and agencies. I manage outreach, contract negotiations (reducing costs by at least 50%), and oversee campaigns from concept to completion, ensuring brand compliance. I track KPIs such as engagement, reach, conversions, and ROI, delivering insights and reports while managing budgets and logistics. As a Freelance Business Development Manager, I create tailored growth strategies, deliver proposals and pitches, and support companies in entering new markets through partnerships and strategic planning. I collaborate with internal teams, monitor industry trends, and advise on pricing, go-to-market, and client acquisition.
Marketing Specialist at BAMM Bauunternehmung GmbH
June 1, 2025 - Present
Develop and implement marketing strategies to promote construction services, projects, and brand awareness. Support business development by creating materials that help win bids, tenders, and client proposals. Manage company branding across all channels, ensuring consistent messaging and professional presentation. Create marketing content such as brochures, project case studies, newsletters, and website updates. Promote completed and ongoing projects through photography, videos, press releases, and success stories. Conduct market research to identify industry trends, competitors, and client needs. Organize and support events such as trade shows, networking meetings, and client presentations. Maintain relationships with external partners, such as media agencies, designers, and printing vendors.
Business Development Manager at SanaExpert GmbH
September 1, 2020 - June 30, 2025
Promote and enhance brand awareness of SanaExpert in Germany, the UK, the USA, Australia, Romania, and Russian markets. Identify and analyze market trends, formulate market strategy. Negotiate contract terms with magazines, influencers, and apps. Create content for social media channels. Collaborate with design and production teams to ensure contracted product specifications are executed on-time and as agreed. Monitor pricing and manage pricing rules across the assortments in the company's marketplace pricing optimization tool to achieve business objectives. Prepare a monthly business performance updates, identifying trends and assortment management opportunities. Maintain company profile and policies in Amazon Seller Central and adjust accordingly based on internal company policy changes and updates. Monitor orders for potential problem SKUs and work with Customer Service and IT to mitigate fulfillment, ASIN mismatch and/or inaccurate product description issues.
Online English Teacher at Skyeng School
January 1, 2019 - April 30, 2021
Work remotely with more than 20 students monthly; completed over 1000 lessons.
Digital Marketing Assistant at Mebel Aero
September 1, 2015 - August 31, 2020
Work remotely, part-time; Creating content, including text posts, video and images for use on social media; Collaborating with colleagues across marketing departments to ensure branding is consistent; Interacting with customers and dealing with customer’s inquiries.
PR and Digital Marketing Assistant at SANTONI – Italian shoe brand
July 1, 2016 - October 31, 2016
Promoting products, services and content over social media, in a way that is consistent with a company’s brand and social media strategy; Interacting with customers and dealing with customer’s inquiries; Meetings with clients and social media influencers. Meeting involved pitching potential marketing campaigns.
Freelance Photographer at Various (Moscow, Milan, Munich, London)
October 1, 2014 - Present
Freelance photographer with photography assignments; shoots for marketing materials.

Education

MSc in Digital Marketing and Analytics at Regents University, London
September 1, 2019 - October 31, 2020
BSc in International Economics and Management at Bocconi University, Milan
September 1, 2014 - July 31, 2019
Advanced Photography Intensive at Columbia University
May 1, 2014 - July 31, 2014
International Baccalaureate and American High School Diploma at The American School in Switzerland (TASIS), Lugano
September 1, 2012 - May 31, 2014
Russian High School diploma at Gymnasium Zhukovka, Moscow
September 1, 2010 - May 31, 2012
B2B Foundations: Social Media Marketing at Online Short Course
November 1, 2021 - January 30, 2026
HubSpot CRM at Online Short Course
March 1, 2021 - January 30, 2026
Google Analytics Certificate at Online Short Course
July 1, 2020 - January 30, 2026
Facebook Ads at Online Short Course
February 1, 2020 - January 30, 2026
LinkedIn Ads at Online Short Course
February 1, 2020 - January 30, 2026
Twitter Ads at Online Short Course
February 1, 2020 - January 30, 2026
Instagram Ads at Online Short Course
March 1, 2020 - January 30, 2026

Qualifications

MSc in Digital Marketing and Analytics - Regents University, London
September 1, 2019 - October 31, 2020
BSc in International Economics and Management - Bocconi University, Milan
September 1, 2014 - July 31, 2019
Advanced Photography Intensive - Columbia University
May 1, 2014 - July 31, 2014
International Baccalaureate and American High School Diploma - TASIS Lugano
September 1, 2012 - May 31, 2014
Russian High School Diploma - Gymnasium Zhukovka
September 1, 2010 - May 31, 2012
B2B Foundations: Social Media Marketing
November 1, 2021 - January 30, 2026
HubSpot CRM
March 1, 2021 - January 30, 2026
Google Analytics Certificate
July 1, 2020 - January 30, 2026
Facebook Ads
February 1, 2020 - January 30, 2026
LinkedIn Ads
February 1, 2020 - January 30, 2026
Twitter Ads
February 1, 2020 - January 30, 2026
Instagram Ads
March 1, 2020 - January 30, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education

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