Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Lazuardi B, a branding and graphic designer specializing in brand identities, visual systems, and digital marketing strategies across Indonesia. I help brands build recognizable identities, align visuals with messaging, and scale engagement across social platforms. I lead end-to-end branding projects, collaborating with clients from discovery to execution, and deliver consistent, compelling brand experiences in fast-paced environments.…Hi, I'm Lazuardi B, a branding and graphic designer specializing in brand identities, visual systems, and digital marketing strategies across Indonesia. I help brands build recognizable identities, align visuals with messaging, and scale engagement across social platforms. I lead end-to-end branding projects, collaborating with clients from discovery to execution, and deliver consistent, compelling brand experiences in fast-paced environments.

Lazuardi B

Graphic Designer, Brand Designer, Brand Strategist, +2





Hi, I'm Lazuardi B, a branding and graphic designer specializing in brand identities, visual systems, and digital marketing strategies across Indonesia. I help brands build recognizable identities, align visuals with messaging, and scale engagement across social platforms. I lead end-to-end branding projects, collaborating with clients from discovery to execution, and deliver consistent, compelling brand experiences in fast-paced environments.…Hi, I'm Lazuardi B, a branding and graphic designer specializing in brand identities, visual systems, and digital marketing strategies across Indonesia. I help brands build recognizable identities, align visuals with messaging, and scale engagement across social platforms. I lead end-to-end branding projects, collaborating with clients from discovery to execution, and deliver consistent, compelling brand experiences in fast-paced environments.

Available to hire

Hi, I’m Lazuardi B, a branding and graphic designer specializing in brand identities, visual systems, and digital marketing strategies across Indonesia. I help brands build recognizable identities, align visuals with messaging, and scale engagement across social platforms.

I lead end-to-end branding projects, collaborating with clients from discovery to execution, and deliver consistent, compelling brand experiences in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Graphic Designer at Kanvasaur

January 1, 2024 - January 1, 2025

Directed content strategies for multiple brand accounts, increasing engagement by up to 2.3x and ensuring visual and messaging consistency across major social platforms. Executed KOL activations and audience targeting to boost reach by over 70% and reactivate underperforming brand accounts within one quarter. Developed end-to-end brand identities from discovery through visual execution, improving brand recognition and visual consistency by 25% within the first quarter after launch.

Brand Strategist & Identity Designer at bfour studio

January 1, 2022 - Present

Led end-to-end branding projects from brand discovery through visual identity development, increasing client brand recognition by 40% within the first quarter after launch. Conducted market and competitor analyses, customer insights analysis, and trend research to refine brand positioning, improving positioning effectiveness by 15% over a three month period. Created and implemented brand guidelines, improving cross team consistency and collaboration while increasing production efficiency by 25% within three months.

Graphic Designer at Freelance

January 1, 2018 - January 1, 2021

Designed brand identities and digital assets for clients across multiple industries, maintaining an 80% client satisfaction rate across freelance projects. Collaborated directly with clients to translate brand vision into tailored design solutions, driving an average 40% increase in brand recognition within the first three months after launch. Redesigned client marketing materials to improve visual clarity and messaging, increasing user engagement by 15% and conversion rates by 10% within one campaign cycle.

Digital Marketing Strategist at Bukit Rhema

January 1, 2019 - January 1, 2020

Led a market research survey of approximately 1,000 visitors, identifying a 7.9% increase in revisit intention and informing targeted marketing strategies that improved visitor satisfaction within one quarter. Contributed to the development of the Bukit Rhema Coffee visual identity, supporting a 15% increase in brand recognition within one quarter through consistent visual execution. Collaborated on digital marketing initiatives across organic and paid channels, driving a 200% increase in tourist visits and a 30.19% increase in engagement.

Brand Designer at MHC

January 1, 2018 - January 1, 2019

Developed and executed a brand strategy to establish a distinct market and visual identity, increasing brand awareness by 20% within the first quarter after launch. Executed digital marketing campaigns across key organic channels, achieving an average engagement rate of 1.86% within the first quarter after launch. Led the launch of a retail coffee product, achieving an 85% sell-through rate for the initial batch in the first month.