Available to hire
I’m a Brazilian digital marketing and content professional with over 10 years of experience delivering content and campaigns for global brands. I plan and execute multi-channel content strategies driven by KPIs and business goals, blending SEO, inbound/outbound marketing, storytelling and integrated communications.
I’ve worked with Google, Apple, Airbnb and other leading clients across Brazil, Ireland, and Spain, coordinating international creative and production teams to produce compelling content that grows organic reach and conversions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Content & Marketing Specialist | Writer | Content Producer (Freelancer) at Alex Gonçalves Comunicação
January 1, 2010 - PresentSolid experience in researching, planning and executing content and digital marketing strategies with a strong focus on multi-channel content development driven by KPIs, performance and business objectives. Proficient in integrating SEO, inbound and outbound marketing, storytelling and integrated communications. Recent freelance work includes delivering 360° projects for global clients (e.g., Hogarth, Fremantle Media, Gullane, Moonshot, Format, Teleimage, BBC, SBT, Discovery, Clinks, Medialand, SPRIM, Rita Costa Consulting, Yellow Bird, Embratur, Trama, MTV) coordinating with international creative and production teams and managing English-language communications, timelines and collaboration on creative development.
Content Marketing Specialist at Xertica.ai
May 1, 2025 - November 30, 2025Planning and execution of inbound and outbound content strategies for AI and Digital Transformation, defining KPIs, metrics and monitoring quarterly performance. Achieved organic growth on social media: Instagram +35% reach in four months; LinkedIn +12% engagement and institutional tone consolidation. Produced full-funnel content and marketing assets (infographics, blog articles, white papers, one-pagers, ebooks, pitch decks, institutional videos, newsletters). Developed multi-channel digital campaigns (ads, social media, email nurturing, branding, go-to-market). Created internal communications and PR materials. Market research, buyer personas, and content positioning guidance. Produced, designed and edited multimedia content using CapCut, Adobe Premiere, Veo 3, HeyGen, Gemini, Google Vids, Canva, and project management tools such as Fresh Sales and ClickUp.
AI Content Creator | Writer at Apple by TransPerfect
May 1, 2024 - December 31, 2024Creation, curation and refinement of texts, images, videos and prompts for Apple’s generative AI projects, contributing to more natural, creative and engaging user experiences. Localization, adaptation and transcreation of content for Brazilian audiences, ensuring cultural accuracy and alignment with the brand’s tone. Linguistic QA and validation of multimodal outputs with continuous optimization to improve fluency, factual consistency and adherence to global guidelines. Close collaboration with engineering, UX and content teams in the development and evolution of AI models, providing creative and linguistic insights that enhanced overall quality and consistency.
Senior Digital Marketing Campaigns Specialist at Google by Cognizant
May 1, 2021 - May 31, 2024Development and localization of Google Ads digital campaigns (Search, Display, YouTube, Remarketing) for Google clients across sectors (technology, education, healthcare, hospitality, tourism, retail, etc.). Optimized existing campaigns to maximize performance (conversions) and provided strategic solutions to enhance client account results. Created and edited campaign content with an SEO focus, including keywords, ads, landing pages and optimized URLs. Market research to understand target audiences, competitors and trends for Google’s B2B and B2C clients. Used tools such as Google Ads, Google Editor, Keyword Planner, GA4 Analytics, Semrush and Search Console to monitor KPIs and data-driven adjustments. Internal and external communications, including newsletters, bulletins and reports. Trained new employees and developed educational materials. Recipient of Core Award for excellence in delivering strategic solutions. Improved e-commerce and lead generation websites by optimizing on-pag
Senior AI Content Development Specialist at Google by Cognizant
March 1, 2019 - May 31, 2021Development and refinement of AI prompts, improving accuracy and content quality. Localization and adaptation of content for various languages and audiences. Creation and management of internal communications strategies (intranet, newsletters, institutional content) and external communications. Active participation in Affiliate Group focused on promoting diversity and inclusion, supporting underrepresented communities such as Black, disabled, Latina and LGBTQI+ groups.
Content Creator | Scriptwriter | Digital Marketing Specialist at Grupo Bandeirante de Comunicação
January 1, 2012 - December 31, 2016Development of content strategies for entertainment and journalism, including TV shows, documentaries and special projects, resulting in a 50% increase in audience reach. Creation and planning of content marketing strategies for digital platforms, strengthening community engagement and brand growth. Editing of texts, scripting and collaboration in image editing for TV, advertising and corporate films, branded content, social media videos and web materials. Production and management of large-scale events such as TV show premieres and live event coverage, from concept through execution. Direct collaboration with stakeholders, investors, sponsors, advertisers and production teams to ensure alignment with strategic objectives in dynamic, high-pressure environments.
Writer | Scriptwriter | Multiplatform Content Producer at Grupo Mix de Comunicação
January 1, 2010 - December 31, 2012Development of content strategies for entertainment and journalism, including TV shows, documentaries and special projects. Creation and planning of content marketing strategies for digital platforms (social media, news portals, websites, blogs), strengthening community engagement and brand growth. Editing of texts, scripting and collaboration in image editing for TV and digital media. Production and management of large-scale events such as TV show premieres and live event coverage.
Content Marketing Specialist | Writer | Content Producer at Alex Gonçalves Comunicação
January 1, 2010 - PresentOversee research, planning and execution of content and digital marketing strategies with a KPI-driven focus. Integrate SEO, inbound and outbound marketing, storytelling and integrated communications to drive B2B and B2C growth. Recent work includes Content Producer on global Airbnb campaigns contracted through Hogarth, contributing to 360º projects for US and Latin American markets and distributing assets across social media, TV and digital platforms. Responsible for strategic content research, curating content with international creative teams, coordinating design and production, communicating in English, managing timelines and collaborating on creative development. Clients included Hogarth, Fremantle Media, Gullan & Moonshot, Format, Teleimage, BBC, SBT, Discovery, Clinks, Medialand, SPRIM, Rita Costa Consult, Yellow Bird, EMBRATUR, Trama, MTV, among others.
AI Content Creator | Writer at Xertica.ai
May 1, 2025 - November 30, 2025Creation, curation and refinement of AI prompts for AI projects; localization and adaptation for Brazilian audiences; linguistic QA and continuous optimization to improve fluency, factual consistency and alignment with global guidelines. Close collaboration with engineering, UX and content teams to provide creative and linguistic insights that enhance AI content quality.
Senior Digital Marketing Campaigns Specialist | Copywriter at Google
May 1, 2021 - February 29, 2024Developed and localised Google Ads campaigns (Search, Display, YouTube, Remarketing) for diverse sectors (tech, education, healthcare, hospitality, tourism, retail, etc.). Optimised campaigns to maximise conversions and client ROI; conducted market research, competitive analysis and KPI-driven optimisations; provided training and internal/external communications; contributed to improving e-commerce and lead generation sites; recipient of Core Award for delivering strategic solutions.
Senior AI Content Developer Specialist at Google by Cognizant
March 1, 2019 - May 31, 2021Development and refinement of AI prompts, improving accuracy and content quality; localization for multiple languages and audiences; internal/external communications; active participation in a multidisciplinary affiliate group promoting diversity and inclusion.
Content Creator | Script Writer | Multiplatform Content Producer at Grupo Bandeirantes de Comunicação
January 1, 2012 - December 31, 2016Developed content strategies for entertainment and journalism, increasing audience reach by ~50%; planned and executed content marketing strategies for digital platforms (social, news portals, websites, blogs); edited and produced TV, digital and branded content; led collaboration with presenters, clients and stakeholders to ensure messaging clarity and strategic alignment.
Writer | Script Writer | Multiplatform Content Producer at Grupo Mix de Comunicação
January 1, 2010 - December 31, 2012Created and produced informational, educational and marketing content for TV and digital platforms; coordinated studio and on-set teams; ensured high-quality delivery under tight deadlines; edited and refined content to optimize narrative flow and visual storytelling.
Education
Postgraduate Certificate in Digital Marketing (NFQ Level 8) at MUT - Munster Technological University
January 1, 2023 - December 31, 2024Bachelor’s Degree in Digital Marketing (NFQ Level 7) at Digital Marketing Institute / Cen IT College
January 1, 2020 - December 31, 2021Diploma in Digital Marketing and Social Media (NFQ Level 6) at Dorset College
January 1, 2019 - December 31, 2020Postgraduate Degree in Content Development for Traditional and Digital Media at Centro Universitário Senac
January 1, 2011 - December 31, 2013Bachelor’s Degree in Social Communication and Media Studies (Audiovisual) at UFMT - Universidade Federal de Mato Grosso
January 1, 2002 - December 31, 2006Postgraduate Certificate in Digital Marketing (NFQ Level 8) at MUT - Munster Technological University
January 1, 2023 - December 31, 2024Bachelor’s Degree in Digital Marketing (NFQ Level 7) at Digital Marketing Institute / Cert College
January 1, 2020 - December 31, 2021Diploma in Digital Marketing and Social Media (NFQ Level 6) at Dorset College
January 1, 2019 - December 31, 2020Postgraduate Degree in Content Development for Traditional and Digital Media at Centro Universitário Senac - São Paulo, SP
January 1, 2011 - December 31, 2013Bachelor's Degree in Social Communication and Media Studies (Audiovisual) at Universidade Federal de Mato Grosso (UFMT) - Cuiabá, MT
January 1, 2002 - December 31, 2006Qualifications
AI Content Certification
January 11, 2030 - January 30, 2026Google Ads (Search, Display, Video & Apps) & Google Analytics
January 11, 2030 - January 30, 2026Social Media Marketing
January 11, 2030 - January 30, 2026Blogging
January 11, 2030 - January 30, 2026Adobe Premiere Editing
January 11, 2030 - January 30, 2026Get Into Tech - IN CO Academy
January 11, 2030 - January 30, 2026Scripting & Storytelling
January 11, 2030 - January 30, 2026EPIC Programme - BITC
January 11, 2030 - January 30, 2026AI Content Certification - Apple
January 11, 2030 - February 19, 2026Google Ads (Search, Display, Video, Apps) & Google Analytics - Google Upskill Institute
January 11, 2030 - February 19, 2026Social Media Marketing - Udemy
January 11, 2030 - February 19, 2026Blogging - Domestika
January 11, 2030 - February 19, 2026Advanced Social Media - Udemy
January 11, 2030 - February 19, 2026Adobe Premiere Pro - Udemy
January 11, 2030 - February 19, 2026Scripting & Copywriting - Udemy
January 11, 2030 - February 19, 2026EPIC Programme - Business in the Community Ireland (BITC)
January 11, 2030 - February 19, 2026Public Relations, Press and Business Journalism - Centro Universitário Senac
January 11, 2030 - February 19, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Other, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Content Creator
We have the best content creator experts on Twine. Hire a content creator today.