I am a Brazilian-born strategic communicator with 10+ years of experience driving communication transformation across government, agribusiness, and retail. I specialize in high-impact strategies, public policy, and crisis management, delivering measurable results in institutional visibility while leading cross-functional teams to success. I have managed a R$3 billion state fund for poverty alleviation, forged diverse partnerships, and driven data-driven process improvements through innovation. I'm passionate about turning complex policy into clear, compelling narratives and building coalitions that advance social goals.…

Ayana Abrão

I am a Brazilian-born strategic communicator with 10+ years of experience driving communication transformation across government, agribusiness, and retail. I specialize in high-impact strategies, public policy, and crisis management, delivering measurable results in institutional visibility while leading cross-functional teams to success. I have managed a R$3 billion state fund for poverty alleviation, forged diverse partnerships, and driven data-driven process improvements through innovation. I'm passionate about turning complex policy into clear, compelling narratives and building coalitions that advance social goals.…

Available to hire

I am a Brazilian-born strategic communicator with 10+ years of experience driving communication transformation across government, agribusiness, and retail. I specialize in high-impact strategies, public policy, and crisis management, delivering measurable results in institutional visibility while leading cross-functional teams to success.

I have managed a R$3 billion state fund for poverty alleviation, forged diverse partnerships, and driven data-driven process improvements through innovation. I’m passionate about turning complex policy into clear, compelling narratives and building coalitions that advance social goals.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
French
Advanced

Work Experience

Head Advisor of Social Investments & Public Policy at Government of Goiás, GO/Brazil
January 1, 2019 - Present
Advised senior officials on social policy and helped align communications across government secretariats; managed cross-functional teams and partnerships to implement social initiatives and ensure cohesive public policy messaging.
Chief of Staff / Governmental Affairs at Government of Goiás, GO/Brazil
January 1, 2020 - December 31, 2023
Orchestrated internal and external communications strategies, including public policy messaging, social media engagement, and crisis communication; led high-profile gubernatorial events and negotiated with stakeholders to advance governmental objectives.
Communication and Social Service Coordinator at Government of Goiás, GO/Brazil
January 1, 2019 - December 31, 2020
Spearheaded innovative communication strategies, content creation, and project implementation across multiple media channels to enhance public policy messaging and engagement.
Communication and Project Director at Palmas Shopping, TO/Brazil
January 1, 2016 - December 31, 2018
Directed communication strategy and project initiatives, managing internal and external media channels to elevate public messaging, engagement, and crisis response.
Marketing and Communication Coordinator at Palmas Shopping, TO/Brazil
January 1, 2015 - December 31, 2016
Led strategic communication for the shopping mall, including brand identity, media relations, and integrated campaigns to boost visitor traffic and engagement.
Communication Manager at Lagoa da Serra Agropecuária Ltda., GO/MT/SP/Brazil
January 1, 2014 - December 31, 2015
Managed communications for an integrated agricultural company across multiple states, coordinating media, messaging, and stakeholder relations.
Reporter and Producer at PUC TV, Goiânia, Brazil
January 1, 2013 - December 31, 2014
Produced and reported content for regional television, contributing to journalism and media production excellence.
Head Advisor of Social Investments & Public Policy at Government of Goiás (GO)
January 1, 2019 - Present
Provide strategic counsel on social policy, align communication across government secretariats, and oversee a R$3 billion fund for poverty alleviation with cross-functional teams to deliver governance impact and measurable public outcomes.
Chief of Staff / Governmental Affairs at Government of Goiás (GO)
January 1, 2020 - December 31, 2023
Orchestrated internal and external communications, public policy messaging, crisis communication, and high-profile gubernatorial events; led negotiations with entrepreneurs and political leaders to secure governmental objectives.
Communication and Social Service Coordinator at Government of Goiás (GO)
January 1, 2019 - December 31, 2020
Spearheaded innovative communication strategies, content creation, and project implementation across media channels to enhance public policy messaging, engagement, and crisis management.
Communication and Project Director at Palmas Shopping
January 1, 2016 - December 31, 2018
Orchestrated innovative communication strategies, content creation, and project implementation across internal and external media channels to elevate public policy messaging, engagement, and crisis response.
Marketing and Communication Coordinator at Palmas Shopping
January 1, 2015 - December 31, 2016
Led strategic communication for a shopping mall, including brand identity development, media relations, and integrated campaigns that boosted visitor traffic and engagement.
Communication Manager at Lagoa da Serra Agropecuária Ltda.
January 1, 2014 - December 31, 2015
Managed communication across GO/MT/SP markets, coordinating outreach and brand messaging.
Reporter and Producer at PUC TV, Goiânia
December 31, 2012 - December 30, 2014
Reported and produced television content, contributing to media outreach and storytelling.

Education

MBA at University of São Paulo (USP)
January 1, 2021 - December 31, 2022
Bachelor’s in Social Communication, Minor in Journalism at Faculdade Cásper Libero
January 1, 2009 - December 31, 2012
Bachelor’s in Philosophy at University of São Paulo
January 1, 2010 - December 31, 2014
Study Abroad at High School TASIS, Switzerland
January 1, 2005 - December 31, 2006
Training: Hotel Emiliano at Hotel Emiliano, São Paulo
January 1, 2013 - January 30, 2026
Training: Information Economics – Agro FNP at FNP, São Paulo, Brazil
January 1, 2011 - January 30, 2026
MBA in Agribusiness at University of São Paulo (USP)
January 1, 2021 - January 1, 2022
Bachelor’s in Social Communication, Minor in Journalism at Faculdade Cásper Líbero
January 1, 2009 - January 1, 2012
Bachelor’s in Philosophy at University of São Paulo
January 1, 2010 - January 1, 2014
High School Study Abroad at TASIS
January 1, 2005 - January 1, 2006
Hotel Emiliano training at Hotel Emiliano
January 1, 2013 - January 1, 2013
Information Economics – Agro FNP at FNP
January 1, 2011 - January 1, 2011
MBA in Agribusiness at University of São Paulo (USP)
January 1, 2021 - January 1, 2022
Bachelor’s in Social Communication, Minor in Journalism at Faculdade Cásper Líbero
January 1, 2009 - January 1, 2012
Bachelor’s in Philosophy at University of São Paulo
January 1, 2010 - January 1, 2014
MBA in Agribusiness at University of São Paulo (USP)
January 1, 2021 - December 31, 2022
Bachelor’s in Social Communication, Minor in Journalism at Faculdade Cásper Líbero
January 1, 2009 - December 31, 2012
Bachelor’s in Philosophy at University of São Paulo
January 1, 2010 - December 31, 2014

Qualifications

MBA in Agribusiness
January 1, 2021 - December 31, 2022
Training: Hotel Emiliano
January 1, 2013 - January 30, 2026
Training: Information Economics – Agro FNP
January 1, 2011 - January 30, 2026
Hotel Emiliano training
January 1, 2013 - January 1, 2013
Information Economics – Agro FNP
January 1, 2011 - January 1, 2011

Industry Experience

Government, Retail, Agriculture & Mining, Professional Services, Education, Media & Entertainment

Skills

Experience Level