Available to hire
Hi, I’m Jason Naylor—a growth-focused marketing leader based in New Albany, Ohio. Over the last decade I’ve built and scaled brand portfolios from 10 to hundreds of millions in annual sales, leading omni-channel marketing, product development, and strategic partnerships across retailers such as Walmart, Target, and Costco. I’m energized by turning bold ideas into fast, measurable results and by translating data into compelling customer experiences that drive both growth and brand equity.
Most recently I’ve led GTM strategies at Dolphin Hat Games and co-founded Whistler Meals to commercialize an innovative food manufacturing technology. I thrive in cross-functional environments, collaborating with retailers, agencies, and product supply partners to accelerate commercialization, expand reach, and deliver sustainable business impact.
Experience Level
Language
Russian
Intermediate
Work Experience
Director, Growth at Dolphin Hat Games, LLC
April 1, 2025 - November 1, 2025Led GTM strategy and activation to support expansion in key retailers (Walmart, Target, Amazon); developed an omnichannel GTM playbook; created an AMZ intervention plan across creative and advertising that delivered 2x ROAS; led strategic partnerships with retail and external stakeholders.
Co-Founder/Principal at Whistler Meals, INC
October 1, 2023 - December 1, 2024Founded to commercialize a new wave of convenient food manufacturing technology; Developed GTM and commercialization strategy for a new entrant; Led product development from concept to final recipe; Built strategic partnerships across retailers, agencies, and product supply.
Brand Marketing Director, Bob Evans Farms at Post Holdings, INC
October 1, 2021 - September 1, 2023Led Base and Innovation on a $400MM refrigerated retail dinner portfolio (Bob Evans and Simply Brands); Set long-term growth strategy; Core: managed $400MM P&L through pricing, COGS, and mix; Omni-channel planning; Innovation pipeline and commercialization; Channel strategy including Target and Costco.
Marketing Director, Eggs, Meat, Cheese (acting GM Eggs, Cheese) at Organic Valley
August 1, 2019 - July 1, 2021Owned P&L for a $250MM EMC portfolio; Delivered $20MM EBIT improvement in first year; Built an innovation pipeline to drive category value and long-term profitability; Led efforts to turnaround topline and bottom line performance.
Brand Marketing Director at The Clorox Company (NutraNext)
August 1, 2016 - August 1, 2019Built Branding Center of Excellence and led brand strategies across VMS portfolio; Developed new product pipelines and go-to-market plans; Led a team that scaled and sold NutraNext to Clorox for $750MM; Delivered media effectiveness including a 15% lift in select markets through linear TV and post-campaign analysis.
VP/General Manager at AG FINDINGS/BALLISTIC CASES
April 1, 2013 - July 1, 2016Promoted to drive a turnaround and rapid-growth strategy; Reorganized from product-based to brand-based selling; Managed key customer and vendor relationships; Led efforts with Private Equity; Supervised an eight-person senior leadership team; Managed a $30MM P&L and restructured the executive team.
Senior Associate Brand Manager, Innovation at GEORGIA PACIFIC
October 1, 2011 - March 1, 2013Led a multifunctional team to identify consumer insights, deliver concepts, and guide product development to build brand equity; Budget responsibility of $4M for development and $12M for marketing.
Vice President/Marketing Manager, US Business Banking Cross Lines of Business at JPMORGAN CHASE
April 1, 2010 - October 1, 2011Designed and developed Premier program to simplify the banking experience in top accounts to improve retention with high-value clients.
Assistant Brand Manager, NA Influencer Marketing at PROCTER & GAMBLE
July 1, 2007 - March 1, 2010Drove new product identification and go-to-market strategy leveraging P&G scale; led efforts to launch the Pro Health Regimen.
Finance Manager, Family Care Plant at PROCTER & GAMBLE
May 1, 2006 - July 1, 2007Led forecasting and analysis for $330MM in cost at Bounty/Charmin production site.
Senior Financial Analyst, Pet Care Innovation at PROCTER & GAMBLE
December 1, 2004 - May 1, 2006Led forecasting and analysis for Pet Care Innovation; contributed to product and portfolio financial planning.
Education
MBA, Finance/Management at Baylor University, The Hankamer College of Business
January 11, 2030 - January 1, 2004BA, Russian at Trinity University
January 11, 2030 - January 1, 2001Qualifications
Industry Experience
Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services
Experience Level
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist in New Albany today.