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I am a digital marketing and communications professional with 20 years of experience helping luxury brands accelerate growth through data-driven strategies. I excel at turning insights into action, optimizing ROI across online channels, and leading cross-functional teams to deliver compelling customer experiences. Over the years I have led digital marketing and e-commerce initiatives across multiple luxury brands, building scalable programs focused on traffic, engagement, and revenue growth while maintaining a keen eye on brand integrity and customer loyalty.…I am a digital marketing and communications professional with 20 years of experience helping luxury brands accelerate growth through data-driven strategies. I excel at turning insights into action, optimizing ROI across online channels, and leading cross-functional teams to deliver compelling customer experiences. Over the years I have led digital marketing and e-commerce initiatives across multiple luxury brands, building scalable programs focused on traffic, engagement, and revenue growth while maintaining a keen eye on brand integrity and customer loyalty.

Elisabetta Massaro

Digital Marketer, Brand Strategist, Marketing Strategist, +2

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I am a digital marketing and communications professional with 20 years of experience helping luxury brands accelerate growth through data-driven strategies. I excel at turning insights into action, optimizing ROI across online channels, and leading cross-functional teams to deliver compelling customer experiences. Over the years I have led digital marketing and e-commerce initiatives across multiple luxury brands, building scalable programs focused on traffic, engagement, and revenue growth while maintaining a keen eye on brand integrity and customer loyalty.…I am a digital marketing and communications professional with 20 years of experience helping luxury brands accelerate growth through data-driven strategies. I excel at turning insights into action, optimizing ROI across online channels, and leading cross-functional teams to deliver compelling customer experiences. Over the years I have led digital marketing and e-commerce initiatives across multiple luxury brands, building scalable programs focused on traffic, engagement, and revenue growth while maintaining a keen eye on brand integrity and customer loyalty.

Available to hire

I am a digital marketing and communications professional with 20 years of experience helping luxury brands accelerate growth through data-driven strategies. I excel at turning insights into action, optimizing ROI across online channels, and leading cross-functional teams to deliver compelling customer experiences.

Over the years I have led digital marketing and e-commerce initiatives across multiple luxury brands, building scalable programs focused on traffic, engagement, and revenue growth while maintaining a keen eye on brand integrity and customer loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Advanced

French

Intermediate

Work Experience

Sales and Marketing Director at Les Petits Joueurs

January 1, 2022 - Present

Responsible for all facets of digital marketing and communications. Elevated the brand's digital experience and presence by defining and implementing international digital marketing and e-commerce strategies aligned with business goals. Managed the online store P&L, controllable expenses, sales plan and operating profit. Led a team of online managers and external agencies. Identified new opportunities including partnerships and features, and leveraged data analytics to boost traffic, revenue, user engagement and customer acquisition while optimizing ROI. Regularly analyzed performance and forecasted results to guide action within the team.

Head of Digital Marketing and Communications at Chinti & Parker

November 1, 2017 - December 1, 2021

Defined global digital marketing and e-commerce strategy; built and managed a high-performing team covering content, customer experience and engagement, inbound & performance marketing, website design & development, and campaigns. Managed budgets, agencies, and partnerships. Led brand strategy across digital marketing and e-commerce; drove acquisition and retention across multiple markets (UK, EU, US). Led GDPR compliance and implemented cross-channel CRM initiatives.

Digital Marketing Manager at Anya Hindmarch

June 1, 2014 - November 1, 2017

Developed and integrated Anya Hindmarch's international digital marketing strategy. Led a digital marketing team; coordinated SEO projects across UK, US and Japan; planned international PPC strategies to improve ROI and sales. Implemented email marketing campaigns increasing revenue and built affiliate campaigns to raise brand awareness. Established an omni-channel digital marketing plan aligned with the customer lifecycle and optimized across markets.

Digital Marketing Manager at SalesGossip

January 1, 2012 - August 1, 2014

Developed and managed digital marketing campaigns across the business digital channels, including website content, segmentation, search marketing, promotions, editorial content and social media. Increased site traffic by 100% through new paid campaigns and contributed to fashion-luxury online promotions.

Lawyer at Private Practice, Genoa

October 1, 2005 - October 1, 2011

Civil and Commercial law practice. Prepared documents and pleadings, supported clients at tribunals, managed all phases of cases, including cross-examination, and delivered conclusions within tight deadlines.

Digital Marketing Manager at Anya Hindmarch

January 1, 2012 - August 1, 2014

Developed and integrated the international digital marketing strategy. Led a digital marketing team and external agencies; optimized all channels to drive site traffic and revenue. Achievements included a 20% revenue increase from planned campaigns; SEO across UK, US and Japan; international PPC ROI improvement of 40%; email marketing driving YoY revenue growth of 44%; and affiliate campaigns boosting brand awareness.

Digital Marketing Manager at SalesGossip

July 1, 2005 - September 1, 2011

Developed and managed digital marketing campaigns across the business digital channels including website content, segmentation, search marketing, promotions, editorial content and social media. Increased site traffic via paid campaigns and launched fashion-luxury promotions.

Head of E-Commerce at Andrea Morando

October 1, 2005 - October 1, 2011

Project managed the creation and launch of the new multi-brand website andreamorando.it. Liaised with third-party agencies to build and develop the site. Created a digital marketing strategy and built a web team to update contents and execute the strategy.