Charaf Matoussi
Engineer‑turned‑Growth Marketer with expertise in brand building, go‑to‑market strategy, and data‑driven customer acquisition.
About
Engineer‑turned‑Growth Marketer with expertise in brand building, go‑to‑market strategy, and data‑driven customer acquisition. Skilled in designing growth experiments, optimized funnels, and retention strategies that convert prospects into loyal customers. Proactive and dynamic leader with a blend of analytical rigor, creativity, and a commitment to lifelong learning.
- 4 years' experience
- Joined January 2026
Languages
- FrenchAdvanced
- EnglishAdvanced
- ArabicFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Education
- Professional Services
Work experience
Built go-to-market plan, defined OKRs and marketing strategy; developed specifications for external partners; built a customer database acquisition system; implemented omnichannel communications; designed and optimized customer journeys; led branding, journey mapping, touchpoint optimization and social listening; produced multimedia content and defined a cohesive brand voice; achieved a 48% increase in inbound marketing leads.
Hiring, internal communication, and team-building as part of a talent acquisition and happiness initiative.
Education
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