Available to hire
Engineer‑turned‑Growth Marketer with expertise in brand building, go‑to‑market strategy, and data‑driven customer acquisition. Skilled in designing growth experiments, optimized funnels, and retention strategies that convert prospects into loyal customers. Proactive and dynamic leader with a blend of analytical rigor, creativity, and a commitment to lifelong learning.
Skills
Experience Level
Language
French
Advanced
English
Advanced
Arabic
Fluent
Work Experience
Digital Business Developer at YO CAREER
July 1, 2021 - October 1, 2023Built go-to-market plan, defined OKRs and marketing strategy; developed specifications for external partners; built a customer database acquisition system; implemented omnichannel communications; designed and optimized customer journeys; led branding, journey mapping, touchpoint optimization and social listening; produced multimedia content and defined a cohesive brand voice; achieved a 48% increase in inbound marketing leads.
Talent Acquisition and Chief Happiness Officer at Minotore Tunisia
March 1, 2017 - November 1, 2019Hiring, internal communication, and team-building as part of a talent acquisition and happiness initiative.
Education
Undergraduate Preparatory Cycle Diploma at IPEIB
January 11, 2030 - January 30, 2026Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services
Skills
Experience Level
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