MC

I am a seasoned retail, sports and entertainment executive with 30 years of experience driving revenue, growing brands and expanding membership/fan bases.

About

I am a seasoned retail, sports and entertainment executive with 30 years of experience driving revenue, growing brands and expanding membership/fan bases. While marketing lives in my title, I am an operator, strategist and problem solver first and foremost. I thrive on creating new revenue streams by putting members and customers first and by operating profitable P&Ls.

I am one of the most passionate business leaders you will meet—a collaborative, roll-up-your-sleeves executive who believes the best teams fight hard together as one and lead with energy, no ego. I am a hands-on leader who builds strong teams and delivers results through practical, customer-focused leadership.

  • 29 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Software & Internet
  • Other

Work experience· 12 roles

President, Sports & Entertainment · Drop BandJun 2025 – Present · 1 yr 6 mos

President of a wearable technology startup focused on revolutionizing sports and entertainment by delivering new revenue tools for leagues, teams, artists and universities, while enhancing fan/member experience and community impact.

Chief Marketing Officer · The Tampa Bay Lightning (NHL)Jan 2022 – Jun 2025 · 3 yrs 6 mos

Oversee fan experience, business analytics, media partnerships, marketing, communication, production, content and storytelling, player relations and alumni association; drove brand growth, sellouts, and a market-wide media strategy including an OTA/DTC streaming initiative.

Chief Marketing Officer · Tampa Bay Lightning (NHL) / Vinik Sports GroupJan 2022 – Jun 2025 · 3 yrs 6 mos

Led fan experience, business analytics, media partnerships, marketing, communications, production, content and storytelling, player relations and the alumni association for four seasons. Key initiatives included brand growth and sellouts, an expanded media deal with a market-wide OTA solution and a direct-to-consumer streaming service, and support for the inaugural Tampa Bay Sun FC—our first women’s pro team.

Chief Marketing Officer · The PGA TOURJan 2019 – Jan 2022 · 3 yrs 1 mo
Chief Marketing Officer · PGA TOUR SuperstoreJan 2013 – Jan 2019 · 6 yrs 1 mo
Chief Marketing Officer · Mass Relevance (SPREDFAST)Jan 2012 – Jan 2013 · 1 yr 1 mo
SVP & Chief Marketing Officer · GOLFSMITH GOLF & TENNISJan 2009 – Jan 2012 · 3 yrs 1 mo
SVP and CMO · Golfsmith Golf & TennisJan 2009 – Jan 2012 · 3 yrs 1 mo

Education

Master of Business Administration (M.B.A.) · Georgia Tech, Atlanta, GA2030 – 2026
Bachelor of Science in Public Relations · University of Florida, Gainesville, FL2030 – 2026
Master of Business Administration (MBA) · Georgia Tech2030 – 2026
Bachelor of Science in Public Relations · University of Florida2030 – 2026

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