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I am a seasoned retail, sports and entertainment executive with 30 years of experience driving revenue, growing brands and expanding membership/fan bases. While marketing lives in my title, I am an operator, strategist and problem solver first and foremost. I thrive on creating new revenue streams by putting members and customers first and by operating profitable P&Ls. I am one of the most passionate business leaders you will meet—a collaborative, roll-up-your-sleeves executive who believes the best teams fight hard together as one and lead with energy, no ego. I am a hands-on leader who builds strong teams and delivers results through practical, customer-focused leadership.…I am a seasoned retail, sports and entertainment executive with 30 years of experience driving revenue, growing brands and expanding membership/fan bases. While marketing lives in my title, I am an operator, strategist and problem solver first and foremost. I thrive on creating new revenue streams by putting members and customers first and by operating profitable P&Ls. I am one of the most passionate business leaders you will meet—a collaborative, roll-up-your-sleeves executive who believes the best teams fight hard together as one and lead with energy, no ego. I am a hands-on leader who builds strong teams and delivers results through practical, customer-focused leadership.

Matt Corey

Creative Director, Brand Strategist, Marketing Strategist, +2

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I am a seasoned retail, sports and entertainment executive with 30 years of experience driving revenue, growing brands and expanding membership/fan bases. While marketing lives in my title, I am an operator, strategist and problem solver first and foremost. I thrive on creating new revenue streams by putting members and customers first and by operating profitable P&Ls. I am one of the most passionate business leaders you will meet—a collaborative, roll-up-your-sleeves executive who believes the best teams fight hard together as one and lead with energy, no ego. I am a hands-on leader who builds strong teams and delivers results through practical, customer-focused leadership.…I am a seasoned retail, sports and entertainment executive with 30 years of experience driving revenue, growing brands and expanding membership/fan bases. While marketing lives in my title, I am an operator, strategist and problem solver first and foremost. I thrive on creating new revenue streams by putting members and customers first and by operating profitable P&Ls. I am one of the most passionate business leaders you will meet—a collaborative, roll-up-your-sleeves executive who believes the best teams fight hard together as one and lead with energy, no ego. I am a hands-on leader who builds strong teams and delivers results through practical, customer-focused leadership.

Available to hire

I am a seasoned retail, sports and entertainment executive with 30 years of experience driving revenue, growing brands and expanding membership/fan bases. While marketing lives in my title, I am an operator, strategist and problem solver first and foremost. I thrive on creating new revenue streams by putting members and customers first and by operating profitable P&Ls.

I am one of the most passionate business leaders you will meet—a collaborative, roll-up-your-sleeves executive who believes the best teams fight hard together as one and lead with energy, no ego. I am a hands-on leader who builds strong teams and delivers results through practical, customer-focused leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

President, Sports & Entertainment at Drop Band

June 1, 2025 - Present

President of a wearable technology startup focused on revolutionizing sports and entertainment by delivering new revenue tools for leagues, teams, artists and universities, while enhancing fan/member experience and community impact.

Chief Marketing Officer at Tampa Bay Lightning (NHL) / Vinik Sports Group

January 1, 2022 - June 1, 2025

Led fan experience, business analytics, media partnerships, marketing, communications, production, content and storytelling, player relations and the alumni association for four seasons. Key initiatives included brand growth and sellouts, an expanded media deal with a market-wide OTA solution and a direct-to-consumer streaming service, and support for the inaugural Tampa Bay Sun FC—our first women’s pro team.

Chief Marketing Officer at The PGA TOUR

January 1, 2019 - January 1, 2022

Oversee all global marketing, including international campaigns, tournament marketing, fan engagement, creative, and analytics. Drove fan engagement up across TV, streaming, digital and social channels by 28% during the COVID-19 period and led the Make Golf Your Thing diversity initiative.

Chief Marketing Officer at PGA TOUR Superstore

January 1, 2013 - January 1, 2019

Oversaw Marketing and E-Commerce (full P&L) and led the transformation of the business into profitability through digital and omnichannel strategies, brand evolution, and national media partnerships.

Chief Marketing Officer at Mass Relevance (SPREDFAST)

January 1, 2012 - January 1, 2013

Led brand growth and sales positioning for a leading real-time social media curation and publishing company, negotiating deals with major brands and agencies.

VP Marketing/E-Commerce at Golfsmith Golf & Tennis

January 1, 2004 - January 1, 2009

Directed omni-channel marketing and e-commerce P&L; transformed the business from losses to profitability; delivered significant digital and direct marketing growth and store-level brand experiences.

SVP and CMO at Golfsmith Golf & Tennis

January 1, 2009 - January 1, 2012

Executive overseeing marketing, PR, co-op marketing, media partnerships, and merchandising strategy for a nationwide brand expansion.

Vice President of Marketing & E-Commerce at The Bombay Company

January 1, 2002 - January 1, 2004

Led omni-channel marketing and e-commerce initiatives, including catalog, direct marketing, and partnerships to scale revenue.

Senior Manager at The Home Depot

January 1, 1999 - January 1, 2002

Co-led the launch of e-commerce for The Home Depot in 2001, building the e-commerce P&L and coordinating marketing support across stores and digital channels.

Analyst and Manager at BELLSOUTH Intelligent Media Ventures

January 1, 1997 - January 1, 1999

Managed consumer marketing strategies for AOL/Internet properties, contributing to significant online revenue growth and team expansion.

Chief Marketing Officer at The Tampa Bay Lightning (NHL)

January 1, 2022 - June 1, 2025

Oversee fan experience, business analytics, media partnerships, marketing, communication, production, content and storytelling, player relations and alumni association; drove brand growth, sellouts, and a market-wide media strategy including an OTA/DTC streaming initiative.

SVP & Chief Marketing Officer at GOLFSMITH GOLF & TENNIS

January 1, 2009 - January 1, 2012

Led all omni-channel marketing, PR, co-op marketing, media partnerships and visual merchandising; managed e-commerce P&L and drove significant digital transformation and traffic.