I am a proactive Assistant and operations-focused administrative professional with over a decade of experience supporting international B2B teams across regulated, high-stakes industries. My background includes coordinating complex workflows, maintaining structured lead and partner databases, and supporting outreach and campaign execution in fast-moving environments where accuracy, follow-up, and professionalism are critical. I specialize in organizing and tracking leads, managing referral and partner pipelines, and ensuring that every interaction is properly recorded and followed up — whether through spreadsheets, CRMs, or digital collaboration tools. I have extensive experience supporting LinkedIn activity, coordinating stakeholder communication, and maintaining clear records across multiple workstreams. I am highly detail-oriented, reliable, and comfortable working independently while staying aligned through regular reporting and check-ins. Having worked with global marketing and commercial teams in highly regulated sectors, I understand the importance of compliance, data accuracy, and professional communication — particularly when working with HR, legal, insurance, and consultancy professionals. I bring a calm, structured approach to managing multiple priorities and enjoy supporting growing businesses by building organized, scalable systems that enable outreach, lead generation, and client engagement to run smoothly.

Paola Serrano

I am a proactive Assistant and operations-focused administrative professional with over a decade of experience supporting international B2B teams across regulated, high-stakes industries. My background includes coordinating complex workflows, maintaining structured lead and partner databases, and supporting outreach and campaign execution in fast-moving environments where accuracy, follow-up, and professionalism are critical. I specialize in organizing and tracking leads, managing referral and partner pipelines, and ensuring that every interaction is properly recorded and followed up — whether through spreadsheets, CRMs, or digital collaboration tools. I have extensive experience supporting LinkedIn activity, coordinating stakeholder communication, and maintaining clear records across multiple workstreams. I am highly detail-oriented, reliable, and comfortable working independently while staying aligned through regular reporting and check-ins. Having worked with global marketing and commercial teams in highly regulated sectors, I understand the importance of compliance, data accuracy, and professional communication — particularly when working with HR, legal, insurance, and consultancy professionals. I bring a calm, structured approach to managing multiple priorities and enjoy supporting growing businesses by building organized, scalable systems that enable outreach, lead generation, and client engagement to run smoothly.

Available to hire

I am a proactive Assistant and operations-focused administrative professional with over a decade of experience supporting international B2B teams across regulated, high-stakes industries. My background includes coordinating complex workflows, maintaining structured lead and partner databases, and supporting outreach and campaign execution in fast-moving environments where accuracy, follow-up, and professionalism are critical.

I specialize in organizing and tracking leads, managing referral and partner pipelines, and ensuring that every interaction is properly recorded and followed up — whether through spreadsheets, CRMs, or digital collaboration tools. I have extensive experience supporting LinkedIn activity, coordinating stakeholder communication, and maintaining clear records across multiple workstreams. I am highly detail-oriented, reliable, and comfortable working independently while staying aligned through regular reporting and check-ins.

Having worked with global marketing and commercial teams in highly regulated sectors, I understand the importance of compliance, data accuracy, and professional communication — particularly when working with HR, legal, insurance, and consultancy professionals. I bring a calm, structured approach to managing multiple priorities and enjoy supporting growing businesses by building organized, scalable systems that enable outreach, lead generation, and client engagement to run smoothly.

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Language

Spanish; Castilian
Fluent
English
Fluent
German
Fluent

Work Experience

Global Marketing Assistant at Weleda AG
April 1, 2020 - Present
Provide comprehensive support to the Head of Global Marketing and the Global Marketing Team. Manage calendars, coordinate appointments, and organize internal and external meetings. Prepare and execute travel arrangements, including transport and accommodation bookings. Compile reports, presentations, and correspondence materials. Coordinate budget planning, forecasting, and expenses. Serve as a liaison between employees, suppliers, and customers. Represent the Global Marketing department as the primary interface and contact person with other departments and countries. Perform daily administrative tasks to ensure departmental functionality and coordination. Maintain and enhance databases to streamline operations. Initiate and drive process improvements for increased efficiency. Assist in recruitment and onboarding of Global Marketing employees.
Office Manager at Roivant Sciences Ltd
January 1, 2019 - March 1, 2020
Provided dedicated support to the Regional Controller and Head of Roivant Health Europe. Managed calendars, arranged travels, and processed expense reports using Concur. Oversaw routine office management functions and liaised with building management and vendors. Handled document evaluation, mailings, and acted as a receptionist. Offered administrative support to team members.
Team Administrative Assistant in Rare Diseases at F. Hoffmann-La Roche (pRED)
January 1, 2018 - December 31, 2018
Conducted general secretarial and administrative tasks, including calendar management. Supported the assigned team members and acted as a contact point for general requests. Organized and coordinated internal and external meetings, adhering to compliance guidelines. Maintained various databases. Assisted in worldwide travel and meeting organization. Provided support for procurement processes and partnered in ARIBA. Contributed to recruitment and onboarding processes.
Team Assistant in Region Europe at F. Hoffmann-La Roche (Pharma)
May 1, 2017 - December 31, 2017
Supported assistants in Commercial, Medical, and Market Access functions. Completed general secretarial and administrative tasks for team members. Managed calendars, organized meetings, and coordinated various events. Handled travel arrangements, expense reports, and catering. Managed direct invoices and POs in ARIBA.
IT Project Manager Assistant in BI Planning Solutions at F. Hoffmann-La Roche (DIA)
March 1, 2015 - September 30, 2016
Assisted the Project Manager in administrative tasks. Contributed to writing test scripts and system design documentation. Maintained various software systems (HPSM, Axosoft, Dia Doc, RADA, SharePoint and SAP ARIBA).
Customs Contact Agent at DHL Express AG
July 1, 2014 - April 30, 2015
Provided essential information and documentation support to the customs clearance department.
Help Desk Support Specialist at F. Hoffmann-La Roche (IT)
April 1, 2013 - October 30, 2013
Supported, advised and informed Roche end users on all aspects of migrating from Microsoft Outlook to Google Gmail. Also provided short training sessions, tutorials, tips and tricks on the Google applications and associated tools to individual users or a wider audience of customers.
Various administrative positions at Mexico & USA (Various)
January 1, 1999 - December 31, 2012
Early career experience across multiple administrative roles in Mexico and the United States.

Education

Höheres Wirtschaftsdiplom at VSK/HWD - HSO Business School Switzerland
August 1, 2020 - July 1, 2021
Direktionsassistent:in mit eidg. Fachausweis at HSO Business School Switzerland
August 1, 2020 - July 1, 2021
Business Administration at Universidad del Valle de México (UVM)
January 1, 2000 - December 31, 2003
Preparatoria at Colegio Preparatoria La Salle. Campus Veracruz, México
January 1, 1997 - December 31, 1999

Qualifications

ITIL - Foundation Certificate in IT Service Management
January 1, 2015 - January 31, 2026
ITIL Foundation Certificate in IT Service Management
January 1, 2015 - January 31, 2026
Directors Assistant with eidg. Fachausweis
August 1, 2020 - July 1, 2021
Höheres Wirtschaftsdiplom VSK/HWD
August 1, 2020 - July 1, 2021

Industry Experience

Healthcare, Life Sciences, Professional Services, Consumer Goods