Available to hire
Hi there, I’m Carmen Leung, a strategic marketing and brand leadership professional with 20+ years of experience shaping high-impact, global consumer brands across fashion, technology, healthcare, and premium lifestyle sectors. I excel at translating big-picture vision into practical, scalable actions—bridging global strategy with local execution to accelerate growth, strengthen brand equity, and deliver measurable results. I’ve built and led cross-functional teams across the Americas, Asia-Pacific, and beyond, fostering collaboration, operational rigor, and a culture of continuous improvement. In my next role, I’m excited to continue driving innovative GTM systems, robust brand architectures, and compelling consumer experiences that resonate across markets.
Experience Level
Expert
Expert
Language
English
Fluent
Chinese
Fluent
Work Experience
Global Phy-gital Retail Marketing Director at Timberland, VF Corporation
November 1, 2014 - January 1, 2025Establish and lead global phygital retail marketing strategy and initiatives for omni-channel consumer experience; drive activation plans and brand messaging; partner with regional channels and marketing teams; deliver executional communications across on-/offline platforms.
Regional Marketing Director, Asia at Timberland, VF Corporation
January 1, 2017 - July 1, 2021Established and led APAC omnichannel marketing strategy and initiatives for a seamless consumer experience; mapped integrated consumer journeys and activation plans; managed regional teams and budgets; reported to Chief Marketing Officer.
Senior Regional Brand Manager, Asia at Timberland, VF Corporation
November 1, 2014 - December 1, 2016Led regional brand management and go-to-market strategy across 7 APAC markets; redefined brand positioning and marketing approaches; introduced region-wide brand guidelines and activation campaigns.
Senior Accounts Manager at Hill & Knowlton (Singapore)
April 1, 2007 - February 1, 2010Led regional PR campaigns and integrated communications for client brands across Asia; managed client relationships, budgets, and cross-functional teams; focused on consumer technology, healthcare and corporate communications.
Regional Marketing Communications Director, Asia at Crocs Inc. (Hong Kong)
May 1, 2010 - July 1, 2014Directed Asia-Pacific marketing communications; oversaw cross-channel campaigns and creative execution; led omni-channel PR and communications strategies.
Senior Regional PR Marketing Manager, Asia at Crocs Inc. (Hong Kong)
September 1, 2013 - July 1, 2014Managed Asia PR marketing programs; aligned regional PR with global brand strategy; built media relations across APAC.
Regional PR Marketing Manager, Asia at Crocs Inc. (Hong Kong)
April 1, 2012 - August 1, 2013Implemented regional PR campaigns; collaborated with creative and product teams to support Asia markets.
Regional Assistant PR Marketing Manager, Asia at Crocs Inc. (Hong Kong)
May 1, 2010 - March 1, 2011Supported regional PR campaigns; coordinated with marketing and PR teams across Asia.
Senior Account Manager at Hill & Knowlton (Singapore)
January 1, 2009 - February 28, 2010Led regional PR and communications planning; managed client relationships and campaign executions.
Account Manager at Hill & Knowlton (Singapore)
November 1, 2007 - December 31, 2008Managed client accounts; supported PR campaigns and media relations.
Senior Account Executive at Hill & Knowlton (Singapore)
April 1, 2007 - October 31, 2007Supported brand and corporate communications strategies; contributed to campaign development.
Senior Account Executive at Ketchum (Hong Kong)
July 1, 2004 - February 28, 2007Public relations and communications role; supported integrated campaigns.
Global Digital Retail Marketing Director at Timberland, VF Corporation (U.S. & Hong Kong)
November 1, 2014 - January 1, 2015Led global omni-channel consumer experiences and internal GTM alignment; redefined marketing workflows for cross-functional consistency across VF's global retail platforms; launched digital innovations including a 'Virtual Try-On' that increased add-to-cart by 40% and product conversions by 126% during the pilot; established scalable brand experiences and a global-local approach to celebrate brand milestones.
Regional Marketing Director, Asia at Timberland, VF Corporation (U.S. & Asia)
January 1, 2017 - July 1, 2021Promoted from Senior Regional Brand Manager, Asia, to lead the APAC marketing organization (40 specialists) across Brand, Digital, Retail Experience and Creative Services; built and implemented the Asia regional GTM strategy and multi-country rollout; drove China market growth and established regional hubs to support scalable, localized execution; delivered all-in-one marketing packs for consistent regional rollout.
Regional Marketing Communications Director, Asia at Crocs (Hong Kong)
September 1, 2013 - July 1, 2014Authored regional brand architecture and led marketing communications across multiple Asian markets; established go-to-market calendars and immersive brand experiences; aligned regional campaigns with global messaging while enabling local customization; orchestrated brand launches and signature events.
Senior Regional Marketing Manager, Asia at Crocs (Hong Kong)
April 1, 2012 - August 1, 2013Directed regional marketing initiatives, including brand positioning, product launches and experiential campaigns; built regional hubs to drive efficiency and local market relevance; contributed to a consistent brand narrative across APAC.
Regional PR Marketing Manager, Asia at Crocs (Hong Kong)
April 1, 2011 - March 1, 2012Led PR strategy and press relations across APAC; executed campaigns that elevated Crocs brand visibility in multiple markets; collaborated with digital and retail teams to ensure cohesive brand messaging.
Regional Assistant PR Marketing Manager, Asia at Crocs (Hong Kong)
May 1, 2010 - March 1, 2011Supported PR activation and regional campaigns; contributed to media relations efforts and event management; assisted in coordinating cross-border marketing programs.
Assistant Account Executive at Ketchum (Hong Kong)
August 1, 2004 - June 30, 2005Conceptualized, pitched and master-planned regional marketing and PR programs for a portfolio of premium fashion and lifestyle brands; acted as strategic lead in program design, client sell-in, and regional orchestration for high-stakes launches and signature events.
Senior Account Executive at Ketchum (Hong Kong)
July 1, 2006 - February 28, 2007Promoted from intern to Senior Account Executive; drove regional PR and marketing programs for fashion and lifestyle brands; contributed to client strategy and execution.
Education
Bachelor of Business Administration (Integrated Business Administration with Marketing emphasis) at The Chinese University of Hong Kong
January 11, 2030 - May 1, 2004Study Abroad Program, Communications at University of California, Davis
March 1, 2002 - January 31, 2026Non-degree study - General Psychology at Boston University
June 1, 2024 - August 31, 2024Non-degree study - Developmental Psychology at Boston University
March 1, 2025 - January 31, 2026Non-degree Program: General Psychology at Boston University
January 1, 2024 - January 1, 2025Bachelor of Business Administration (BBA) at The Chinese University of Hong Kong
January 11, 2030 - May 1, 2004Study Abroad Program at University of California, Davis
January 11, 2030 - January 1, 2003Non-degree Student at Boston University
January 11, 2030 - March 17, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet, Education, Healthcare, Financial Services
Experience Level
Expert
Expert
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