Carmen Leung

Available to hire

Hi there, I’m Carmen Leung, a strategic marketing and brand leadership professional with 20+ years of experience shaping high-impact, global consumer brands across fashion, technology, healthcare, and premium lifestyle…

About

Hi there, I’m Carmen Leung, a strategic marketing and brand leadership professional with 20+ years of experience shaping high-impact, global consumer brands across fashion, technology, healthcare, and premium lifestyle sectors. I excel at translating big-picture vision into practical, scalable actions—bridging global strategy with local execution to accelerate growth, strengthen brand equity, and deliver measurable results. I’ve built and led cross-functional teams across the Americas, Asia-Pacific, and beyond, fostering collaboration, operational rigor, and a culture of continuous improvement. In my next role, I’m excited to continue driving innovative GTM systems, robust brand architectures, and compelling consumer experiences that resonate across markets.

  • 19 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • ChineseFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Professional Services
  • Software & Internet
  • Education
  • Healthcare
  • Financial Services

More experts

Work experience· 20 roles

Regional Marketing Director, Asia · Timberland, VF Corporation (U.S. & Asia)Jan 2017 – Jul 2021 · 4 yrs 7 mos

Promoted from Senior Regional Brand Manager, Asia, to lead the APAC marketing organization (40 specialists) across Brand, Digital, Retail Experience and Creative Services; built and implemented the Asia regional GTM strategy and multi-country rollout; drove China market growth and established regional hubs to support scalable, localized execution; delivered all-in-one marketing packs for consistent regional rollout.

Regional Marketing Director, Asia · Timberland, VF CorporationJan 2017 – Jul 2021 · 4 yrs 7 mos

Established and led APAC omnichannel marketing strategy and initiatives for a seamless consumer experience; mapped integrated consumer journeys and activation plans; managed regional teams and budgets; reported to Chief Marketing Officer.

Global Digital Retail Marketing Director · Timberland, VF Corporation (U.S. & Hong Kong)Nov 2014 – Jan 2015 · 3 mos

Led global omni-channel consumer experiences and internal GTM alignment; redefined marketing workflows for cross-functional consistency across VF's global retail platforms; launched digital innovations including a 'Virtual Try-On' that increased add-to-cart by 40% and product conversions by 126% during the pilot; established scalable brand experiences and a global-local approach to celebrate brand milestones.

Senior Regional Brand Manager, Asia · Timberland, VF CorporationNov 2014 – Dec 2016 · 2 yrs 2 mos
Global Phy-gital Retail Marketing Director · Timberland, VF CorporationNov 2014 – Jan 2025 · 10 yrs 3 mos
Regional Marketing Communications Director, Asia · Crocs (Hong Kong)Sep 2013 – Jul 2014 · 11 mos
Senior Regional PR Marketing Manager, Asia · Crocs Inc. (Hong Kong)Sep 2013 – Jul 2014 · 11 mos
Senior Regional Marketing Manager, Asia · Crocs (Hong Kong)Apr 2012 – Aug 2013 · 1 yr 5 mos

Education· 8

Bachelor of Business Administration (Integrated Business Administration with Marketing emphasis) · The Chinese University of Hong Kong2030 – 2004
Study Abroad Program, Communications · University of California, Davis2002 – 2026
Non-degree study - General Psychology · Boston University2024
Non-degree study - Developmental Psychology · Boston University2025 – 2026

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