Available to hire
I’m a results-driven SEO strategist and growth marketer with 14+ years of experience delivering measurable, search-driven growth for brands and real estate platforms across Pakistan, the UK, USA, Canada, and the Middle East.
I specialize in Local, Technical, Real Estate, eCommerce, and Marketplace SEO, with a proven track record of building scalable ecosystems, leading cross-functional teams, and turning data into actionable growth insights for clients and organizations.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Founder & SEO Architect at Serpworks
January 1, 2025 - PresentFounded Serpworks, a niche freelance marketplace connecting verifiable local SEO freelancers with clients; developed a Laravel-based platform, incorporated community features, and scaled organic growth with a service-led model.
Founder & SEO Community Lead at SEO Masterminds Pakistan
June 1, 2024 - PresentFounded Pakistan’s largest SEO-focused community with 1,600+ active members; led regional advocacy, case studies, and knowledge sharing. Built local SEO education pathways and mentorship programs.
SEO & Community Lead at SEO Masterminds Pakistan
June 1, 2024 - PresentFounded Pakistan’s largest SEO-focused community, drove regional adoption through case studies and practical knowledge sharing; led Local SEO, eCommerce & Real Estate SEO initiatives.
SEO & Growth Marketing Lead at Kazim ADHD Trust
May 1, 2024 - October 1, 2024Led complete SEO and growth marketing strategy for a mental health nonprofit; developed SEO-driven educational content and multi-city local visibility.
SEO & Operations Manager at Chaz Edward Local Marketing
April 1, 2024 - January 1, 2026Directed end-to-end SEO lifecycle, on-page optimization, technical SEO audits, local SEO across multi-country accounts; managed client communications and cross-functional delivery.
SEO & Growth Lead at Techtrix
February 1, 2024 - October 1, 2024Led marketing and SEO operations for Techtrix, an IT eCommerce company; achieved rapid growth by optimizing product-level SEO, local SEO, and high-intent keyword targeting to rank #1 nationally in key IT categories.
Founder & Real Estate SEO Strategist at Bahria Town Listings
January 1, 2020 - PresentFounded Pakistan’s first search-led real estate platform dedicated exclusively to Bahria Town properties; built the complete SEO ecosystem at scale and established the site as a benchmark for local real estate SEO.
Guest Speaker & Corporate SEO Trainer at Iqra University and partner institutions
January 1, 2019 - February 1, 2024Delivered corporate SEO training and guest lectures covering modern SEO, organic growth, and real-world case studies for students and professionals.
SEO & Growth Strategist at HSEBlog
January 1, 2016 - March 1, 2024Led the complete SEO strategy and growth for a high-traffic environmental health & safety site. Built scalable SEO framework, content silos, and both on-page and off-page optimization; managed multi-location performance and reporting.
SEO Strategist & Growth Manager at HSEBlog
January 1, 2016 - March 1, 2024Led SEO strategy and growth for a high-traffic environmental health and safety niche site; built scalable SEO architecture, topic mapping, and content authority to monetize and expand reach.
SEO Guest Speaker & Corporate SEO Trainer at Seoclerks
November 1, 2013 - PresentDelivered corporate SEO training covering full-spectrum on-page and off-page optimization, performance tracking, and ROI-driven reporting. Lectured at IQRA University and other institutions, establishing international mentorship programs.
Founder & Digital Growth Lead at Aurita Seafood
October 1, 2009 - February 1, 2020Established Pakistan’s first door-to-door fresh seafood network; led digital growth, organic lead generation, and last-mile delivery logistics. Built a scalable model for national presence and export opportunities.
Founder & Digital Growth Lead at Aurita Seafoods
October 1, 2009 - February 1, 2020Led digital growth initiatives; built service offerings and secured first client within 30 days; integrated logistics with first-mile delivery.
Founder & Growth Lead at Aurita Seafoods
October 1, 2009 - February 1, 2020Founded and scaled Pakistan’s first door-to-door fresh seafood network and 'Fish on Wheels' last-mile delivery; built an inbound system that generated high-quality leads and established national reach.
Education
Bachelor of Computer Science at University of Karachi
January 11, 2030 - January 1, 2014Bachelor of Computer Science at University of Karachi
January 11, 2030 - January 1, 2014Qualifications
Industry Experience
Education, Real Estate & Construction, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
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