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I am a marketing and growth strategist with hands-on experience in YouTube-led acquisition, influencer marketing, and performance analytics. I have contributed to demand creation initiatives, built content and MIS dashboards, and supported data-driven decisions across Meta and Google Ads to improve funnel visibility and efficiency. I am currently pursuing a Master’s in Fashion Management and actively contributing to Girl Up Tara and Enactus DCAC through roles in corporate relations and content strategy, while gaining practical experience in marketing, branding, and content development.…I am a marketing and growth strategist with hands-on experience in YouTube-led acquisition, influencer marketing, and performance analytics. I have contributed to demand creation initiatives, built content and MIS dashboards, and supported data-driven decisions across Meta and Google Ads to improve funnel visibility and efficiency. I am currently pursuing a Master’s in Fashion Management and actively contributing to Girl Up Tara and Enactus DCAC through roles in corporate relations and content strategy, while gaining practical experience in marketing, branding, and content development.

Ashmita Dey

Merchandiser, Brand Designer, Product Designer, +5

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I am a marketing and growth strategist with hands-on experience in YouTube-led acquisition, influencer marketing, and performance analytics. I have contributed to demand creation initiatives, built content and MIS dashboards, and supported data-driven decisions across Meta and Google Ads to improve funnel visibility and efficiency. I am currently pursuing a Master’s in Fashion Management and actively contributing to Girl Up Tara and Enactus DCAC through roles in corporate relations and content strategy, while gaining practical experience in marketing, branding, and content development.…I am a marketing and growth strategist with hands-on experience in YouTube-led acquisition, influencer marketing, and performance analytics. I have contributed to demand creation initiatives, built content and MIS dashboards, and supported data-driven decisions across Meta and Google Ads to improve funnel visibility and efficiency. I am currently pursuing a Master’s in Fashion Management and actively contributing to Girl Up Tara and Enactus DCAC through roles in corporate relations and content strategy, while gaining practical experience in marketing, branding, and content development.

Available to hire

I am a marketing and growth strategist with hands-on experience in YouTube-led acquisition, influencer marketing, and performance analytics. I have contributed to demand creation initiatives, built content and MIS dashboards, and supported data-driven decisions across Meta and Google Ads to improve funnel visibility and efficiency.
I am currently pursuing a Master’s in Fashion Management and actively contributing to Girl Up Tara and Enactus DCAC through roles in corporate relations and content strategy, while gaining practical experience in marketing, branding, and content development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Co-Founder & Vice President at Girl Up Tara

January 1, 2021 - January 1, 2023

Co-founded and led a student initiative in New Delhi focused on leadership development and empowerment; oversaw programs, events, and mentorship activities from 2021 to 2023.

Buying & Merchandising Intern at Bodice Studio

June 1, 2025 - July 1, 2025

Assisted in buying and merchandising functions, including price analysis, assortment planning, and e-commerce listings. Recommended and implemented pricing adjustments for 4 key product lines, increasing click-through rate by 15% and driving engagement across 30+ listings.

Marketing Intern at Bodice Studio

June 1, 2025 - July 1, 2025

Supported demand creation initiatives, built content and MIS dashboards, and aided analytics reporting; contributed to campaign optimization and funnel improvements across Meta and Google Ads.