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I am a Global Operations & Project Management leader with 15+ years of experience driving system enhancements, elevating quality standards, and streamlining workflows across advertising, media, and technology. I excel at adapting to change, solving complex problems, and leading digital transformation, strategic execution, and risk mitigation to deliver high-impact results.\n\nI am a multilingual communicator fluent in English, Spanish, and French, and I thrive in cross-functional environments where collaboration and thoughtful leadership accelerate growth. I continually pursue professional development in emerging technologies and AI integration to strengthen advisory capabilities and client outcomes.…I am a Global Operations & Project Management leader with 15+ years of experience driving system enhancements, elevating quality standards, and streamlining workflows across advertising, media, and technology. I excel at adapting to change, solving complex problems, and leading digital transformation, strategic execution, and risk mitigation to deliver high-impact results.\n\nI am a multilingual communicator fluent in English, Spanish, and French, and I thrive in cross-functional environments where collaboration and thoughtful leadership accelerate growth. I continually pursue professional development in emerging technologies and AI integration to strengthen advisory capabilities and client outcomes.

Ana Peñalonzo Segura

Project Manager, Production Manager, Creative Director

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I am a Global Operations & Project Management leader with 15+ years of experience driving system enhancements, elevating quality standards, and streamlining workflows across advertising, media, and technology. I excel at adapting to change, solving complex problems, and leading digital transformation, strategic execution, and risk mitigation to deliver high-impact results.\n\nI am a multilingual communicator fluent in English, Spanish, and French, and I thrive in cross-functional environments where collaboration and thoughtful leadership accelerate growth. I continually pursue professional development in emerging technologies and AI integration to strengthen advisory capabilities and client outcomes.…I am a Global Operations & Project Management leader with 15+ years of experience driving system enhancements, elevating quality standards, and streamlining workflows across advertising, media, and technology. I excel at adapting to change, solving complex problems, and leading digital transformation, strategic execution, and risk mitigation to deliver high-impact results.\n\nI am a multilingual communicator fluent in English, Spanish, and French, and I thrive in cross-functional environments where collaboration and thoughtful leadership accelerate growth. I continually pursue professional development in emerging technologies and AI integration to strengthen advisory capabilities and client outcomes.

Available to hire

I am a Global Operations & Project Management leader with 15+ years of experience driving system enhancements, elevating quality standards, and streamlining workflows across advertising, media, and technology. I excel at adapting to change, solving complex problems, and leading digital transformation, strategic execution, and risk mitigation to deliver high-impact results.\n\nI am a multilingual communicator fluent in English, Spanish, and French, and I thrive in cross-functional environments where collaboration and thoughtful leadership accelerate growth. I continually pursue professional development in emerging technologies and AI integration to strengthen advisory capabilities and client outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Fluent

Work Experience

Consultant | Operations, Project Management & Digital Transformation at Freelance

March 1, 2025 - December 1, 2025

Partner with startups and SMBs to optimize processes, improve cross-functional collaboration, and implement scalable AI-driven systems to support business growth. Streamline workflows, introduce frameworks to reduce inefficiencies, boost team performance, and accelerate delivery timelines. Advise on design, roadmap, and go-to-market strategy for AI-enhanced KaaS/SaaS platforms. Pursue professional development in emerging technologies, AI integration, and leadership best practices to strengthen consulting strategy.

Director of Program Quality | Head of Quality Assurance at Music Audience Exchange (MAX)

November 1, 2020 - December 1, 2024

Established and optimized delivery workflows across Operations and Creative teams, ensuring compliance with quality and legal standards while improving efficiency and accuracy. Led a bilingual remote team of five through the full product and quality management lifecycle, including end-to-end video production from concept to post-production and publication. Acted as final asset approver for launching 8–12 monthly regional and national campaigns, managing operating budgets of $75K–$1.5M for major brands such as Ford, US Cellular, AARP, Dr Pepper, McDonald’s, Gildan, USAA, and Opendoor. Managed multiple ticketing queues and project workflows, implementing SOPs, SLAs, checklists, and guidelines to streamline task completion and improve response times. Played a pivotal role as asset traffic manager, facilitating the seamless execution and successful delivery of campaign assets and reports. Partnered cross-functionally with Account Management, Creative, Artist Relations, and Program Ma

Senior Project Manager & Operations Lead, Creative Services at Funimation (NOW Crunchyroll)

February 1, 2020 - August 1, 2020

Coached and mentored the Producer/Project Management team as the assigned Project Management software owner, overseeing end-to-end workflow and facilitating multidisciplinary collaboration. Supported global marketing leadership and an outside agency for a LATAM rollout, including process setup and strategy development. Launched FunimationCon2020, Funimation’s first virtual Anime Convention, assisted by global creative teams, producing all assets, site development, creative programming, and production during live events. Revamped the Project Management tool as acting System Administrator, led system training across global teams, supervised projects, and gathered performance metrics. Partnered in the piloting and implementation of the Digital Asset Management (DAM) system, ensuring integration within team processes and other tools. Spearheaded SOP and SLA development for all creative teams, redefined goals, ensured project execution, and reduced inefficiencies and rework.

Senior Manager, Operations/Project Management/Quality Assurance at Music Audience Exchange (MAX)

March 1, 2019 - November 1, 2019

Supervised a bilingual, cross-departmental team supporting all Operations teams, raising quality standards, reducing errors, and improving reporting, media provisioning, and artist research. Oversaw project management for five cross-functional teams, streamlining workflows for account managers, video editors, designers, copywriters, artist reps, and media buyers. Identified requirements and collaborated with internal teams and external vendors to select and develop relevant tracking and reporting tools. Conducted root cause analysis and implemented effective solutions to address operational challenges.

Manager, Operations/Project Management/Quality Assurance at Music Audience Exchange (MAX)

October 1, 2017 - March 1, 2019

Structured and launched a nearshore team within three months, leading the planning, training, and process building, as well as workflow management. Refined, documented, implemented, and maintained quality requirements, processes, and procedures, directly enhancing productivity and efficiency. Coordinated Artist Relations, Media, Creative, and Account Management teams on all campaigns to promote cross-functional collaboration and ensure timely delivery of assets. Managed projects from start to finish, ensuring they were completed on time and within budget. Assigned tasks, used tracking tools to monitor progress and identify risks, and held regular status meetings to keep all team leads updated.

Digital Marketing and PR Manager at Colegio Valle Verde

May 1, 2016 - July 1, 2017

Launched a redesigned website and digital strategy in partnership with vendors and internal teams, increasing web traffic and improving user engagement. Managed content, SEO, and SEM campaigns that elevated the school’s online visibility and directly contributed to higher inquiry and enrollment rates. Strengthened internal and external communications by aligning efforts with administration, HR, and faculty, enhancing community engagement and brand perception.

Founder & CEO at BINK COMPANY

January 1, 2012 - July 1, 2017

Founded and grew a digital marketing and business intelligence agency, driving strategic direction, client acquisition, and revenue growth while overseeing all aspects of business operations. Spearheaded the integration of advanced analytics and business intelligence tools to develop customized marketing strategies, enabling clients to make data-driven decisions and improve ROI. Cultivated and maintained strong client relationships, delivering actionable insights and innovative marketing strategies that resulted in measurable business growth and enhanced market positioning.

Operations Manager at M2GUATE

April 1, 2013 - November 1, 2014

Created and formalized the organizational structure, streamlining operations, and enhancing efficiency and productivity. Recruited, trained, and mentored new employees, including a diverse sales team of 15 members specializing in residential and commercial real estate. Achieved a 300% increase in client base and sales revenue through targeted strategies, team-building initiatives, and market analysis, resulting in significant growth in property transactions. Designed and launched the company website to attract clients and built a CRM system to develop team performance and sales skills, improving customer experience.