I am a strategic Senior Graphic Designer and Digital Marketer with international experience, including significant work in the Australian non-profit sector. I architect web ecosystems and brand identities, merging high-end visual communication with AI-driven workflows to create scalable, data-informed campaigns. I excel at stakeholder management and cross-functional collaboration in multicultural teams, turning insights into creative strategies that drive digital growth and storytelling in the Australian market. I stay adaptable and proactive, always looking for ways to optimize processes and outcomes through AI-powered design and analytics.…

David Caceres

I am a strategic Senior Graphic Designer and Digital Marketer with international experience, including significant work in the Australian non-profit sector. I architect web ecosystems and brand identities, merging high-end visual communication with AI-driven workflows to create scalable, data-informed campaigns. I excel at stakeholder management and cross-functional collaboration in multicultural teams, turning insights into creative strategies that drive digital growth and storytelling in the Australian market. I stay adaptable and proactive, always looking for ways to optimize processes and outcomes through AI-powered design and analytics.…

Available to hire

I am a strategic Senior Graphic Designer and Digital Marketer with international experience, including significant work in the Australian non-profit sector. I architect web ecosystems and brand identities, merging high-end visual communication with AI-driven workflows to create scalable, data-informed campaigns.
I excel at stakeholder management and cross-functional collaboration in multicultural teams, turning insights into creative strategies that drive digital growth and storytelling in the Australian market. I stay adaptable and proactive, always looking for ways to optimize processes and outcomes through AI-powered design and analytics.

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Skills

Experience Level

Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Design Content Creation & Management (Volunteer) at LatinOz QLD Inc
August 1, 2025 - Present
Architect high-end visual communication strategies and social media content aligned with brand guidelines and community-focused campaigns. Manage end-to-end creative workflows, developing graphic assets and content calendars to drive community engagement. Collaborated with cross-functional teams to ensure brand consistency across all digital touchpoints. Adapt creative assets into digital formats for multicultural Australian audiences. Key Achievements: Drove a 25-30% increase in social media engagement within the first 90 days through AI-enhanced visual storytelling; Achieved 20% follower growth by implementing a consistent, data-informed visual identity and content schedule.
Marketing & English Proficiency - Professional Development at Self-Directed (Professional Development)
July 1, 2022 - August 1, 2025
Professional English: Developed Professional Working Proficiency in English, focusing on business communication, stakeholder engagement, and technical storytelling. Market Alignment: Certified in Google/Meta Ads and AI-Driven Marketing to bridge international expertise with Australian industry standards. Workforce Integration: Adapted agile project management and customer-centric strategies within multicultural Australian professional environments.
Communications Analyst at ACDAC, Colombian Pilots Association
February 1, 2018 - June 1, 2022
Executed crisis communication and reputation management, orchestrating visual and narrative strategies for high-stakes national campaigns. Drove performance growth through data-driven strategies, using Google Analytics to monitor reach and optimize stakeholder communications. Facilitated cross-functional collaboration between legal, PR, and executive teams to produce technical newsletters and audiovisual assets. Key Achievements: Delivered communication frameworks that supported the reinstatement of 120 pilots, collaborating with the ILO. Digital reach increased by 40% and bounce rate reduced by 40% through SEO and UX/UI improvements.
Graphic Designer at UP Ideas, Advertising Agency
October 1, 2015 - December 1, 2016
Developed Strategic Brand Identities and visual systems for B2B/B2C clients, merging market research with high-end creative execution. Implemented Performance Marketing assets for Google Ads and Meta, ensuring all creative output aligned with client KPIs and conversion goals. Managed full-cycle production for 20+ concurrent projects, from initial creative brief to final delivery of digital and print materials. Key Achievements: 30% increase in new business opportunities; 25% CTR increase and 15% CPC reduction through A/B testing and performance-driven design.
Communications Analyst at Falabella Bank
August 1, 2014 - February 1, 2015
Communications Analyst – responsibilities aligned with corporate communications and stakeholder engagement.
Graphic Designer at Sign Product
March 1, 2013 - July 1, 2014
Graphic Designer – designed branding and print/digital assets; contributed to full production lifecycle.

Education

Certified Digital Marketing Associate at Meta Blueprint Australia
January 1, 2025 - February 1, 2026
Certificate in Digital Marketing and E-commerce at Google Skillshop
January 1, 2025 - February 1, 2026
Diploma in Intelligent Marketing with AI at Central University
January 1, 2025 - February 1, 2026
Bachelor Degree in Advertising at Central University, Colombia
January 1, 2012 - January 1, 2016
Bachelor Degree in Graphic Design at CIDE University
January 1, 2006 - January 1, 2011

Qualifications

Certified Digital Marketing Associate
January 1, 2025 - February 1, 2026
Certificate in Digital Marketing and E-commerce
January 1, 2025 - February 1, 2026
Diploma in Intelligent Marketing with AI
January 1, 2025 - February 1, 2026

Industry Experience

Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet, Education

Skills

Experience Level