Available to hire
Hi, I’m Kim Morris, founder of MinkTank and creator of Genius Prompts™, specializing in enterprise-level deployment of Generative AI to eliminate operational friction and accelerate go-to-market velocity.
I architect AI-integrated marketing operations, turning $24M global budgets into high-yield ROI; I bridge legacy marketing infrastructure with AI-driven workflows through Generative AI, prompting, and AI agents to automate high-level marketing tasks and content supply chains.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Principal AI Strategy Consultant at MinkTank
June 1, 2023 - PresentArchitected MinkTank framework for AI integration, developing proprietary Genius Prompts to operationalize LLMs for executive-level decision making and digital product scalability; advised high-value clients on transition from experimental AI use to high-scale, ROI-driven AI governance; designed and deployed complex prompt chains and AI agents to automate high-level marketing workflows and content supply chains.
National Marketing Lead (Contract) at McDonald's Corporation
January 1, 2021 - May 31, 2023Direct North America's Brand Architecture for 14,000+ locations; strategic management of a $24M portfolio to ensure market consistency and brand health; orchestrated cross-functional teams to execute 360-degree marketing campaigns with ROI across diverse franchisee ecosystems; modernized marketing workflows via centralized digital asset frameworks, reducing time-to-market for national initiatives.
Marketing & Communications Director at SSA Group (Brookfield Zoo)
June 1, 2017 - December 31, 2020Engineered a $4.2M Experiential Revenue Model, delivering a 22% increase in guest engagement and $1.2M in ancillary revenue through strategic touchpoint optimization; managed an $800K annual marketing spend, achieving 14% increase in average transaction value; led brand positioning for a multi-million dollar hospitality portfolio.
Catering & Events Director at Taste 222
January 1, 2020 - October 31, 2020Reimagined brand positioning for the catering division, securing high-value corporate partnerships during a period of market volatility; launched innovative hybrid event marketing campaigns that captured $20K in immediate new revenue streams.
Regional Marketing & Partnerships Coordinator at Zipcar, Inc.
July 1, 2006 - April 30, 2008Spearheaded integrated marketing communications for new market launches, resulting in a 28% faster member acquisition rate than projected; cultivated strategic partnerships with luxury brands, including The Four Seasons Hotel, to elevate market positioning.
Education
B.A. in Liberal Arts & Social Sciences at DePaul University, Chicago
January 11, 2030 - February 2, 2026M.S. in Hospitality Leadership & Operations Management at DePaul University, Chicago
January 11, 2030 - February 2, 2026AI Strategy & Machine Learning Literacy at Vanderbilt University & Coursera (Online Professional Development)
January 11, 2030 - February 2, 2026Qualifications
Prompt Engineering for ChatGPT & Gemini (Certified)
January 11, 2030 - February 2, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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