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Hi, I’m Maitri Pandya. I am a Certified Project Manager (CAPM) with a strong background in Salesforce Marketing Cloud Email and CRM program leadership, blending technical front-end development with strategic marketing to design data-driven campaigns that drive real business results. I’m passionate about streamlining delivery, aligning execution with outcomes, and guiding cross-functional teams from concept to launch. Outside of work, I enjoy exploring new technologies, sharing knowledge with my team, and continuously learning to improve processes and outcomes.…Hi, I’m Maitri Pandya. I am a Certified Project Manager (CAPM) with a strong background in Salesforce Marketing Cloud Email and CRM program leadership, blending technical front-end development with strategic marketing to design data-driven campaigns that drive real business results. I’m passionate about streamlining delivery, aligning execution with outcomes, and guiding cross-functional teams from concept to launch. Outside of work, I enjoy exploring new technologies, sharing knowledge with my team, and continuously learning to improve processes and outcomes.

Maitri Pandya

Project Manager, Front-End Developer, Web Developer, +2

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Hi, I’m Maitri Pandya. I am a Certified Project Manager (CAPM) with a strong background in Salesforce Marketing Cloud Email and CRM program leadership, blending technical front-end development with strategic marketing to design data-driven campaigns that drive real business results. I’m passionate about streamlining delivery, aligning execution with outcomes, and guiding cross-functional teams from concept to launch. Outside of work, I enjoy exploring new technologies, sharing knowledge with my team, and continuously learning to improve processes and outcomes.…Hi, I’m Maitri Pandya. I am a Certified Project Manager (CAPM) with a strong background in Salesforce Marketing Cloud Email and CRM program leadership, blending technical front-end development with strategic marketing to design data-driven campaigns that drive real business results. I’m passionate about streamlining delivery, aligning execution with outcomes, and guiding cross-functional teams from concept to launch. Outside of work, I enjoy exploring new technologies, sharing knowledge with my team, and continuously learning to improve processes and outcomes.

Available to hire

Hi, I’m Maitri Pandya. I am a Certified Project Manager (CAPM) with a strong background in Salesforce Marketing Cloud Email and CRM program leadership, blending technical front-end development with strategic marketing to design data-driven campaigns that drive real business results. I’m passionate about streamlining delivery, aligning execution with outcomes, and guiding cross-functional teams from concept to launch.

Outside of work, I enjoy exploring new technologies, sharing knowledge with my team, and continuously learning to improve processes and outcomes.

Skills

Experience Level

Expert

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Expert

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Expert

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Intermediate

Language

English

Fluent

Work Experience

Project Manager at Optimize Financial Group

October 1, 2025 - Present

Lead day-to-day delivery of marketing, onboarding, and lead-gen projects by keeping timelines on track, coordinating with design, development, and marketing teams, and ensuring smooth handoffs from start to finish. Maintain project artifacts, monitor risks, and keep stakeholders updated on progress.

Digital Marketing and Lead Gen Manager at Optimize Financial Group

May 1, 2025 - October 31, 2025

Led planning and execution of multi-channel paid advertising campaigns (Google Ads, LinkedIn, Meta), optimizing for qualified lead generation across high-net-worth audiences. Developed and implemented SEO strategies to increase organic visibility, monitored campaign performance via dashboards, and collaborated with leadership, compliance, and creative teams to ensure on-brand messaging and regulatory alignment. Managed budgets, resources, and vendor relations.

Project Manager - Advertising Services at VML MAP

February 1, 2024 - November 30, 2024

Owned full lifecycle delivery of multi-channel CRM programs for Ford USA’s Accessories, Parts, and Merchandise platforms, overseeing web content and operations across Seasonal, Always-on, and Ad-hoc campaigns. The PODI managed was recognized as the highest revenue generator. Led discovery and launch of new CRM journeys under Ford’s EaaS road map, using Agile practices to drive performance and collaboration with creative, strategy, tech, data teams, and external agency partners. Acted as primary liaison for Ford stakeholders ensuring QA and brand alignment and delivering high-impact campaigns on time. Developed detailed timelines, facilitated weekly stakeholder calls and delivered status reports and documentation outlining milestones, risks, and strategic insights. Managed budgets, resources, and finances to ensure cost control, accurate forecasting, and revenue recognition. Drove process improvements by introducing segmentation best practices, A/B testing, STO, dynamic content fram

Project Manager - Advertising Services at William Thomas Digital

August 1, 2023 - January 31, 2024

Led CRM campaigns for top B2B and B2C brands, delivering personalized customer experiences through 360 marketing initiatives spanning email, web, and social channels. Oversaw content migration, QA, and stakeholder coordination to ensure on-time delivery and consistent branding.

Front End Developer at Vigorate Digital Solutions

February 1, 2022 - April 30, 2022

Developed responsive, high-quality emails and landing pages using HTML, CSS, JavaScript, and jQuery. Tested and deployed campaigns with a focus on segmentation, A/B testing, functionality, accessibility, and cross-browser performance. Performed QA for campaigns and supported data-driven enhancements for targeting and deliverability.

Web Developer at AXIS Integrated

October 1, 2018 - February 28, 2019

Developed websites, emails, and digital marketing assets aligned with brand standards. Coded responsive websites and emails using HTML, CSS, JavaScript, and jQuery. Worked with CMS platforms including Shopify, WordPress, and WooCommerce, ensuring GDPR and CAN-SPAM compliance.

Web Developer at Greys Media

April 1, 2018 - October 31, 2018

Developed websites, emails, and digital marketing initiatives, maintaining brand consistency and GDPR/CAN-SPAM compliance; collaborated with SEO specialists to optimize site performance.

Web Developer at The One Web Technology

September 1, 2016 - May 31, 2017

Developed websites, emails, and digital marketing initiatives, ensuring brand consistency and full compliance with GDPR and CAN-SPAM; tested and deployed assets across CMS platforms.