Led the creation and launch of an internal SEO offering from scratch, defining core SOPs and establishing cross-functional workflows with Product and Engineering. Developed an AI-driven roadmap (SGE and LLM optimization) to improve brand visibility in generative AI and conversational search interfaces. Drove down the cost of the enterprise SEO stack while doubling organic revenue within six months. Implemented AI-powered automation across the content lifecycle, including large-scale metadata generation, intent mapping, and competitive gap analysis. Expanded reach into non-traditional search channels (YouTube, TikTok, Amazon) to capture fragmented user journeys. Built out a data-driven performance dashboard for real-time tracking across channels. Managed end-to-end SEO including technical audits, keyword research, gap analysis, on-page optimization, content strategy, and link building.

Head of SEO at Loom Digital Marketing

May 1, 2023 - March 1, 2025

Maintained a pulse on Google algorithm updates and shifts, translating these into market-leading service offerings. Directed SEO strategy for the agency’s largest clients, including an FTSE 100 company, achieving 40% gains in organic performance and a 20% lift in conversions within 12 months. Developed ongoing SEO strategies and identified new business opportunities to help diverse clients achieve aggressive goals. Improved the SEO service through deep expertise in Technical SEO, migrations, and Digital PR. Drove new business pitches by effectively communicating the commercial value of SEO to prospective stakeholders.

Marketing Account Manager at TB T Marketing

August 1, 2018 - January 1, 2020

Managed marketing project execution for world-wide B2B IT brands across the EMEA region. Specialized in high-conversion lead-generation campaigns, budget management, and cultivating long-term client relationships.

SEO Manager at Audience Collective (Crunch Digital Media and RICH)

February 1, 2020 - April 1, 2023

Created processes and training frameworks to build an SEO department, which was successfully spun off into its own independent business. Managed complex enterprise-level SEO strategies, oversaw site migrations and advanced technical architecture. Contributed to the development of the business's SEO proposition and drove revenue through upsell and cross-sell within the group.