Directed end-to-end brand strategy and marketing execution for global partners including Dyson, Philips, Apple, HP, Groupe SEB, HyperX, and Sony PlayStation. Planned and executed brand activations and storytelling from concept to completion, managing budgets, vendors, staffing, and in-store/digital operations, ensuring touchpoints remained consistent and people-focused. Created clear category positioning and messaging using insights to resonate across markets. Led multichannel marketing across digital, retail, and social platforms throughout full campaign lifecycles. Oversaw post-campaign analysis and developed data-driven plans that increased sales and strengthened market positioning. Led campaigns, activations, influencer projects, and product launches, coordinating logistics from concept to completion. Collaborated with product and operations teams to align priorities with stock availability, regulations, and market needs; ensured transparent communication.

Marketing Project Manager at ELITE N TITLED

January 1, 2024 - Present

Led all digital marketing and eCommerce initiatives, including Shopify web design, campaign strategy, and optimization of the online customer experience. Directed multiple website redesigns to improve UI/UX, navigation, and conversion flow, boosting engagement and retention across devices. Built and managed ambassador and community programs to strengthen brand loyalty. Planned and executed end-to-end social media campaigns. Proposed and implemented innovative brand initiatives. Directed CRM/Klaviyo automation flows and campaigns to improve retention and customer lifetime value.

Digital Marketing Specialist & Web Master at Oriflame Cosmetics

July 1, 2022 - February 1, 2024

Led digital marketing across SEO, SEM, PPC, social media, and email to boost awareness and acquisition. Built and maintained beauty brand partnerships to co-create campaigns and events. Designed and managed Oriflame’s website and digital assets, optimizing layout, UX, and content to enhance brand presence and user engagement. Collaborated with partners to align messaging and deliver consistent marketing results. Managed content and digital strategy to grow followers, engagement, and conversions. Oversaw CRM and email marketing to improve retention and personalized communication.

Vendor Marketing Specialist at ITD

June 1, 2020 - August 1, 2022

Managed strategic relationships with major IT vendors including HP and HPE, Dell, Lenovo, IBM, Cisco, HyperX, ensuring alignment on product positioning, feature priorities and go to market strategies that supported shared growth goals. Developed and executed B2B product marketing campaigns translating technical features into clear value propositions, increasing product awareness, demand and partner confidence. Collaborated with vendors and cross-functional teams to create product aligned sales tools, launch assets and technical content that supported partner enablement and informed customer decision making. Oversaw daily website operations focusing on accurate product information and optimized B2B user journey. Managed vendor contracts, MDF budgets and cooperative investments to ensure cost effective product marketing execution and measurable ROI tied to product performance metrics.