Basia Gostelow

Develop and deliver marketing and communications plans to promote City services and corporate priorities for the Office of the CEO, Office of the Mayor and 2032 Games Coordination. Conduct initial research, develop creative assets and messaging, and manage implementation across PR, City-owned channels, paid media and social media. Analyse campaigns post-delivery and provide recommendations for future activity. Prepare communications for marketing activities including social media, eDM, graphic design, video content and partner toolkits. Manage events marketing, including key messages, collateral, and content capture. Coordinate major website updates to improve customer experience and communication. Build strong relationships with internal and external stakeholders and leverage Copilot to automate daily tasks and improve workflow.

Provide support to the ITOM Sourcing project: coordinating activities, resources and information; maintaining project documentation, plans and reports; organizing meetings with agendas and minutes; managing procurement financials; creating and managing the project SharePoint site and Teams functionality; developing onboarding processes for new starters.

Manage client service and account management for Coles Supermarkets business units. Plan and implement a high volume of traditional and digital paid media campaigns. Conduct post-campaign analysis and provide actionable recommendations. Collaborate with internal and external stakeholders to deliver campaigns effectively. Implement new processes to improve account efficiency.