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I'm a Meta Certified Media Buying Professional and Google Analytics Certified strategic digital marketing and analytics lead with 5+ years of experience specializing in the technical full-stack of digital growth. I'm adept at bridging the gap between complex data measurement (GTM Server-Side/GA4) and high-performance media buying to scale D2C and B2B brands. I combine a deep background in content production (Adobe Suite, DaVinci Resolve) and Generative AI (Sora, Veo 3) to iterate ad assets in real-time based on signal data and market trends. In roles across growth, operations, and digital project consulting, I've designed data architectures, led multi-channel campaigns, and optimized UX to lift conversions and reduce abandonment. I'm passionate about mentoring, education, and building scalable martech ecosystems (Shopify Plus, HubSpot, Salesforce, Drupal, Squarespace) to drive sustainable revenue.…I'm a Meta Certified Media Buying Professional and Google Analytics Certified strategic digital marketing and analytics lead with 5+ years of experience specializing in the technical full-stack of digital growth. I'm adept at bridging the gap between complex data measurement (GTM Server-Side/GA4) and high-performance media buying to scale D2C and B2B brands. I combine a deep background in content production (Adobe Suite, DaVinci Resolve) and Generative AI (Sora, Veo 3) to iterate ad assets in real-time based on signal data and market trends. In roles across growth, operations, and digital project consulting, I've designed data architectures, led multi-channel campaigns, and optimized UX to lift conversions and reduce abandonment. I'm passionate about mentoring, education, and building scalable martech ecosystems (Shopify Plus, HubSpot, Salesforce, Drupal, Squarespace) to drive sustainable revenue.

Kevin Sherwin

Digital Marketer, Growth Marketer, Brand Strategist, +5

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I'm a Meta Certified Media Buying Professional and Google Analytics Certified strategic digital marketing and analytics lead with 5+ years of experience specializing in the technical full-stack of digital growth. I'm adept at bridging the gap between complex data measurement (GTM Server-Side/GA4) and high-performance media buying to scale D2C and B2B brands. I combine a deep background in content production (Adobe Suite, DaVinci Resolve) and Generative AI (Sora, Veo 3) to iterate ad assets in real-time based on signal data and market trends. In roles across growth, operations, and digital project consulting, I've designed data architectures, led multi-channel campaigns, and optimized UX to lift conversions and reduce abandonment. I'm passionate about mentoring, education, and building scalable martech ecosystems (Shopify Plus, HubSpot, Salesforce, Drupal, Squarespace) to drive sustainable revenue.…I'm a Meta Certified Media Buying Professional and Google Analytics Certified strategic digital marketing and analytics lead with 5+ years of experience specializing in the technical full-stack of digital growth. I'm adept at bridging the gap between complex data measurement (GTM Server-Side/GA4) and high-performance media buying to scale D2C and B2B brands. I combine a deep background in content production (Adobe Suite, DaVinci Resolve) and Generative AI (Sora, Veo 3) to iterate ad assets in real-time based on signal data and market trends. In roles across growth, operations, and digital project consulting, I've designed data architectures, led multi-channel campaigns, and optimized UX to lift conversions and reduce abandonment. I'm passionate about mentoring, education, and building scalable martech ecosystems (Shopify Plus, HubSpot, Salesforce, Drupal, Squarespace) to drive sustainable revenue.

Available to hire

I’m a Meta Certified Media Buying Professional and Google Analytics Certified strategic digital marketing and analytics lead with 5+ years of experience specializing in the technical full-stack of digital growth. I’m adept at bridging the gap between complex data measurement (GTM Server-Side/GA4) and high-performance media buying to scale D2C and B2B brands. I combine a deep background in content production (Adobe Suite, DaVinci Resolve) and Generative AI (Sora, Veo 3) to iterate ad assets in real-time based on signal data and market trends.

In roles across growth, operations, and digital project consulting, I’ve designed data architectures, led multi-channel campaigns, and optimized UX to lift conversions and reduce abandonment. I’m passionate about mentoring, education, and building scalable martech ecosystems (Shopify Plus, HubSpot, Salesforce, Drupal, Squarespace) to drive sustainable revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Growth & Operations Strategist at Sherwin Digital (Digital Operations & Marketing Consultancy)

January 1, 2021 - Present

Led strategic growth initiatives and revenue operations; partnered with founding leadership to drive a 185% average annual growth rate; implemented full-funnel paid media strategies with CAC stability and a 25% increase in LTV; designed and deployed a custom GA4/GTM data architecture; executed UX optimizations delivering a 22% lift in conversion rate and reducing checkout abandonment by 15%; conducted wholesale sales and inventory analysis for 500+ accounts, reallocating resources to boost inventory turnover by 30%; provided operational leadership to bridge digital marketing data with wholesale targets.

Lead Growth & Operations Strategist (Fractional) at The Morphing Company

January 1, 2022 - Present

Partnered with founding leadership to drive strategic growth across multi-channel marketing; scoped and executed growth initiatives, paid media activation, and revenue operations to sustain CAC while increasing multi-channel revenue.

Digital Project Consultant at Sherwin Digital

January 1, 2021 - Present

Led end-to-end digital coordination for global institutional partners, translating brand directives into technical execution plans across web, social, and email ecosystems; produced and coordinated 100+ digital assets per campaign cycle for major releases and exhibitions; acted as the primary technical liaison between creative directors and executive leadership to streamline workflows and reduce campaign turnaround time. Selected clients included Sony Classical, The Metropolitan Museum of Art, Shatterproof, Jazz at Lincoln Center, and Steve Miller/Sailor Music Group.

Lead Growth & Operations Strategist at Sherwin Digital

January 1, 2021 - Present

Strategic growth and multi-channel paid media leadership; drove growth for The Morphing Company and managed full-funnel campaigns with a focus on CAC and LTV; designed GA4/GTM data architecture and UX improvements increasing conversion rate by 22% and reducing checkout abandonment by 15%; analyzed wholesale operations for 500+ North American boutique accounts, improving inventory turnover by 30%; bridged marketing data with sales targets.

Lead Growth & Operations Strategist at The Morphing Company (Fractional)

January 1, 2022 - Present

Partnered with founding leadership to drive 185% average annual growth; oversaw a transition from startup to established multi-channel brand.

Associate Fellow at Timothy Dwight College, Yale University

January 1, 2022 - Present

Strategic mentorship, professional preparation, and organizational leadership.

Mentor at QUAY Acceleration Mentor Network

January 1, 2025 - Present

Selected mentor advising international founders on US-market expansion and digital operations.

Mentor Roundtable Participant at Element 46 Tech Accelerator

January 1, 2025 - Present

Mentor Roundtable participant focused on scaling early-stage tech ventures through performance marketing and data tracking.

Strategic Lead at Carnegie Hall Link Up, Educational Program

January 1, 2020 - December 31, 2023

Strategic lead for large-scale online curriculum rollout; managed digital delivery for 1,000+ students and provided professional development for regional educators.