Mia Foden
I’m a copywriter and creative with over 8 years’ experience working for brands including Smirnoff, Johnnie Walker and Zalando.
About
I’m a copywriter and creative with over 8 years’ experience working for brands including Smirnoff, Johnnie Walker and Zalando. From drafting industry reports that get featured in Vogue to crafting social scripts that go viral, I can turn my hand to any brief – and deliver KPI-smashing results.
My skills stretch across brand copywriting, editorial and PR, creating work that connects and converts. Whether it’s for the biggest drinks brands in the world or a family-run fertility clinic, I have a track record for producing high-impact creative for clients of all shapes and sizes.
- 8 years' experience
- Joined February 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Travel & Hospitality
More experts in Auckland, New Zealand
Work experience· 7 roles
Explored the North and South Island ahead of moving to Auckland. Currently on a 3-year working holiday visa; available immediately.
Led copy for clients including Diageo (Smirnoff, Johnnie Walker, Diageo Bar Academy and more), Bushmills, Zalando, Rightmove, Asda, SMARTY Mobile, Hive Home, Spark, Booking.com, Mars Snacking, FSA, Very and Smarts Agency. Created PR materials, masterclasses, newsletters and multi-market content; developed tone of voice guidelines and strategy papers; secured extensive media coverage and achieved high engagement.
Wrote digital and print marketing ads (push notifications, in-app Stories, emails, social, landing pages, packaging, flyers, outdoor media); crafted UX copy for loyalty and stock-management systems; developed product tag-lines and updated brand guidelines; produced promotional copy for partner brands.
Education
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