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I’m a copywriter and creative with over 8 years’ experience working for brands including Smirnoff, Johnnie Walker and Zalando. From drafting industry reports that get featured in Vogue to crafting social scripts that go viral, I can turn my hand to any brief – and deliver KPI-smashing results. My skills stretch across brand copywriting, editorial and PR, creating work that connects and converts. Whether it’s for the biggest drinks brands in the world or a family-run fertility clinic, I have a track record for producing high-impact creative for clients of all shapes and sizes.…I’m a copywriter and creative with over 8 years’ experience working for brands including Smirnoff, Johnnie Walker and Zalando. From drafting industry reports that get featured in Vogue to crafting social scripts that go viral, I can turn my hand to any brief – and deliver KPI-smashing results. My skills stretch across brand copywriting, editorial and PR, creating work that connects and converts. Whether it’s for the biggest drinks brands in the world or a family-run fertility clinic, I have a track record for producing high-impact creative for clients of all shapes and sizes.

Mia Foden

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I’m a copywriter and creative with over 8 years’ experience working for brands including Smirnoff, Johnnie Walker and Zalando. From drafting industry reports that get featured in Vogue to crafting social scripts that go viral, I can turn my hand to any brief – and deliver KPI-smashing results. My skills stretch across brand copywriting, editorial and PR, creating work that connects and converts. Whether it’s for the biggest drinks brands in the world or a family-run fertility clinic, I have a track record for producing high-impact creative for clients of all shapes and sizes.…I’m a copywriter and creative with over 8 years’ experience working for brands including Smirnoff, Johnnie Walker and Zalando. From drafting industry reports that get featured in Vogue to crafting social scripts that go viral, I can turn my hand to any brief – and deliver KPI-smashing results. My skills stretch across brand copywriting, editorial and PR, creating work that connects and converts. Whether it’s for the biggest drinks brands in the world or a family-run fertility clinic, I have a track record for producing high-impact creative for clients of all shapes and sizes.

Available to hire

I’m a copywriter and creative with over 8 years’ experience working for brands including Smirnoff, Johnnie Walker and Zalando. From drafting industry reports that get featured in Vogue to crafting social scripts that go viral, I can turn my hand to any brief – and deliver KPI-smashing results.

My skills stretch across brand copywriting, editorial and PR, creating work that connects and converts. Whether it’s for the biggest drinks brands in the world or a family-run fertility clinic, I have a track record for producing high-impact creative for clients of all shapes and sizes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Travel Break at New Zealand

December 1, 2025 - January 1, 2026

Explored the North and South Island ahead of moving to Auckland. Currently on a 3-year working holiday visa; available immediately.

Copywriter at Smarts Agency

July 1, 2022 - December 1, 2025

Led copy for clients including Diageo (Smirnoff, Johnnie Walker, Diageo Bar Academy and more), Bushmills, Zalando, Rightmove, Asda, SMARTY Mobile, Hive Home, Spark, Booking.com, Mars Snacking, FSA, Very and Smarts Agency. Created PR materials, masterclasses, newsletters and multi-market content; developed tone of voice guidelines and strategy papers; secured extensive media coverage and achieved high engagement.

Creative Copywriter (Redundancy) at Jiffy

March 1, 2022 - June 1, 2022

Wrote digital and print marketing ads (push notifications, in-app Stories, emails, social, landing pages, packaging, flyers, outdoor media); crafted UX copy for loyalty and stock-management systems; developed product tag-lines and updated brand guidelines; produced promotional copy for partner brands.

Marketing Executive at Fresh

July 1, 2019 - March 1, 2022

Created copy and managed bespoke marketing campaigns for 26 properties across display, Spotify Ads, social, print, outdoor, landing pages and emails. Led charity campaigns, doubling funds and achieving record-breaking results; authored award submissions for Property Week Student Accommodation Awards 2021; developed tag-lines for campaigns.

Freelance Copywriter at ACTVE

May 1, 2020 - June 1, 2020

Pitched and created blog content on fitness and nutrition; sourced relevant video content and imagery; wrote copy for marketing material.

Marketing Executive at CREATE Fertility

July 1, 2017 - July 1, 2019

Translated complex medical information into clear, consumer-friendly patient guides; created event marketing materials for The Fertility Show (2017 & 2018); wrote blog content on fertility innovations and conducted patient interviews for testimonials.

Marketing Assistant and Copywriting Internship at Blu Digital Recruitment

January 1, 2017 - April 1, 2017

Pitched and presented ideas to increase website and social traffic; produced social and blog content.