Lucy Maxwell

Design Manager & Attendance Officer (Contract Role) at Broadwood Area School

Coordinated and managed school design and improvement projects across learning and operational spaces; oversaw contractors and external suppliers, ensuring timelines, scope, and quality standards were met; produced professional renders for design projects and artworks; led the completion of a full school colour scheme, including design, production, and placement of artworks and window decals across the school. Managed Attendance Officer responsibilities, including monitoring and maintaining accurate student attendance records; liaised with families, staff, and leadership regarding attendance requirements and processes; supported compliance with attendance policies and reporting requirements; maintained accurate documentation and clear communication between all stakeholders. Demonstrated strong organizational, time management, and communication skills in a fast-paced environment.

Founder + Creative Director at Josephine the Label

Lead full end-to-end design of ranges from initial concept, sketching and print design through to final production garments. Create mood boards, colour stories and design reference boards in line with the brand DNA. Develop exclusive custom prints and fabrications using Adobe Suite; build mood and design references; develop form-y ranges through sketching, research, colour and trim + fabric selection, and print selection. Source fabrics and trims with a focus on quality, longevity and sustainability. Oversee offshore garment manufacturing, ensuring clear communication, quality control and adherence to critical paths. Build annual production and range timelines; manage garment fittings with technical specialists from initial sample to PP sample. Manage wholesale relationships including selling, account management, dispatch and ongoing stockist relationships; support budgeting, accounting and financial planning; collaborate with external team members to manage workflow and project delive

Senior Designer (All Categories) at Moochi

Research and forecast key trends; create mood and design reference boards. Design ranges in alignment with Moochi DNA, building entire range for categories; sketching, research, colour selection, trim and fabrics selection, and print selection. Source fabrics and trims prioritising sustainability. Manage garment fittings with technical specialists from initial sample to PP sample; attend sales meetings with buyers and management to understand best and worst sellers. Present ranges to Managing Director; maintain the brand’s critical path for design development. Attend and present at all category meetings; coordinate VM sign-offs, marketing handover, range reviews, styling sessions and sales meetings. Oversee offshore production and quality control; coordinate with suppliers and internal teams to ensure on-time delivery.

Senior Designer at Cotton On Group

Research, forecast and identify key global trends; create trend documents to present to management and wider team. Design ranges keeping Cotton On DNA in mind; entire range building for categories; sketching, research, colour selection, trim + fabrics selection, print selection. Utilise hand-sketching and Adobe Suite throughout design, conceptualisation and development stages. Source fabrics and trims prioritising sustainability and garment finishes; manage all garment fittings with technical specialists from initial sample to PP sample. Attend sales meetings with buyers and management to understand best and worst sellers; present ranges to Managing Director. Follow the Cotton On critical path; attend and present at all category meetings. VM sign-off and marketing handover; range reviews, styling sessions, and sales meetings.

Designer at Cotton On Group

Research, forecast and identify key global trends; create trend documents to present to management and wider team. Design into trends keeping the Cotton On DNA in mind; entire range building for categories; sketching, research, colour selection, trim + fabrics selection, print selection. Source fabrics and trims, prioritising sustainability. Source denim wash developments + trims; manage garment fittings with technical specialists from initial sample to PP sample. Attend sales meetings with buyers and management to understand best and worst sellers; present ranges to Managing Director; follow the Cotton On critical path; attend and present at all category meetings. VM sign-off, marketing handover and range reviews; styling sessions and sales meetings.

Founder + Creative Director at Josephine the Label (Women Swear Brand)

Founder and Creative Director leading the Women Swear Brand Josephine the Label. Responsible for end-to-end design and development of seasonal collections, from initial concept and mood boards to print design and production. Created mood boards, colour stories, and design reference boards to inform each collection. Developed exclusive custom prints and fabrics using Adobe Suite. Managed the full product lifecycle, including sampling, fittings, approvals, and bulk production. Oversaw offshore manufacturing, ensuring clear communication, quality control, and adherence to critical paths. Built annual production and range timelines and led garment fittings with manufacturers to achieve optimal fit and construction. Sourced fabrics and trims with a focus on quality and longevity; managed shipping, logistics, and delivery timelines; oversaw wholesale relationships and stockist accounts; supported business operations including budgeting, accounting, and financial planning. Maintained proficie

Mentoring + Managing a Director at Cotton On Group

Mentored and managed a director within Cotton On Group, supporting leadership development and cross-team collaboration to improve workflows, accountability, and timely project delivery.