Available to hire
I’m a digital communications and marketing specialist with a proven track record delivering cross‑channel campaigns for global brands across Korea and North America. I thrive in fast-paced, collaborative environments and enjoy turning complex ideas into clear, engaging stories that resonate with diverse audiences.
From social media management and content strategy to e‑commerce operations and website governance, I bring a hands-on approach to building brand presence. I love analytical storytelling—tracking metrics, refining strategies, and partnering with design, product, and engineering teams to deliver measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Korean
Advanced
Work Experience
Strategic Planning & Marketing Communications at Hanil-Fuji (Korea) Co., Ltd.
March 2, 2022 - October 2, 2022Supported new business development and strategic initiatives for a global trading and logistics company. Handled English communications with overseas partners and logistics companies. Created B2B marketing and project materials.
Ecommerce Specialist at Mackage Korea
October 2, 2022 - May 20, 2023Managed online operations including DTC Shopify orders, third-party channels, and customer communications for a global fashion brand in the Korean market. Maintained and updated Shopify product listings, ensuring accuracy with variations, visual consistency, and strong merchandising. Produced KPI-based daily and weekly sales reports for all online channels.
Digital Communications Specialist at IBS Center for Quantum Nanoscience
May 2, 2023 - December 2, 2025Oversee company-wide digital operations and productivity consisting of SaaS and digital tools for a scientific research institute, including Google Workspace, Dropbox, Smartsheet, Zoom, etc. Maintain and update institutional websites via WordPress, Wix, GoDaddy and server maintenance with Site Ground and Amazon Web Services. Lead all digital communications efforts for social platforms and outreach campaigns. Develop content supporting scientific storytelling, events, and institutional branding for both a worldwide audience and targeted Korean market. Track analytics across all digital platforms to refine strategy and measure engagement.
Social Media Coordinator (Freelance) at PETPAL Foods
September 1, 2021 - January 1, 2022Developed content strategies for Instagram and TikTok for a pet nutrition brand. Created visual and written content supporting brand growth. Managed influencer outreach while maintaining brand budget.
Image Retoucher at Hudson's Bay Company
September 1, 2020 - January 1, 2021Retouched 300+ product images per day for major online retailers following company guidelines with consistent deadlines.
Social Media Coordinator at Plant of Life
September 1, 2021 - January 1, 2022Managed and created daily content across multiple platforms (Instagram, TikTok, Twitter, Facebook, YouTube, LinkedIn) for a health and wellness brand. Created and launched campaign assets for events and promotions. Assisted with audience growth strategy including engagement and influencer outreach.
Ecommerce Specialist at Makа gag Korea
October 1, 2022 - May 1, 2023Managed online operations including DTC Shopify orders, third-party channels, and customer communications for a global fashion brand in the Korean market. Maintained and updated Shopify product listings, ensuring accuracy with variations, visual consistency, and strong merchandising. Produced KPI-based daily and weekly sales reports for all online channels.
Social Media Coordinator (Freelance) at PETP ALFOODS
September 1, 2021 - January 1, 2022Developed content strategies for Instagram and TikTok for a pet nutrition brand. Created visual and written content supporting brand growth. Managed influencer outreach while maintaining brand budget.
Content Creation & Marketing Assistant at Pixie Mood
April 1, 2018 - September 1, 2018Created content for seasonal campaigns and social media for a sustainable fashion brand. Conducted competitor analysis to strengthen marketing strategies.
Image Retoucher at Hudson's Bay Company
September 1, 2018 - April 1, 2020Retouched 300+ product images per day for major online retailers following company guidelines with consistent output and meeting tight production deadlines.
Shopify & Web Content Specialist at Small Space Plus
September 1, 2018 - April 1, 2020Handled Shopify product listings and website improvements for a home/furniture company, including visual direction, catalog accuracy across SKUs, pricing, keywords. Analyzed online product data and competitive landscape.
Education
Bachelor of Design at Ryerson University
September 1, 2013 - April 1, 2018Bachelor of Design at Toronto Metropolitan University (Ryerson)
September 1, 2013 - April 1, 2018Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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