Digital content and communications specialist with over 7 years of international experience across tech-driven organizations and creative brands. Skilled in multi-platform content strategy, website and social media operations, and end-to-end creative production for diverse audiences. Experienced in branding and growth, with a strong focus on data-informed storytelling, cross-functional collaboration, and managing performance across channels (Meta, YouTube, TikTok, Instagram). Comfortable bridging stakeholder needs and delivering consistent, persuasive visual communication.…

JAEHEE LEE

Digital content and communications specialist with over 7 years of international experience across tech-driven organizations and creative brands. Skilled in multi-platform content strategy, website and social media operations, and end-to-end creative production for diverse audiences. Experienced in branding and growth, with a strong focus on data-informed storytelling, cross-functional collaboration, and managing performance across channels (Meta, YouTube, TikTok, Instagram). Comfortable bridging stakeholder needs and delivering consistent, persuasive visual communication.…

Available to hire

Digital content and communications specialist with over 7 years of international experience across tech-driven organizations and creative brands. Skilled in multi-platform content strategy, website and social media operations, and end-to-end creative production for diverse audiences.

Experienced in branding and growth, with a strong focus on data-informed storytelling, cross-functional collaboration, and managing performance across channels (Meta, YouTube, TikTok, Instagram). Comfortable bridging stakeholder needs and delivering consistent, persuasive visual communication.

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Skills

Experience Level

Language

English
Fluent
Korean
Advanced

Work Experience

Creative Strategist at Mackage Korea
June 1, 2023 - Present
Led growth & operations for an e-commerce environment supporting a global luxury brand, including merchandising optimization and localized visual identity. Conducted performance analytics using weekly sales KPIs and platform metrics to surface trends and adjust inventory and marketing investment accordingly. Also supported creative and operational improvements across commerce systems and channel performance.
Digital Communications Specialist at IBS Center for Quantum Nanoscience
May 2, 2023 - December 2, 2025
Oversee company-wide digital operations and productivity consisting of SaaS and digital tools for a scientific research institute, including Google Workspace, Dropbox, Smartsheet, Zoom, etc. Maintain and update institutional websites via WordPress, Wix, GoDaddy and server maintenance with Site Ground and Amazon Web Services. Lead all digital communications efforts for social platforms and outreach campaigns. Develop content supporting scientific storytelling, events, and institutional branding for both a worldwide audience and targeted Korean market. Track analytics across all digital platforms to refine strategy and measure engagement.
Branding & Web / Digital Communications (Freelance roles) at Various (Blingboobsa Korea Digital Marketing; Foce model Korea; Matcha Haus Toronto; Freelance projects)
May 1, 2023 - December 31, 2025
Directed end-to-end social strategy and creative rebranding, including Instagram operations and Meta Ads campaign optimization. Developed content designs to support consistent brand expression. Led visual branding and corporate profile design work, including development of new WIX websites. Created cohesive digital and physical brand assets (menu designs, banners, posters, promotional materials) while maintaining brand consistency across touchpoints.
Ecommerce Specialist at Mackage Korea
October 2, 2022 - May 20, 2023
Managed online operations including DTC Shopify orders, third-party channels, and customer communications for a global fashion brand in the Korean market. Maintained and updated Shopify product listings, ensuring accuracy with variations, visual consistency, and strong merchandising. Produced KPI-based daily and weekly sales reports for all online channels.
Ecommerce Specialist at Freelance Creative Strategist (Mackage Korea)
October 1, 2022 - May 31, 2023
Managed Shopify and 3rd-party ecommerce channels for a global luxury brand, driving sales through high-conversion merchandising and localized visual identity. Analyzed weekly sales KPIs and platform metrics to identify emerging consumer trends, directly informing both inventory and marketing spend decisions. Supported ongoing optimization across ecommerce touchpoints to improve conversion and performance.
Ecommerce Specialist at Makа gag Korea
October 1, 2022 - May 1, 2023
Managed online operations including DTC Shopify orders, third-party channels, and customer communications for a global fashion brand in the Korean market. Maintained and updated Shopify product listings, ensuring accuracy with variations, visual consistency, and strong merchandising. Produced KPI-based daily and weekly sales reports for all online channels.
Strategic Planning & Marketing Communications at Hanil-Fuji (Korea) Co., Ltd.
March 2, 2022 - October 2, 2022
Supported new business development and strategic initiatives for a global trading and logistics company. Handled English communications with overseas partners and logistics companies. Created B2B marketing and project materials.
Social Media Coordinator (Freelance) at PETP ALFOODS
September 1, 2021 - January 1, 2022
Developed content strategies for Instagram and TikTok for a pet nutrition brand. Created visual and written content supporting brand growth. Managed influencer outreach while maintaining brand budget.
Social Media Coordinator at Plant of Life
September 1, 2021 - January 1, 2022
Managed and created daily content across multiple platforms (Instagram, TikTok, Twitter, Facebook, YouTube, LinkedIn) for a health and wellness brand. Created and launched campaign assets for events and promotions. Assisted with audience growth strategy including engagement and influencer outreach.
Social Media Coordinator (Freelance) at PETPAL Foods
September 1, 2021 - January 1, 2022
Developed content strategies for Instagram and TikTok for a pet nutrition brand. Created visual and written content supporting brand growth. Managed influencer outreach while maintaining brand budget.
Social Media Coordinator (Freelance) at PETPALS Foods
January 1, 2021 - January 31, 2022
Developed content strategy for Instagram and TikTok for a pet nutrition brand. Created visual and written content supporting brand growth while managing influencer outreach within brand budget constraints.
Social Media Coordinator (Freelance) at Plant of Life
January 1, 2021 - December 31, 2021
Managed and created daily content across multiple platforms (Instagram, TikTok, Twitter, Facebook, YouTube, LinkedIn) for a health and wellness brand. Created and launched campaign assets for events and promotions and supported audience growth strategy including engagement and influencer outreach.
Image Retoucher at Hudson's Bay Company
September 1, 2020 - January 1, 2021
Retouched 300+ product images per day for major online retailers following company guidelines with consistent deadlines.
Ecommerce Coordinator / Web & Product Listing Support at Small Space Plus
May 1, 2020 - January 31, 2021
Handled Shopify product listings and website improvements for a home/furniture company, including visual direction and catalog accuracy across SKUs, pricing, and keywords. Analyzed online product data and the competitive landscape to support ecommerce optimization.
Image Retoucher at Hudson’s Bay Company
September 1, 2018 - April 30, 2020
Retouched 300+ product images per day for major online retailers while following company guidelines for consistency and meeting tight production deadlines.
Shopify & Web Content Specialist at Small Space Plus
September 1, 2018 - April 1, 2020
Handled Shopify product listings and website improvements for a home/furniture company, including visual direction, catalog accuracy across SKUs, pricing, keywords. Analyzed online product data and competitive landscape.
Image Retoucher at Hudson's Bay Company
September 1, 2018 - April 1, 2020
Retouched 300+ product images per day for major online retailers following company guidelines with consistent output and meeting tight production deadlines.
Content Creation & Marketing Assistant at Pixie Mood
April 1, 2018 - September 1, 2018
Created content for seasonal campaigns and social media for a sustainable fashion brand. Conducted competitor analysis to strengthen marketing strategies.

Education

Bachelor of Design at Ryerson University
September 1, 2013 - April 1, 2018
Bachelor of Design at Toronto Metropolitan University (Ryerson)
September 1, 2013 - April 1, 2018
Bachelor of Design — Fashion Communication at Ryerson (Toronto Metropolitan University)
September 1, 2013 - April 30, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services, Computers & Electronics, Healthcare, Life Sciences, Transportation & Logistics

Skills

Experience Level