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I'm an established Creative Designer and Art Director with 15+ years of experience, recognised for delivering work of the highest quality and pushing creative boundaries. I specialise in conceptualising and executing fully integrated 360° campaigns from initial insight to final delivery, combining strong brand development with a deep understanding of multi-level marketing. I increasingly integrate AI as part of my creative process for ideation, visual exploration, and production where needed, enabling me to produce innovative, on-brief solutions that stand out. I have extensive experience leading multi-channel campaigns from concept through to execution, overseeing end-to-end delivery and acting as brand guardian across outputs. I collaborate with senior stakeholders on major projects and ensure a clear, cohesive narrative across all assets.…I'm an established Creative Designer and Art Director with 15+ years of experience, recognised for delivering work of the highest quality and pushing creative boundaries. I specialise in conceptualising and executing fully integrated 360° campaigns from initial insight to final delivery, combining strong brand development with a deep understanding of multi-level marketing. I increasingly integrate AI as part of my creative process for ideation, visual exploration, and production where needed, enabling me to produce innovative, on-brief solutions that stand out. I have extensive experience leading multi-channel campaigns from concept through to execution, overseeing end-to-end delivery and acting as brand guardian across outputs. I collaborate with senior stakeholders on major projects and ensure a clear, cohesive narrative across all assets.

Anna Hartley

Art Director, Graphic Designer, Designer, +2

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I'm an established Creative Designer and Art Director with 15+ years of experience, recognised for delivering work of the highest quality and pushing creative boundaries. I specialise in conceptualising and executing fully integrated 360° campaigns from initial insight to final delivery, combining strong brand development with a deep understanding of multi-level marketing. I increasingly integrate AI as part of my creative process for ideation, visual exploration, and production where needed, enabling me to produce innovative, on-brief solutions that stand out. I have extensive experience leading multi-channel campaigns from concept through to execution, overseeing end-to-end delivery and acting as brand guardian across outputs. I collaborate with senior stakeholders on major projects and ensure a clear, cohesive narrative across all assets.…I'm an established Creative Designer and Art Director with 15+ years of experience, recognised for delivering work of the highest quality and pushing creative boundaries. I specialise in conceptualising and executing fully integrated 360° campaigns from initial insight to final delivery, combining strong brand development with a deep understanding of multi-level marketing. I increasingly integrate AI as part of my creative process for ideation, visual exploration, and production where needed, enabling me to produce innovative, on-brief solutions that stand out. I have extensive experience leading multi-channel campaigns from concept through to execution, overseeing end-to-end delivery and acting as brand guardian across outputs. I collaborate with senior stakeholders on major projects and ensure a clear, cohesive narrative across all assets.

Available to hire

I’m an established Creative Designer and Art Director with 15+ years of experience, recognised for delivering work of the highest quality and pushing creative boundaries. I specialise in conceptualising and executing fully integrated 360° campaigns from initial insight to final delivery, combining strong brand development with a deep understanding of multi-level marketing.

I increasingly integrate AI as part of my creative process for ideation, visual exploration, and production where needed, enabling me to produce innovative, on-brief solutions that stand out. I have extensive experience leading multi-channel campaigns from concept through to execution, overseeing end-to-end delivery and acting as brand guardian across outputs. I collaborate with senior stakeholders on major projects and ensure a clear, cohesive narrative across all assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Creative Lead at Freelance

January 1, 2025 - Present

Freelance Creative Lead - Art Director and Graphic Designer delivering concept to delivery across multiple channels, ensuring brand guidelines are met, presenting approaches to clients, and managing end-to-end creative processes with Designers and Artworkers. Integrated AI mockups and concepts where beneficial and led shoots and final assets to a high standard.

Creative Lead | Senior Creative at THG Ingenuity/THG Studios

January 1, 2019 - January 1, 2025

Oversee design projects from concept through delivery across digital marketing, print, packaging and video. Conceptualise and Art Direct shoots, integrating AI concepts where necessary, and present creative approaches to clients and senior management. Manage end-to-end creative processes across Designers and Artworkers. Led onboarding of new brand acquisitions and site content migration to the Ingenuity platform. Completed projects for THG brands and partners including LOOKFANTASTIC, Clinique, Estée Lauder and Kiehl’s; developed 360 marketing campaigns and maintained brand guidelines.

Senior Graphic Designer | Graphic Designer at Fragrance Direct

January 1, 2012 - January 1, 2019

Maintained site appearance and produced on-site banners and digital marketing assets. Conceptualised and Art Directed campaigns from start to finish, presenting 360 campaigns to senior stakeholders. Managed a wider team of Junior Designers, ensured brand guideline compliance, collaborated with UX for site mockups and AB tests, and supported site optimization.

Graphic Designer at Flannels Fashion

January 1, 2011 - January 1, 2012

Collaborated with the marketing team to create creative work across email, on-site, flyers, billboards and press advertising, delivering campaigns that supported brand messaging and commercial goals.