I’m Ayushi Pandey, a results-driven SEO and AI-powered digital marketing specialist with 7+ years of agency experience driving organic growth across competitive and regulated industries. I have worked with clients of various sizes, industries, and growth stages. My expertise lies in developing and executing SEO strategies optimized for modern search, AI-powered discovery, and GEO (Generative Engine Optimization) to drive organic growth, improve search visibility, and generate high-quality inbound leads. I enjoy solving complex SEO challenges, adapting to evolving search and AI trends, and continuously learning to stay ahead in a rapidly changing search landscape.\n\nI am passionate about helping brands grow online by blending advanced SEO with AI-driven insights, collaborating with cross-functional teams, and delivering measurable results.

Ayushi Pandey

I’m Ayushi Pandey, a results-driven SEO and AI-powered digital marketing specialist with 7+ years of agency experience driving organic growth across competitive and regulated industries. I have worked with clients of various sizes, industries, and growth stages. My expertise lies in developing and executing SEO strategies optimized for modern search, AI-powered discovery, and GEO (Generative Engine Optimization) to drive organic growth, improve search visibility, and generate high-quality inbound leads. I enjoy solving complex SEO challenges, adapting to evolving search and AI trends, and continuously learning to stay ahead in a rapidly changing search landscape.\n\nI am passionate about helping brands grow online by blending advanced SEO with AI-driven insights, collaborating with cross-functional teams, and delivering measurable results.

Available to hire

I’m Ayushi Pandey, a results-driven SEO and AI-powered digital marketing specialist with 7+ years of agency experience driving organic growth across competitive and regulated industries. I have worked with clients of various sizes, industries, and growth stages. My expertise lies in developing and executing SEO strategies optimized for modern search, AI-powered discovery, and GEO (Generative Engine Optimization) to drive organic growth, improve search visibility, and generate high-quality inbound leads. I enjoy solving complex SEO challenges, adapting to evolving search and AI trends, and continuously learning to stay ahead in a rapidly changing search landscape.\n\nI am passionate about helping brands grow online by blending advanced SEO with AI-driven insights, collaborating with cross-functional teams, and delivering measurable results.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Sun IP
March 1, 2025 - Present
Owned and executed SEO strategy for US & UK markets, improving organic visibility and inbound lead flow across IP and legal services. Led end-to-end website build, aligned architecture and internal linking with modern search and AI-powered discovery. Enabled AI search visibility with 20-25% of new service pages surfacing in AI-generated answers and LLM-powered search tools within 2 months. Implemented Google Tag Manager, GA4, and conversion tracking. Planned LinkedIn Ads campaigns to improve lead quality and reduce CPL by 15-20%. Built topical authority through SEO-led content structuring, increasing organic traffic by 35-50% and organic sessions by 20-25%. Led site speed improvements, enhancing Core Web Vitals and reducing load times by 30%. Leveraged SEO and AI platforms including GA, GSC, GTM, SEMrush, Screaming Frog, ZoomInfo, Ubersuggest, and AI tools like SurferSEO, Frase, ChatGPT. Collaborated with Sales and Marketing on a holiday campaign generating 30+ high-quality leads in a
Digital Marketing Specialist at 24-7 Healthcare
November 1, 2024 - January 31, 2025
Developed niche discovery documents, conducted regular keyword research with Semrush and Google Keyword Planner, achieving first-page rankings for over 60% of target keywords within three months. Executed technical SEO audits resolving crawlability, broken links, canonical and hreflang issues using Screaming Frog, Semrush, Ahrefs, and Google Search Console. Applied AI tools (Jasper, ChatGPT, SEO Clarity, SurferSEO) to streamline tasks. Revamped content and SEO strategies across on-page, off-page, and technical SEO, achieving top-10 keywords on Google’s first page, 20% traffic growth, 40% increase in website clicks, and 50% growth in domain authority. Monitored performance with Google Search Console and GA4, resolving 200+ technical issues. Managed pages on WordPress, HubSpot, and Shopify.
Digital Marketing Manager at 10X Digitals Pvt. Ltd
March 1, 2022 - July 1, 2024
Led diverse client engagements (Lexus Oman, Saud Bahwan Oman, Niko Partners, Holiday Inn, BMW Australia, Parinita Sarees, Sariska, Legalsight, etc.). Tracked SEO performance via technical, on-page, and off-page audits; designed targeted link-building campaigns; optimized content and internal linking to boost traffic. Managed 20+ SEO clients and led a team of 10; trained interns and juniors through 50+ sessions. Proficient with Screaming Frog, Semrush, Ahrefs, Keyword Planner, Moz, HubSpot, Zapier, Surfer, and related tools.
Digital Marketing Executive at 10X Digitals Pvt. Ltd
September 1, 2020 - February 1, 2022
Local SEO optimization and visibility enhancement through Google My Business listings, resulting in a 40% lift in client visibility. Created and implemented on-page and off-page SEO strategies for 10 websites to improve visibility, brand authority, traffic, and rankings. Specialized in e-commerce and website optimization on Shopify and WordPress, configuring hundreds of product listings and improving site UX.
Marketing Associate at STS R Home Services Pvt. Ltd
February 1, 2019 - September 1, 2020
Developed social media campaigns with a detailed content calendar and market research. Managed influencer collaborations on Instagram, Facebook, TikTok, and LinkedIn. Integrated campaign development with SEO insights for small-scale campaigns while enhancing overall SEO efforts.

Education

Diploma in Digital Marketing Program at Indian Institute of Technology - Delhi (IIT Delhi)
April 1, 2021 - September 1, 2021
Certification in Digital Marketing at Delhi Institute of Digital Marketing
March 1, 2020 - March 1, 2021
Bachelor of Business Administration at Acropolis Institute of Management and Research
February 1, 2017 - February 1, 2020
Diploma in Digital Marketing Program at Indian Institute of Technology Delhi (IIT Delhi)
April 1, 2021 - September 1, 2021
Certification in Digital Marketing at Delhi Institute of Digital Marketing
March 1, 2020 - March 1, 2021
Bachelor of Business Administration at Acropolis Institute of Management and Research
February 1, 2017 - February 1, 2020

Qualifications

Digital Marketing Certification Program
April 1, 2021 - September 1, 2021
Google Analytics Certified
January 11, 2030 - February 2, 2026
Google Digital Unlocked
January 11, 2030 - February 2, 2026
HubSpot Certification (SEO Marketing, Email Marketing, Inbound Marketing)
January 11, 2030 - February 2, 2026
Google Analytics Certified
January 11, 2030 - February 11, 2026
Google Digital Unlocked
January 11, 2030 - February 11, 2026
HubSpot Certification (SEO Marketing, Email Marketing, Inbound Marketing)
January 11, 2030 - February 11, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Healthcare, Travel & Hospitality, Retail