Available to hire
I am a senior design and innovation leader with over 25 years of experience guiding R&D, product design, and strategic initiatives for global and luxury brands. I have built and managed cross-functional teams, launched new design systems, and driven sustainable product development across Europe, the US, and Asia. My work blends hands-on craft with business strategy, delivering value through design language, UX, and industrial design in automotive, energy, media, and consumer brands.
Skills
Experience Level
Expert
Language
English
Fluent
German
Fluent
Italian
Intermediate
Swedish
Fluent
Norwegian
Fluent
Work Experience
CEO and founder at Strayer Watches
January 1, 2019 - December 31, 2024Founder and CEO of a Swiss-made premium watch brand; established production and supply chains in Switzerland, France, and Sweden; led funding rounds (~5 M SEK), legal agreements, agent networks, and press relations; launched limited editions for Warner Bros / DC Comics and organized high-profile events in London, New York, and Sweden.
Consultant Project Lead / R&D Senior Advisor at Tesla Motors USA; Lucid Automotive USA; Industriverktyg AB
January 1, 2019 - December 31, 2023Sr advisor on R&D and production, leading design and innovation programs for multiple high-profile automotive clients; contributed to product development strategies and cross-company collaboration.
Global Head of Design, UX and Ergonomics at Atlas Copco Industrial Technique
January 1, 2012 - December 31, 2019Developed and governed the design language for Atlas Copco products and UX software globally; led a team of 20+ designers and experts; chaired R&D management and contributed to strategic planning across Europe, USA, and Asia; launched products awarded with multiple Red Dot design awards.
Manager Industrial Design and Human Factors at Atlas Copco Industrial Technique
January 1, 2012 - December 31, 2013Built the industrial design and human factors team; developed new design guidelines and ergonomics lab investments; led global development with international units.
Design Center Team Lead, Roctec Mining at Atlas Copco Industrial Design Center
January 1, 2011 - December 31, 2012Led designers in Roctec mining and paving equipment; coordinated closely with production and rebranding efforts (Dynapac to Atlas Copco).
Freelance Designer at Stray Design
January 1, 2003 - December 31, 2011Freelance design work for international clients including Atlas Copco, Thule, and others; produced concepts and design solutions across multiple disciplines.
Freelance Designer at Thule AB
January 1, 2003 - December 31, 2009Conceptual design work for car racks, bicycle carriers, and accessories; developed around 60 concepts for Thule and automotive brands (Land Rover, BMW, Renault, Mercedes, Subaru).
Creative Director at Ord&Råd AB
January 1, 2005 - December 31, 2007Retail concept development, fairs, and shop-in-shop fittings for clients including Callaway Golf, Nike, Trelleborg.
Designer at ELBE AB
January 1, 2000 - December 31, 2005Shop fittings and store design for Coca-Cola Nordic, Bang & Olufsen, Procter & Gamble, Fiskars OY, Van den Bergh Foods.
Education
B.Sc. Innovation and Industrial Design at University of Karlstad
January 1, 1996 - December 31, 1999Entrepreneurship at KAU Entrepreneurship IHH, Jönköping University
January 11, 2030 - February 2, 2026Organisation & Leadership at IHH Jönköping University
January 11, 2030 - February 2, 2026Qualifications
Industry Experience
Media & Entertainment, Manufacturing, Energy & Utilities, Consumer Goods, Professional Services
Skills
Experience Level
Expert
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