Riley Aucoin

Managed day-to-day social media scheduling and community engagement across multiple client accounts; created visual content including carousels and short-form captions; reposted TikTok content to maximize reach; pulled analytics and reported weekly performance insights to guide strategy; collaborated with the team to maintain calendars and ensure campaign alignment.

Coordinated marketing and sales activities; maintained calendars to align campaigns; produced monthly analytics reports; coordinated digital initiatives including website updates, paid ads, and optimization of online features; planned and supported field marketing events, tradeshow activations, and in-store activations while upholding brand standards.

Developed and executed social media strategy to increase web traffic and brand awareness; conducted competitor performance analysis to inform strategy; increased engagement through targeted, analytics-backed content initiatives; oversaw social media campaigns across Instagram, Facebook, TikTok, and LinkedIn; produced monthly analytics reports and tracked influencer partnerships; coordinated digital initiatives including website updates, paid ads, and optimization of online features.