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I am Laura Carruyo Rincon, a Senior Graphic Designer and Art Director with 13+ years of experience crafting strategic, visually distinctive brand systems across digital, print, and experiential environments. I love leading creative teams, defining visual standards, and translating brand strategy into cohesive, high-impact campaigns that drive engagement and business results.…

Laura Carruyo Rincón

Art Director, Graphic Designer, Creative Director, +3

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I am Laura Carruyo Rincon, a Senior Graphic Designer and Art Director with 13+ years of experience crafting strategic, visually distinctive brand systems across digital, print, and experiential environments. I love leading creative teams, defining visual standards, and translating brand strategy into cohesive, high-impact campaigns that drive engagement and business results.…

Available to hire

I am Laura Carruyo Rincon, a Senior Graphic Designer and Art Director with 13+ years of experience crafting strategic, visually distinctive brand systems across digital, print, and experiential environments.

I love leading creative teams, defining visual standards, and translating brand strategy into cohesive, high-impact campaigns that drive engagement and business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Art Director Intern at VOKODE

February 1, 2025 - July 1, 2025

Strategy development for social media and digital communication. Design of visual materials for social media and web. Creation of newsletters and digital assets aligned with campaign strategy. Monitoring of KPIs (engagement, reach, conversions) to optimize content performance.

Graphic Designer at Blanquerna Ramon Llull

October 1, 2024 - July 1, 2025

Design of academic and institutional communication materials. Support in creative and visual strategy for events and projects. Development of graphic assets for internal and external campaigns. Practical training in visual communication within an academic context.

Senior Graphic Designer and Creative at JUMP PR/Marketing

June 1, 2019 - August 1, 2024

Creative direction for advertising campaigns and events. Development of digital marketing campaigns for social media, email marketing and digital catalogs. Strategic planning for brand positioning across digital platforms. KPI-driven recommendations for improving brand visibility and performance. Brand analysis and consultancy integrating insights from digital performance. Brand book design and implementation across digital ecosystems.

Senior Graphic Designer at Simón Bolívar University, Communications Department

August 1, 2016 - August 1, 2024

Coordinate the Graphic Design area and supervise visual production for digital and offline channels. Conceptualize, design, and execute brand positioning and annual academic promotion campaigns through integrated 360° strategies across digital and offline channels (web, social media, print, and events). Art direction for IRAKA magazine and development of associated digital content. Support in digital strategy for institutional communication: content planning, message optimization, and alignment across platforms. Monitoring of communication KPIs (engagement, reach, click-through, participation metrics) to optimize message clarity and performance.

Graphic Designer at Artilleria Creative Studio

June 1, 2012 - September 1, 2013

Design of digital pieces for social media. Creation of brand books.

Graphic Designer Intern at 141 Strategia Agency

June 1, 2011 - December 1, 2011

Support in the design of advertising materials. Design of visual assets for client campaigns.

Art Direction at VOKODE (Master Collaboration)

February 1, 2025 - July 1, 2025

Contributed to the development of creative strategies for digital campaigns across social media, web, and CRM. Art directed and designed visual systems aligned with performance goals, optimizing engagement and conversion metrics. Collaborated with strategy and account teams to translate KPIs into effective visual solutions.

Graphic Designer at Blanquerna Ramon Llull University

October 1, 2024 - July 1, 2025

Designed institutional communication materials for digital and print platforms. Supported visual strategy for academic programs and recruitment campaigns. Ensured brand consistency across internal and external touchpoints.

Senior Graphic Designer & Creative at JUMP Agency (Freelance)

June 1, 2019 - August 1, 2024

Led creative development for brand launches, advertising campaigns, and experiential activations. Designed and implemented comprehensive visual identity systems for local and international clients. Developed performance-driven digital campaigns aligned with marketing objectives. Created brand guidelines and scalable visual frameworks ensuring long-term brand consistency.

Head of Graphic Design at Simón Bolívar University

August 1, 2016 - August 1, 2024

Directed the Graphic Design Department, leading a multidisciplinary team and overseeing all institutional visual communication. Defined art direction and visual standards across digital, print, and experiential platforms. Conceptualized and executed 360° campaigns for academic positioning and student recruitment. Art directed IRAKA Magazine (editorial and digital), strengthening brand perception and audience engagement. Implemented KPI-informed communication strategies to improve brand coherence and campaign effectiveness.

Graphic Designer at Artillería Creative Studio

June 1, 2012 - September 1, 2013

Created digital assets for social media and client communications. Developed brand books and visual identity systems.

Art Direction at VOKODE

February 1, 2025 - July 1, 2025

Art direction and creative strategy development for digital campaigns across social media, web, and CRM; designed visual systems aligned with performance goals to improve engagement and conversion; collaborated with strategy and account teams to translate KPIs into effective visual solutions.

Senior Graphic Designer & Creative at JUMP Agency

June 1, 2019 - August 1, 2024

Led creative development for brand launches, advertising campaigns, and experiential activations; designed and implemented comprehensive visual identity systems for local and international clients; developed performance-driven digital campaigns; created brand guidelines and scalable visual frameworks ensuring long-term brand consistency.

Art Director at VOKODE (Master Collaboration)

February 1, 2025 - July 1, 2025

Contributed to developing creative strategies for digital campaigns across social media, web, and CRM; art directed and designed visual systems aligned with performance goals to optimize engagement and conversions; collaborated with strategy and account teams to translate KPIs into effective visual solutions.