I'm a creative, strategic, and results-driven Marketing Consultant with 18+ years’ experience helping brands—from startups and scale-ups to household names—tell their stories, grow their audiences, and achieve measurable commercial success. My career spans multiple industries including retail, hospitality, energy, EV, packaging, and sportswear. What unites them all is my ability to translate complex ideas into clear, persuasive strategies and communications that resonate with the right people. I thrive when collaborating with ambitious businesses that want to grow, whether with boards, agencies, or founders. My style is approachable and collaborative, but driven by a belief that marketing should be measurable, elegant, and impactful. I blend creative storytelling with strategic discipline to shape brand positioning, launch products, and drive growth.

Lauren Woodward

I'm a creative, strategic, and results-driven Marketing Consultant with 18+ years’ experience helping brands—from startups and scale-ups to household names—tell their stories, grow their audiences, and achieve measurable commercial success. My career spans multiple industries including retail, hospitality, energy, EV, packaging, and sportswear. What unites them all is my ability to translate complex ideas into clear, persuasive strategies and communications that resonate with the right people. I thrive when collaborating with ambitious businesses that want to grow, whether with boards, agencies, or founders. My style is approachable and collaborative, but driven by a belief that marketing should be measurable, elegant, and impactful. I blend creative storytelling with strategic discipline to shape brand positioning, launch products, and drive growth.

Available to hire

I’m a creative, strategic, and results-driven Marketing Consultant with 18+ years’ experience helping brands—from startups and scale-ups to household names—tell their stories, grow their audiences, and achieve measurable commercial success. My career spans multiple industries including retail, hospitality, energy, EV, packaging, and sportswear. What unites them all is my ability to translate complex ideas into clear, persuasive strategies and communications that resonate with the right people.

I thrive when collaborating with ambitious businesses that want to grow, whether with boards, agencies, or founders. My style is approachable and collaborative, but driven by a belief that marketing should be measurable, elegant, and impactful. I blend creative storytelling with strategic discipline to shape brand positioning, launch products, and drive growth.

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Language

English
Fluent

Work Experience

Marketing Consultant at Independent / Freelance / Contract
November 1, 2024 - Present
Led the marketing function and helped design a commercial strategy for a new EV charging brand within FTSE Thorpe Group, building its identity and presence across the UK and Europe. Delivered national go-to-market plans, multi-channel campaigns, and partner activations; developed customer portal and marketing assets; drove growth ahead of a major expo.
Head of Marketing at Ratio EV Charging
March 1, 2023 - March 1, 2024
Led marketing strategy and brand identity for the EV charging business; created a new website, social channels, and collateral; built an integrated marketing program; drove awareness and lead generation.
Marketing Manager at GPI LLC
December 1, 2008 - July 1, 2013
Led marketing strategy and operations for Wolseley’s £450M plumbing category and national showroom proposition; drove expansion, brand transformation, and commercial growth across 480 branches and 38 showrooms. Developed brand identity, new website, social channels, and collateral; delivered multi-channel campaigns to support sales.
Marketing & Communications Manager at Compass Group
July 1, 2013 - August 1, 2014
Led marketing for Compass Group’s IT division within this FTSE 100 business (60,000 employees); launched a new social media platform; delivered a brand refresh for IT services and coordinated multi-channel campaigns and procurement/e-commerce initiatives.
Marketing Manager at BDR Voice & Data Solutions Ltd
October 1, 2014 - February 1, 2016
Developed marketing strategy and campaigns for an IT solutions provider; improved lead generation, brand presence, and market visibility across multiple channels.

Education

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Qualifications

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Industry Experience

Retail, Energy & Utilities, Manufacturing, Media & Entertainment, Professional Services, Travel & Hospitality, Wholesale & Distribution, Software & Internet