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I’m a European leader in product management, analytics, and channel management with 24+ years of experience driving growth, strategic planning, and hands-on team leadership across cross-functional teams and vendor ecosystems. I excel at turning data into actionable strategy, building scalable service offerings, and guiding go-to-market initiatives that boost revenue and customer satisfaction. My approach is collaborative and coaching-focused, and I enjoy mentoring teams to unlock their full potential while delivering measurable business impact. Throughout my career with Arrow ECS, Unitech, Techmar, and ScanSource Europe, I’ve built strong partner networks, launched new products, and created data-driven insights that accelerated customer acquisition and sales. I thrive on shaping strategy, leading diverse teams, and turning complex challenges into practical solutions that align with business goals.…I’m a European leader in product management, analytics, and channel management with 24+ years of experience driving growth, strategic planning, and hands-on team leadership across cross-functional teams and vendor ecosystems. I excel at turning data into actionable strategy, building scalable service offerings, and guiding go-to-market initiatives that boost revenue and customer satisfaction. My approach is collaborative and coaching-focused, and I enjoy mentoring teams to unlock their full potential while delivering measurable business impact. Throughout my career with Arrow ECS, Unitech, Techmar, and ScanSource Europe, I’ve built strong partner networks, launched new products, and created data-driven insights that accelerated customer acquisition and sales. I thrive on shaping strategy, leading diverse teams, and turning complex challenges into practical solutions that align with business goals.

David Cutsforth

Product Designer, Brand Designer, Marketing Strategist, +2

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I’m a European leader in product management, analytics, and channel management with 24+ years of experience driving growth, strategic planning, and hands-on team leadership across cross-functional teams and vendor ecosystems. I excel at turning data into actionable strategy, building scalable service offerings, and guiding go-to-market initiatives that boost revenue and customer satisfaction. My approach is collaborative and coaching-focused, and I enjoy mentoring teams to unlock their full potential while delivering measurable business impact. Throughout my career with Arrow ECS, Unitech, Techmar, and ScanSource Europe, I’ve built strong partner networks, launched new products, and created data-driven insights that accelerated customer acquisition and sales. I thrive on shaping strategy, leading diverse teams, and turning complex challenges into practical solutions that align with business goals.…I’m a European leader in product management, analytics, and channel management with 24+ years of experience driving growth, strategic planning, and hands-on team leadership across cross-functional teams and vendor ecosystems. I excel at turning data into actionable strategy, building scalable service offerings, and guiding go-to-market initiatives that boost revenue and customer satisfaction. My approach is collaborative and coaching-focused, and I enjoy mentoring teams to unlock their full potential while delivering measurable business impact. Throughout my career with Arrow ECS, Unitech, Techmar, and ScanSource Europe, I’ve built strong partner networks, launched new products, and created data-driven insights that accelerated customer acquisition and sales. I thrive on shaping strategy, leading diverse teams, and turning complex challenges into practical solutions that align with business goals.

Available to hire

I’m a European leader in product management, analytics, and channel management with 24+ years of experience driving growth, strategic planning, and hands-on team leadership across cross-functional teams and vendor ecosystems. I excel at turning data into actionable strategy, building scalable service offerings, and guiding go-to-market initiatives that boost revenue and customer satisfaction. My approach is collaborative and coaching-focused, and I enjoy mentoring teams to unlock their full potential while delivering measurable business impact.

Throughout my career with Arrow ECS, Unitech, Techmar, and ScanSource Europe, I’ve built strong partner networks, launched new products, and created data-driven insights that accelerated customer acquisition and sales. I thrive on shaping strategy, leading diverse teams, and turning complex challenges into practical solutions that align with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

EMEA Support Service Product Manager at Arrow ECS Europe

May 1, 2021 - March 31, 2024

Track and analyze the service portfolio’s performance and profitability; develop and manage the services line card; lead a small team of data analysts to support business development with relevant data; create compelling business cases for new services; manage documentation libraries and produce self-study materials; support Sales and Operations during QBRs; provide product education to stakeholders; collaborate with cross-functional teams to source new services and vendor contracts; oversee terms and conditions for the services; engaged with vendors such as NetApp, Fortinet, Microsoft, Check Point, F5 Networks, Palo Alto, Nutanix, Broadcom, Huawei, and xFusion.

European Channel Manager / Marketing Manager at Unitech Europe

September 1, 2019 - December 31, 2020

Drove incremental business through the EMEA reseller channel and distributors; launched new Unitech products (NPIs) into the channel; collaborated with key partners to drive, train and inspire actions to grow revenue; served as escalation point for Europe; ensured balanced distributor and partner stocking; analyzed market developments and prepared forecasts and strategies; coordinated marketing activities with Sales, Marketing and local resellers/distributors; managed the marketing department and led European branding, advertising, programs and country-specific campaigns; organized and promoted the Unitech brand at industry events.

EMEA Product Manager / Team Leader at ScanSource Europe

July 1, 2008 - May 31, 2019

Managed a team of product managers working with manufacturers of AIDC products; monitored KPIs across business units (gross profit, stock turns, ROI, sales revenue, margin, etc.); maintained responsive relationships with sales organizations and manufacturers; led HR activities including coaching and career development; achieved notable growth including Honeywell AIDC from 1M per quarter to 28M per quarter over eight years; created the HDVA group (High Development Vendor Accounts) to focus on key brands across Europe, growing from 4.2M to 7.8M in 3 years; built internal trainings for product managers.

Business Development Manager / Team Leader at Techmar Europe

July 1, 1998 - May 31, 2008

Created and executed business and marketing plans for major clients; managed teams of Business Development Managers (ranging from 5 to 35 people); produced extensive reports (BI, Excel, Access); won tenders and grew existing client relationships across Europe; delivered ROI from lead generation to sales; coached and trained teams; built an internal talent pipeline and leveraged CRM to improve sales processes.