Rajini Coore

Managed digital advertising for a portfolio of 25-30 B2B clients across various industries, with 75% of the portfolio consisting of legacy accounts. Provided support to clients in creating and optimizing their digital advertising strategy to encourage higher renewal spend. Optimized campaigns to meet KPIs and client goals. Wrote ad copy and coordinated ad design with a team of freelance designers. Participated in screening processes for new hires, trained new hires, supervised onboarding, reviewed work to ensure adherence to company standards, and provided constructive feedback to improve output and foster growth. Worked with upper management to establish reasonable KPIs and an assessment system for the probation period of new hires, resulting in a 100% retention rate for new hires after implementation.

Created biweekly newsletters to support Laurier International’s Safe Travel, Arrival and Quarantine (STAQ) program; drafted email blasts and marketing materials to advertise program improvements; helped optimize the website for enhanced user experience; created a communications plan for the program's relaunch; planned and executed virtual events for existing quarantined students and incoming international students on Zoom; offered insider perspective as an international student to help upper management take action to improve the program.

Established and grew a small jewelry business with significant organic growth via social media; achieved 36.6k organic monthly Pinterest impressions through keyword research; improved photography and graphic design for Instagram, increasing follower growth to ~20 per week; utilized Shopify to set up an e-commerce store and integrated catalog with Facebook for sponsored posts.