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I am Helen Prokos, a creative leader who translates business goals into bold, strategic ideas and award-winning work. I excel at seeing the big picture, shaping strategic approaches, and guiding cross-functional teams to deliver concepts that resonate with consumers and customers alike. My career spans omni-channel branding, product launches, digital and CRM initiatives, experiential campaigns, and multi-market campaigns for global brands. I thrive on turning data and insight into compelling stories across websites, social channels, and live experiences, while always keeping the customer at the center of the creative process.…I am Helen Prokos, a creative leader who translates business goals into bold, strategic ideas and award-winning work. I excel at seeing the big picture, shaping strategic approaches, and guiding cross-functional teams to deliver concepts that resonate with consumers and customers alike. My career spans omni-channel branding, product launches, digital and CRM initiatives, experiential campaigns, and multi-market campaigns for global brands. I thrive on turning data and insight into compelling stories across websites, social channels, and live experiences, while always keeping the customer at the center of the creative process.

Helen Prokos

Creative Director, Writer, Brand Strategist, +5

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I am Helen Prokos, a creative leader who translates business goals into bold, strategic ideas and award-winning work. I excel at seeing the big picture, shaping strategic approaches, and guiding cross-functional teams to deliver concepts that resonate with consumers and customers alike. My career spans omni-channel branding, product launches, digital and CRM initiatives, experiential campaigns, and multi-market campaigns for global brands. I thrive on turning data and insight into compelling stories across websites, social channels, and live experiences, while always keeping the customer at the center of the creative process.…I am Helen Prokos, a creative leader who translates business goals into bold, strategic ideas and award-winning work. I excel at seeing the big picture, shaping strategic approaches, and guiding cross-functional teams to deliver concepts that resonate with consumers and customers alike. My career spans omni-channel branding, product launches, digital and CRM initiatives, experiential campaigns, and multi-market campaigns for global brands. I thrive on turning data and insight into compelling stories across websites, social channels, and live experiences, while always keeping the customer at the center of the creative process.

Available to hire

I am Helen Prokos, a creative leader who translates business goals into bold, strategic ideas and award-winning work. I excel at seeing the big picture, shaping strategic approaches, and guiding cross-functional teams to deliver concepts that resonate with consumers and customers alike.

My career spans omni-channel branding, product launches, digital and CRM initiatives, experiential campaigns, and multi-market campaigns for global brands. I thrive on turning data and insight into compelling stories across websites, social channels, and live experiences, while always keeping the customer at the center of the creative process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Freelance Creative Director at Helen Prokos Writes

January 1, 2023 - Present

Consults agencies and clients on creative marketing strategies, strategic planning, integrated campaigns, direct CRM, and relationship marketing; leads development of strategic directions and creative concepts.

Group Creative Director at Rapp/OmniCom

January 1, 2021 - December 31, 2023

Led creative strategy and campaigns for OmniCom network; oversaw multiple accounts across B2B/B2C; guided teams in branding, product launches and digital/CRM initiatives.

Freelance Creative Director at Helen Prokos Writes

January 1, 2015 - December 31, 2021

Freelance engagements across branding, strategy, and creative direction for clients in various industries.

Group Creative Director at Publicis/Hawkeye

January 1, 2014 - December 31, 2015

Group Creative Director at Wunderman

January 1, 2003 - December 31, 2012

Group Creative Director at OgilvyOne/Ogilvy Interactive

January 1, 1999 - December 31, 2003

Associate Creative Director at Vickers & Benson

January 1, 1998 - December 31, 1999

Writer at OgilvyOne Worldwide