Available to hire
I’m Stuart Luke, a digital copywriter, SEO specialist, and video content strategist based in Belfast. I help brands grow online visibility by optimizing website and YouTube content, conducting keyword research, and crafting compelling copy across channels. I enjoy blending nerdy curiosity with practical marketing tactics to deliver measurable results.
I love collaborating with teams, mentoring junior writers, and exploring new platforms. When I’m not optimizing a video SEO strategy or writing blog posts, you can find me exploring tech gear, and pop culture topics on my CrazyDiscoStu.Com projects.
Experience Level
Language
English
Fluent
Work Experience
Video SEO Specialist (Secondment) at Twinkl Educational Publishing
January 1, 2025 - PresentSecondment heading up the brand YouTube and TikTok Video SEO strategy, directly responsible for 397K combined subscribers across 3 YouTube Channels and 2 TikTok accounts. Led growth of Twinkl Brand YouTube Channel to 100,000 subscribers and 43.6M lifetime views by November 2025.
Digital Copywriter for Growth Marketing | Twinkl Parents SEO Team at Twinkl Educational Publishing
August 1, 2024 - PresentGrowth Marketing - Parents SEO team; responsible for Kids TV Resource optimisations, Event Categories, SEO copy, website and YouTube content optimisation, research, keyword research, analytics reporting, and channel management.
SEO Digital Copywriter at Twinkl Educational Publishing
October 1, 2022 - August 31, 2024SEO copy specialist; Headed SEO Spec Ops Project; blog writing/editing; research; analytics reporting; YouTube channel management and moderation.
Digital Copywriter, Twinkl Teaches KS2 VCC Team at Twinkl Educational Publishing
March 1, 2021 - October 31, 2022Editorial support for the Video Content Creation team; website and YouTube content optimisation; blog editing; keyword research; analytics.
Freelance Copywriter at CrazyDiscoStu.com / Self-Employed
January 1, 2015 - PresentOnline portfolio and freelance writing; collaborations with game, film, and tech brands; social media marketing and content creation for multiple clients.
Data Administrator at Survitec Group Ltd.
February 1, 2021 - March 1, 2021Data warehousing for survival technology solutions; data management duties.
Test & Trace Isolation Operative at Sitel (NHS Test & Trace)
January 1, 2021 - February 1, 2021Welfare checks on individuals at risk from Covid; guidance and support.
Data Projects Team Lead at On Music Ltd
March 1, 2020 - January 31, 2021Back-office data management and copyright administration for the music industry; client relations; project coordination; workflow optimization.
Music Data Matching Services Supervisor at On Music Ltd
May 1, 2018 - June 30, 2020Data matching, repertoire/catalog data cleanup; extensive research; client facing; team supervision.
Project Coordinator at On Music Ltd
November 1, 2017 - May 31, 2018Processing niche data sets; high-volume/short deadline contracts; proof of concept testing.
Music Data Specialist at On Music Ltd
September 1, 2016 - November 30, 2017Problem solving; multi-platform training; data matching; research; client interaction.
Founder / Blogger / Podcaster at Cans Across The World
February 1, 2019 - October 31, 2020Beer culture blog; copywriting; audio/video production; weekly posts and podcasts; social media marketing.
Writer / Nerd at nerdbastards.com
August 1, 2016 - January 31, 2017Entertainment and pop culture content; fast-paced deadlines; research; content writing.
Content Writer at Lakes Weekly Bulletin
August 1, 2015 - August 31, 2016Local news, opinion, editorial, entertainment reviews; content creation.
Dynamo – Singer, Songwriter, Guitarist at Dynamo
June 1, 2005 - July 31, 2015Singer-songwriter; performance; self-promotion; social media marketing.
Music Data Assistant at On Music Ltd
August 1, 2014 - March 1, 2015Data matching; data collection; reporting for PPL and PRS workflows.
Stock Controller and Head of Goods at Hamilton Gas Products
July 1, 2013 - July 31, 2014Stock input; forklift duties; deliveries; stock investigation; supplier returns; IT support.
Delivery Assistant at Home Retail Group PLC
August 1, 2011 - July 31, 2013Delivery operations; improved efficiency; acting stock manager.
DJ / Head of Unsigned Artists at RadioSlim
September 1, 2012 - April 30, 2013Online radio broadcasting; weekly show; sourcing and showcasing new artists; social media marketing.
Education
Higher National Diploma at South Eastern Regional College
January 1, 2005 - January 1, 2010GCSE at Gransha High School
January 1, 1993 - January 1, 1997BTEC First Diploma, ART at NDAI
January 11, 2030 - February 2, 2026Qualifications
Marketing communications in the digital age
January 11, 2030 - February 2, 2026Data Literacy: Introduction to Analysing Data
January 11, 2030 - February 2, 2026Clinical Information Governance
January 11, 2030 - February 2, 2026Accessibility and inclusion in digital health
January 11, 2030 - February 2, 2026Safeguarding Children Level 1
January 11, 2030 - February 2, 2026Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Retail
Experience Level
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