Hi, I’m Konstantinos Kotrotsos. I’m a digital project manager and web operations professional with a track record of leading web development initiatives, digital product improvements and large-scale website operations for international FMCG brands. I excel at translating commercial and regulatory requirements into scalable digital solutions, coordinating front-end teams and external partners, and delivering a consistent omnichannel consumer experience across ecommerce and marketing silos. I’m passionate about backlogs, agile delivery, and turning data into actionable improvements that boost performance and conversion. In my roles, I own SEO and digital marketing programs, collaborate with agencies and internal hubs, and optimize for search, paid media and analytics. I enjoy turning complex requirements into clear roadmaps and collaborating across product, marketing and tech teams to drive measurable business impact.

Konstantinos Kotrotsos

Hi, I’m Konstantinos Kotrotsos. I’m a digital project manager and web operations professional with a track record of leading web development initiatives, digital product improvements and large-scale website operations for international FMCG brands. I excel at translating commercial and regulatory requirements into scalable digital solutions, coordinating front-end teams and external partners, and delivering a consistent omnichannel consumer experience across ecommerce and marketing silos. I’m passionate about backlogs, agile delivery, and turning data into actionable improvements that boost performance and conversion. In my roles, I own SEO and digital marketing programs, collaborate with agencies and internal hubs, and optimize for search, paid media and analytics. I enjoy turning complex requirements into clear roadmaps and collaborating across product, marketing and tech teams to drive measurable business impact.

Available to hire

Hi, I’m Konstantinos Kotrotsos. I’m a digital project manager and web operations professional with a track record of leading web development initiatives, digital product improvements and large-scale website operations for international FMCG brands. I excel at translating commercial and regulatory requirements into scalable digital solutions, coordinating front-end teams and external partners, and delivering a consistent omnichannel consumer experience across ecommerce and marketing silos. I’m passionate about backlogs, agile delivery, and turning data into actionable improvements that boost performance and conversion.

In my roles, I own SEO and digital marketing programs, collaborate with agencies and internal hubs, and optimize for search, paid media and analytics. I enjoy turning complex requirements into clear roadmaps and collaborating across product, marketing and tech teams to drive measurable business impact.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Greek, Modern
Fluent
English
Fluent
Russian
Advanced
French
Advanced

Work Experience

Digital Project Manager – Web & Product at Papastratas S.A. (Philip Morris International)
August 1, 2025 - Present
Led web development and digital product initiatives across iqos.com and zyn.com, coordinating front-end development teams and external partners to ensure timely, high-quality delivery. Structured and prioritized digital initiatives using Jira, managed backlogs and dependencies, and translated commercial, marketing and regulatory requirements into scalable digital solutions. Collaborated closely with ecommerce, XP and marketing teams to deliver a cohesive omnichannel consumer experience and oversaw on-site optimization, performance monitoring and continuous improvement of high-traffic brand websites.
SEO & Digital Marketing Specialist at Papastratas S.A. (Philip Morris International)
May 1, 2024 - August 1, 2025
Owned SEO strategy and performance for IQOS, VEEV and ZYN, managing technical SEO and on-page optimization initiatives. Collaborated with agencies and internal hubs to implement fixes and content improvements, and supported paid media coordination and performance alignment.
Digital Marketing Intern at Blueground – Athens, Greece
December 1, 2023 - May 1, 2024
Supported performance marketing initiatives across Google Ads, Meta Ads and GA4 to drive property demand and supply acquisition. Assisted in setup and optimization of Search, Display, Performance Max and Lead Gen campaigns. Contributed to SEO initiatives including article optimization, keyword research and competitive analysis, leveraging AI tools, and supported performance reporting and channel optimization.
B2B Surveys Associate at Dialectica – Athens, Greece
July 1, 2022 - September 1, 2023
Analyzed client research briefs and scoped data-driven survey solutions for consulting, private equity and hedge fund clients. Collaborated with internal technology teams to support development of survey optimization functionalities and conducted industry and company research to inform decision-making.

Education

Bachelor’s in Marketing & Communication at Athens University of Economics and Business
January 11, 2030 - February 2, 2026
Exchange Semester at St. Petersburg University – Graduate School of Management
January 11, 2030 - February 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Software & Internet, Professional Services, Retail