Available to hire
I am a Strategic Communications Lead with nearly 20 years of experience guiding transformation programs and scaling culture across global organisations. I excel at turning business strategy into people outcomes by mobilising workforce readiness and driving change adoption within complex, matrix environments.
Across APAC and beyond, I lead internal communications, change management, DEI initiatives and capability-building that align stakeholder behaviours with strategic objectives. I’m passionate about bridging the gap between strategy and execution—whether through AI-enabled transformation, governance, or engaging campaigns that boost participation, loyalty, and measurable impact.
Experience Level
Language
English
Fluent
Work Experience
Principal Employee Engagement and Internal Communications Specialist at NTT DATA Inc
September 1, 2024 - March 1, 2026Led workforce transformation by adopting two purpose-built AI platforms with 77% registrations among technical cohorts and 64% among general employees. Directed AI awareness campaigns achieving 91% completion for GenAI Academy in APAC. Scaled APAC AI competition with 114% YoY participation growth (2025 to 2026). Designed and implemented communications for a new job-banding and rewards model impacting 8,000+ employees across APAC. Led change management workstream impacting 5,000+ employees in APAC to support the transition to a new global operating model.
People and Culture Manager at AEA International Holdings (operating as Int’l SOS)
August 1, 2022 - August 1, 2024Directed the Group-wide internal communications strategy to align workforce awareness and behaviours with P&C objectives. Planned and implemented the change management strategy using user-journey mapping and impact analysis to advance the P&C transformation agenda. Acted as strategic lead for Global Diversity & Inclusion, establishing regional DEI committees and integrating inclusive practices into the corporate culture.
RISE Programme - Digital Transformation & Change Management at Digital BCG Academy, Boston Consulting Group
April 1, 2021 - October 1, 2021Completed a six-month, full-time certification programme on Digital Transformation & Change Management as part of the SGUnited Mid-Career Pathways Programme.
Director at Singapore Red Cross
May 1, 2015 - March 1, 2021Operational leadership of a multi-disciplinary team across communications, operations, partnerships and governance. Directed national blood donation campaigns, recruiting 19.8k new donors annually and achieving a 10% growth in the donor pool (2015–2021). Enhanced partner and donor loyalty metrics by 14% and 18% respectively through strategic engagement. Established data governance SOPs aligned with PDPA and IM8 standards to ensure organisational integrity.
Marketing and Communications Manager at Dick Smith Electronics
May 1, 2009 - December 1, 2014Managed marketing and communications operations in a high-growth consumer electronics environment, driving campaigns and stakeholder engagement to support brand and sales objectives.
Communications Officer at Youth Affairs Council of Victoria
September 1, 2007 - March 1, 2009Led communications initiatives to engage youth and stakeholders, supporting policy and program delivery.
Communications Officer at Deakin University
October 1, 2005 - September 1, 2007Coordinated communications activities to support university programs and stakeholder engagement.
Education
Graduate Diploma in Media Practice at The University of Sydney
January 1, 2003 - December 31, 2003Bachelor of Arts in English (First-Class Honours) at The University of Sydney
January 1, 1999 - December 31, 2002Qualifications
RISE Programme - Digital BCG Academy (SGUnited Mid-Career Pathways)
April 1, 2021 - October 1, 2021Industry Experience
Non-Profit Organization, Government, Professional Services, Media & Entertainment
Experience Level
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