I am a results-driven SEO and digital marketing specialist with eight years of hands-on experience driving growth through SEO, SEM, content creation, and cross-channel campaigns across APAC and US markets.\n\nI have led SEO initiatives for Gogoprint and Mothercare/ELC, delivering double-digit traffic growth, improved rankings, and revenue lift. I enjoy turning data into actionable strategies and collaborating with product, content, and PR teams to scale organic performance.

user1474524

I am a results-driven SEO and digital marketing specialist with eight years of hands-on experience driving growth through SEO, SEM, content creation, and cross-channel campaigns across APAC and US markets.\n\nI have led SEO initiatives for Gogoprint and Mothercare/ELC, delivering double-digit traffic growth, improved rankings, and revenue lift. I enjoy turning data into actionable strategies and collaborating with product, content, and PR teams to scale organic performance.

Available to hire

I am a results-driven SEO and digital marketing specialist with eight years of hands-on experience driving growth through SEO, SEM, content creation, and cross-channel campaigns across APAC and US markets.\n\nI have led SEO initiatives for Gogoprint and Mothercare/ELC, delivering double-digit traffic growth, improved rankings, and revenue lift. I enjoy turning data into actionable strategies and collaborating with product, content, and PR teams to scale organic performance.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

SEO Content Specialist at Gogoprint
May 1, 2022 - June 30, 2023
Achieve Top 3 rankings for targeted keywords within 3 months across Indonesia, Malaysia, and Singapore. Improve organic traffic and sales performance through sustained SEO and content optimization.
Senior SEO Specialist at Mothercare, ELC
July 1, 2023 - January 31, 2024
Led on-page and off-page SEO optimization, sitewide rebranding, content strategy, and optimization; maintained stable rankings post-launch with no major organic traffic loss; produced weekly growth reports and monthly market insights across SG, MY/ID, HK, US.
SEO Associate Manager for SEO & SEM at Mothercare, ELC
February 1, 2024 - Present
Led SEO & SEM initiatives delivering 120% YoY organic traffic growth; scaled visibility across priority product categories; managed content and analytics post-launch.
Digital Marketing Executive at Derecom
May 1, 2018 - June 30, 2019
Grew engagement from 0 to 1.5M page views per month within 5 months; led cross-channel digital marketing initiatives for a Tokyo-based gaming company.

Education

Bachelor Degree of Economics at University of Brawijaya
September 1, 2013 - March 1, 2017
Master Degree of Communications at University of Paramadina
March 1, 2024 - August 1, 2025

Qualifications

IELTS 7.0
January 11, 2030 - April 7, 2026

Industry Experience

Travel & Hospitality, Retail, Software & Internet, Professional Services, Media & Entertainment