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I'm Elizabeth Griffiths, an outcome-driven AI-native product leader who builds and scales platforms from 0 to 1 and through high-growth phases. I partner with executive teams to align strategy with measurable business outcomes and to lead cross-functional squads to deliver real customer value. I’m known for strong product judgment, technical depth, and hands-on leadership across engineering and design. Highlights include turning an unstable AI product into a trusted enterprise solution (Haast), scaling Immutable X’s platform and ecosystem to 400+ developers and 10,000+ players, and spinning NFT.Storage out into a standalone company with an on-chain ownership model and broad ecosystem reach.…I'm Elizabeth Griffiths, an outcome-driven AI-native product leader who builds and scales platforms from 0 to 1 and through high-growth phases. I partner with executive teams to align strategy with measurable business outcomes and to lead cross-functional squads to deliver real customer value. I’m known for strong product judgment, technical depth, and hands-on leadership across engineering and design. Highlights include turning an unstable AI product into a trusted enterprise solution (Haast), scaling Immutable X’s platform and ecosystem to 400+ developers and 10,000+ players, and spinning NFT.Storage out into a standalone company with an on-chain ownership model and broad ecosystem reach.

Elizabeth Griffiths

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I'm Elizabeth Griffiths, an outcome-driven AI-native product leader who builds and scales platforms from 0 to 1 and through high-growth phases. I partner with executive teams to align strategy with measurable business outcomes and to lead cross-functional squads to deliver real customer value. I’m known for strong product judgment, technical depth, and hands-on leadership across engineering and design. Highlights include turning an unstable AI product into a trusted enterprise solution (Haast), scaling Immutable X’s platform and ecosystem to 400+ developers and 10,000+ players, and spinning NFT.Storage out into a standalone company with an on-chain ownership model and broad ecosystem reach.…I'm Elizabeth Griffiths, an outcome-driven AI-native product leader who builds and scales platforms from 0 to 1 and through high-growth phases. I partner with executive teams to align strategy with measurable business outcomes and to lead cross-functional squads to deliver real customer value. I’m known for strong product judgment, technical depth, and hands-on leadership across engineering and design. Highlights include turning an unstable AI product into a trusted enterprise solution (Haast), scaling Immutable X’s platform and ecosystem to 400+ developers and 10,000+ players, and spinning NFT.Storage out into a standalone company with an on-chain ownership model and broad ecosystem reach.

Available to hire

I’m Elizabeth Griffiths, an outcome-driven AI-native product leader who builds and scales platforms from 0 to 1 and through high-growth phases. I partner with executive teams to align strategy with measurable business outcomes and to lead cross-functional squads to deliver real customer value.

I’m known for strong product judgment, technical depth, and hands-on leadership across engineering and design. Highlights include turning an unstable AI product into a trusted enterprise solution (Haast), scaling Immutable X’s platform and ecosystem to 400+ developers and 10,000+ players, and spinning NFT.Storage out into a standalone company with an on-chain ownership model and broad ecosystem reach.

Skills

Leadership

Experience Level

Leadership

Expert

Work Experience

Co-Founder & CEO at Wellcome

August 1, 2020 - January 31, 2023

Led product vision, strategy, and operations to transform an early AI-native SaaS for workplace arrivals and visitor management into a profitable, enterprise-ready solution. Built the product and delivery operating system, established company-wide goals and quality gates, and drove go-to-market execution to achieve repeatable growth and alignment with executive priorities.

Managing Director & CEO at NFT.Storage

January 1, 2023 - March 31, 2025

Transiti oned NFT.Storage from a Protocol Labs prototype to an independent company. Implemented an on-chain ownership model, scaled to 1,000+ paying customers across 17 ecosystems, and established a governance framework with authority over product and financials; built out a cross-functional leadership team and governance structures to sustain long-term growth.

Senior Product Manager at Immutable X

February 1, 2021 - January 31, 2023

Led platform launch and ecosystem scale in collaboration with the CTO. Defined product strategy for a blockchain ecosystem, grew the developer and user base (400+ developers, 10,000+ players), and contributed to enterprise-grade platform maturity.

Product Manager at Tyro Payments

March 1, 2019 - February 29, 2020

Launched an API platform integrating Google Pay, UberEats, and POS systems, eliminating manual re-entry and cutting 45 seconds per order to boost merchant efficiency; delivered a token-based payment enhancement to drive adoption.

Product Manager at Campaign Monitor

August 1, 2017 - March 31, 2019

Led product-wide instrumentation enabling data-informed decision-making. Built a custom image editing tool, contributing to a 20% increase in images edited and enhancing workflow efficiency.

Consultant Product Manager at Brainmates

March 1, 2017 - August 31, 2017

Educated and coached clients on product management best practices and facilitated workshops to help clients develop their product roadmaps.

Senior Global Program Manager, Creative Operations at Ogilvy & Mather

March 1, 2013 - March 31, 2016

Led a 50-person team delivering global advertising campaigns across six brands, including TV, print, digital, experiential, radio, and shopper marketing. Managed budgets, planning, and execution for large-scale campaigns.