Daniella Morrison Twamley
I’m a commercially focused digital marketing leader with 20+ years’ experience driving revenue, customer growth, and digital transformation across B2B and B2C markets.
About
I’m a commercially focused digital marketing leader with 20+ years’ experience driving revenue, customer growth, and digital transformation across B2B and B2C markets. I’ve scaled digital revenue from €50K to €50M+, transformed underperforming channels, and led cross-functional teams to deliver real business impact. My work spans banking, ecommerce, fintech, media, travel and retail, and I regularly partner with C-suite stakeholders to shape strategy and delivery.
I’m now seeking an in-house leadership opportunity to drive strategic growth at scale, combining data-driven decision making with high‑impact execution and a collaborative leadership style.
- 23 years' experience
- Joined February 2026
Industry experience
- Financial Services
- Media & Entertainment
- Travel & Hospitality
- Retail
- Software & Internet
- Professional Services
More experts in Dublin, Ireland
Work experience· 17 roles
Providing strategic marketing leadership and consultancy to digital-first businesses seeking growth, transformation or commercial reset. Delivered tailored ecommerce and digital strategies; advised on customer journey optimisation, digital brand development, CX and UX strategy; implemented data frameworks to improve digital performance tracking, attribution, and retention strategies.
Strategic career break to manage property development projects, hone leadership, and return refreshed to launch consultancy.
Led digital transformation and revenue-driving strategy for a portfolio of post-pandemic online businesses. Leadership: Reporting to MD, managing team of four in-house digital specialists and three external contractors. Crafted digital retail business strategy to power growth from €53K in 2021 to projected €1M+ annual revenue by 2024. Directed multi-channel campaigns across ecommerce, content, social, search and CRM for diverse sectors. Streamlined internal digital processes, reducing waste and improving delivery timelines.
Education
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