Hi, I’m Alejandro. I specialize in category management and data-driven growth in the consumer goods space, with 8+ years of experience in marketing, B2B, and e-commerce. My approach blends consumer insights with rigorous analytics to optimize assortment, inventory, and GTM strategies across Europe, delivering measurable improvements in turnover and margins. I thrive in cross-functional environments, leading diverse teams and collaborating with Marketing, Sales, Design, and Supply Chain to turn data into actionable strategies. Outside of work, I enjoy skiing, running, padel, and adventure travel, and I’m always curious to learn new tools and approaches to drive business impact.…Hi, I’m Alejandro. I specialize in category management and data-driven growth in the consumer goods space, with 8+ years of experience in marketing, B2B, and e-commerce. My approach blends consumer insights with rigorous analytics to optimize assortment, inventory, and GTM strategies across Europe, delivering measurable improvements in turnover and margins. I thrive in cross-functional environments, leading diverse teams and collaborating with Marketing, Sales, Design, and Supply Chain to turn data into actionable strategies. Outside of work, I enjoy skiing, running, padel, and adventure travel, and I’m always curious to learn new tools and approaches to drive business impact.WWWW…