Rowan MacDonald

Language

English
Fluent

Work Experience

Copywriter & Product Marketer at Echo Startups
December 1, 2024 - Present
Copywriter and product marketer providing full-funnel marketing services, from copywriting for ads and content to lead magnets, email sequences, and landing pages. Helped clients refine positioning and messaging, building demand through in-depth customer research and lean marketing tests to quickly gather feedback and achieve product-market fit.
Content Marketer at Freelancer
June 1, 2020 - December 1, 2024
Led content marketing for freelance clients; grew a YouTube channel to 25M+ views as a strategist and ghostwriter for educational creators, including a multi-million-subscriber fitness channel and a NYT best-selling author. Wrote scripts for PlayWrite; helped a popular self-development creator grow their channel through content strategy, scripting, thumbnail design, and repurposing content for Twitter. Built a newsletter to 400 sign-ups in three months and an online community of 2,000+ members via Reddit; later ran Reddit and Meta ads to grow other email lists and communities. Interviewed high achievers for Fatpoke.com to learn their processes.

Education

BSc Economics at University of Bristol
September 1, 2017 - June 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education