Rowan MacDonald

Copywriter and product marketer providing full-funnel marketing services, from copywriting for ads and content to lead magnets, email sequences, and landing pages. Helped clients refine positioning and messaging, building demand through in-depth customer research and lean marketing tests to quickly gather feedback and achieve product-market fit.

Led content marketing for freelance clients; grew a YouTube channel to 25M+ views as a strategist and ghostwriter for educational creators, including a multi-million-subscriber fitness channel and a NYT best-selling author. Wrote scripts for PlayWrite; helped a popular self-development creator grow their channel through content strategy, scripting, thumbnail design, and repurposing content for Twitter. Built a newsletter to 400 sign-ups in three months and an online community of 2,000+ members via Reddit; later ran Reddit and Meta ads to grow other email lists and communities. Interviewed high achievers for Fatpoke.com to learn their processes.