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Curiosity and adaptability define my approach to work and life. With art literally inked on my skin and a passion for creating digital tools that help people, I’m constantly drawn to what’s next. I pride myself on being a natural solution finder and proactive problem solver who stays positive under pressure. By leading with empathy and creative thinking, I am dedicated to helping others overcome obstacles and achieve their goals.…Curiosity and adaptability define my approach to work and life. With art literally inked on my skin and a passion for creating digital tools that help people, I’m constantly drawn to what’s next. I pride myself on being a natural solution finder and proactive problem solver who stays positive under pressure. By leading with empathy and creative thinking, I am dedicated to helping others overcome obstacles and achieve their goals.

Leonardo Pereira Simoes

Product Designer, UX Designer, UI Designer, +3

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Curiosity and adaptability define my approach to work and life. With art literally inked on my skin and a passion for creating digital tools that help people, I’m constantly drawn to what’s next. I pride myself on being a natural solution finder and proactive problem solver who stays positive under pressure. By leading with empathy and creative thinking, I am dedicated to helping others overcome obstacles and achieve their goals.…Curiosity and adaptability define my approach to work and life. With art literally inked on my skin and a passion for creating digital tools that help people, I’m constantly drawn to what’s next. I pride myself on being a natural solution finder and proactive problem solver who stays positive under pressure. By leading with empathy and creative thinking, I am dedicated to helping others overcome obstacles and achieve their goals.

Available to hire

Curiosity and adaptability define my approach to work and life. With art literally inked on my skin and a passion for creating digital tools that help people, I’m constantly drawn to what’s next. I pride myself on being a natural solution finder and proactive problem solver who stays positive under pressure.

By leading with empathy and creative thinking, I am dedicated to helping others overcome obstacles and achieve their goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Italian

Beginner

Work Experience

Senior UX/UI Designer at ifolor via Interventure

August 1, 2024 - December 31, 2025

Led UX for photo products and improved user acquisition through optimizing journeys, usability, and accessibility with A/B testing and data-driven validation. Built and maintained a scalable design system and guided UX/UI tasks for the development team; provided engineering support and conducted QA UX/UI reviews to ensure design integrity.

Product Designer at Menu Technologies / PAR Technologies

May 1, 2022 - April 30, 2024

Designed end-to-end omnichannel features for an online ordering platform across mobile, web, kiosks, and back-office. Conducted user testing, created and maintained design systems, and supported developers through UX/UI reviews during implementation.

UX/UI Designer at Pannovate

March 1, 2021 - May 31, 2022

Worked on a white-label banking as a service platform (mobile, web app, back-office). Designed banking features including onboarding, balance, transactions and payments; produced wireframes, hi-fi mockups, and prototypes; created design systems and organized assets for engineers during deployment.

Product Designer at Pannovate

March 1, 2021 - May 1, 2022

Designing and delivering end-to-end omnichannel features across mobile, web, kiosks, and back-office systems; conducting user testing; creating and maintaining design systems; supporting developers through UX/UI reviews during implementation.

UX/UI Designer at TradeCore

September 1, 2018 - January 31, 2021

Designed for Forex CRM, marketing automation, crypto payment and exchange processor (Web App). Mapped user journeys, wireframes, mockups, and prototypes; validated solutions via research and testing; maintained design system and supported engineers through deployment.

UX/UI Designer at Telenor Srbija

April 1, 2016 - June 30, 2018

Gained requirements for Internal CRM Web App; led design brainstorming, developed journeys, wireframes, mockups, and prototypes; conducted usability tests and collaborated with engineers through deployment.

Product Designer at TradeCore

April 1, 2016 - June 1, 2018

Fintech product design work in Belgrade; focused on UX/UI for fintech platforms.

Customer Support at Trizma Smart Sourcing

September 1, 2014 - April 1, 2016

Customer support in Portuguese and English; US Embassy visa application support; provided customers from multiple countries with relevant information and guided them through appropriate paths.

Art Director & Graphic Designer at Exponor Brasil

June 1, 2010 - August 31, 2012

Planned and created visual communications for trade fairs (Expovinis and Expo Aero Brasil).

Art Director / Graphic Designer / Web Designer / Frontend Developer at Freelancer

April 1, 2006 - June 30, 2010

Branding development, magazine editorial, design and websites development across multiple projects.

Art Director & Graphic Designer at Exponor Brasil

April 1, 2006 - June 1, 2010

Responsible for planning and creating visual communication for trade fairs (Expon Vinis and Expo Aero Brasil).

Front-end Developer at CPS Informática - GCOM

February 1, 2002 - April 30, 2006

Front-end development for ERP and CRM web applications.