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I am a performance marketing professional with hands-on experience planning and executing integrated digital and traditional marketing campaigns to drive brand visibility, lead generation, and customer engagement. I specialize in paid media and performance optimization, building high-impact ad creatives and conversion-focused assets, and I use data-driven insights from GA4 and Meta Business Suite to boost CTR, reduce CPC and CPA, and improve ROI. I enjoy collaborating with cross-functional teams to deliver campaigns that align with business goals and drive measurable results.…I am a performance marketing professional with hands-on experience planning and executing integrated digital and traditional marketing campaigns to drive brand visibility, lead generation, and customer engagement. I specialize in paid media and performance optimization, building high-impact ad creatives and conversion-focused assets, and I use data-driven insights from GA4 and Meta Business Suite to boost CTR, reduce CPC and CPA, and improve ROI. I enjoy collaborating with cross-functional teams to deliver campaigns that align with business goals and drive measurable results.

Pranav Pramod

Copywriter, Content Creator, Marketing Strategist, +2

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I am a performance marketing professional with hands-on experience planning and executing integrated digital and traditional marketing campaigns to drive brand visibility, lead generation, and customer engagement. I specialize in paid media and performance optimization, building high-impact ad creatives and conversion-focused assets, and I use data-driven insights from GA4 and Meta Business Suite to boost CTR, reduce CPC and CPA, and improve ROI. I enjoy collaborating with cross-functional teams to deliver campaigns that align with business goals and drive measurable results.…I am a performance marketing professional with hands-on experience planning and executing integrated digital and traditional marketing campaigns to drive brand visibility, lead generation, and customer engagement. I specialize in paid media and performance optimization, building high-impact ad creatives and conversion-focused assets, and I use data-driven insights from GA4 and Meta Business Suite to boost CTR, reduce CPC and CPA, and improve ROI. I enjoy collaborating with cross-functional teams to deliver campaigns that align with business goals and drive measurable results.

Available to hire

I am a performance marketing professional with hands-on experience planning and executing integrated digital and traditional marketing campaigns to drive brand visibility, lead generation, and customer engagement.

I specialize in paid media and performance optimization, building high-impact ad creatives and conversion-focused assets, and I use data-driven insights from GA4 and Meta Business Suite to boost CTR, reduce CPC and CPA, and improve ROI. I enjoy collaborating with cross-functional teams to deliver campaigns that align with business goals and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Performance Marketing Specialist at The Visa Guy

March 1, 2023 - April 1, 2024

Created, optimized, and managed paid media campaigns across Google Ads and Meta platforms, driving an 18% increase in lead generation while strengthening brand visibility. Led audience segmentation, keyword targeting, and ad copy testing, achieving a 12% increase in CTR and a 9% improvement in conversion rates through continuous optimization. Designed conversion-focused ad creatives, landing pages, and short-form video content using Canva and Adobe Creative Suite, ensuring consistent brand identity across campaigns. Monitored and analyzed CTR, CPC, CPA, and ROI using Google Analytics and Meta Business Suite, delivering actionable insights that improved campaign ROI by 15%. Implemented conversion tracking using Google Tag Manager and Meta Pixel, improving data reliability and reporting accuracy by 10%. Collaborated with content, design, and operations teams to deliver end-to-end campaign execution aligned with strategic marketing objectives. Managed advertising budgets and optimized bid

Marketing Associate at Infinitas Marketing Solutions

January 1, 2021 - February 1, 2023

Executed print, outdoor, and event marketing campaigns to enhance local brand visibility and customer engagement across regional markets. Developed brochures, banners, and promotional materials, maintaining brand consistency and visual standards across campaigns. Planned and coordinated trade fairs, educational expos, and sponsorship events to expand market reach and build strategic partnerships. Negotiated vendor contracts and supervised printing logistics, ensuring quality control while reducing production costs. Conducted on-ground surveys, market research, and campaign effectiveness studies to identify emerging audience trends and performance gaps. Collaborated with sales teams to align promotional strategies with business objectives and improve lead conversion outcomes. Increased event participation by 28% through targeted outreach and localized community partnerships. Reduced marketing collateral costs by 18% through improved vendor coordination and resource optimization.