Supported a project-based consulting assignment by planning and conducting market and policy research on the European postal and parcel sector, contributing to clearly defined project scope and deliverables. Coordinated and led stakeholder interviews with industry executives, policymakers, and academic experts, ensuring structured data collection, documentation, and alignment across diverse stakeholders. Consolidated quantitative and qualitative data into structured reports and presentations, providing evidence-based recommendations on cross-border collaboration, and innovation for industry stakeholders.

Operations Assistant at Yu.eat

March 1, 2025 - July 1, 2025

Structured and maintained partner performance data (menus, pricing, KPIs) for 20+ restaurant partners across multiple European markets, ensuring accuracy and consistency for internal reporting. Built weekly Excel dashboards (formulas, PivotTables, conditional formatting) to monitor click-through rates, order volumes, and campaign outcomes, presented findings to guide strategic adjustments. Cleaned, verified, and standardized datasets received from partners, correcting errors in menu formats and promotional materials to improve data accessibility and usability. Coordinated information flows across sales, supply chain, and design teams, introducing reporting templates and documentation that reduced communication gaps and improved workflow efficiency. Collected and analyzed customer and partner feedback from digital platforms, identifying consumption patterns and informing refinements in segmentation strategies that increased seasonal conversion rates by 14%.

Marketing Intern at Uni-President Enterprises Corporation

May 1, 2023 - August 1, 2023

Assisted in executing a nationwide co-branding campaign for seasonal beverages, overseeing project planning, packaging coordination, and localized digital content; supported a 5% sales growth in Tier 1 cities. Analyzed sales data from 31 provinces using Excel (VLOOKUP, PivotTables, dashboards), identifying regional consumption patterns and producing weekly reports to guide pricing and promotional strategies. Managed two official social media accounts with a combined 670K+ followers, designing platform-specific content and interactive campaigns that increased engagement by 12%. Coordinated with regional sales teams and external vendors to adapt visuals and messaging for local consumer preferences, ensuring consistent campaign rollout across markets.