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I'm Laura Gutiérrez García, a results-driven Social Media Specialist based in Madrid with experience helping clients across Spain, the UK, and Dubai. I lead marketing strategies that boost web traffic, engagement, and ticket sales for high-profile events. I enjoy collaborating with AI-powered tools for precise ad copy, creating designs in Canva, optimizing creatives based on performance, and refining pixel implementations across platforms. I value teamwork, independence, and continuous learning, and I am committed to delivering measurable results.…I'm Laura Gutiérrez García, a results-driven Social Media Specialist based in Madrid with experience helping clients across Spain, the UK, and Dubai. I lead marketing strategies that boost web traffic, engagement, and ticket sales for high-profile events. I enjoy collaborating with AI-powered tools for precise ad copy, creating designs in Canva, optimizing creatives based on performance, and refining pixel implementations across platforms. I value teamwork, independence, and continuous learning, and I am committed to delivering measurable results.

Laura Gutiérrez García

Community Manager, Marketing Strategist, Growth Marketer, +7

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I'm Laura Gutiérrez García, a results-driven Social Media Specialist based in Madrid with experience helping clients across Spain, the UK, and Dubai. I lead marketing strategies that boost web traffic, engagement, and ticket sales for high-profile events. I enjoy collaborating with AI-powered tools for precise ad copy, creating designs in Canva, optimizing creatives based on performance, and refining pixel implementations across platforms. I value teamwork, independence, and continuous learning, and I am committed to delivering measurable results.…I'm Laura Gutiérrez García, a results-driven Social Media Specialist based in Madrid with experience helping clients across Spain, the UK, and Dubai. I lead marketing strategies that boost web traffic, engagement, and ticket sales for high-profile events. I enjoy collaborating with AI-powered tools for precise ad copy, creating designs in Canva, optimizing creatives based on performance, and refining pixel implementations across platforms. I value teamwork, independence, and continuous learning, and I am committed to delivering measurable results.

Available to hire

I’m Laura Gutiérrez García, a results-driven Social Media Specialist based in Madrid with experience helping clients across Spain, the UK, and Dubai. I lead marketing strategies that boost web traffic, engagement, and ticket sales for high-profile events.

I enjoy collaborating with AI-powered tools for precise ad copy, creating designs in Canva, optimizing creatives based on performance, and refining pixel implementations across platforms. I value teamwork, independence, and continuous learning, and I am committed to delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Junior Accounts Executive at Y&R

September 1, 2012 - August 31, 2013

Delivered weekly presentations to inform Telefónica LATAM clients about the latest advertising campaigns; conducted monthly studies on campaign duration; analyzed follower and like metrics to assess campaign impact.

Marketing Manager at Servicola

September 1, 2015 - November 1, 2017

Led a team of 4 under the General Director; developed impactful marketing campaigns for Coca-Cola across 47 international markets; participated in international promotional product fairs; liaised between purchasing, design, and product teams; supervised product loading on the web catalogue; prepared cover designs for catalogs and monthly newsletters.

Paid Social Account Manager at Adglow

November 1, 2017 - May 31, 2021

Established direct client communication with US-based accounts (e.g., Lulus) with monthly budgets over $500,000; co-managed a 10-member team; mentored new staff; developed cross-platform performance marketing strategies; generated performance reports to drive KPI improvements. Also contributed to digital media strategies for Mahou (Publicis Media) including TOFU planning and end-to-end campaign management.

Social Media Specialist at CrowdFarming

May 1, 2021 - May 31, 2022

Coordinated content publication with the team and Community Manager; outlined briefs for the creative team based on results to meet KPI targets; focused on performance campaigns (dynamic ads, DPAs, and collection ads) with catalog campaigns and instant experiences; developed multilingual European campaigns (7 languages) with a €9 million annual budget; analyzed campaigns via Google and Facebook Analytics and tracked key indicators (GMV, AOV, CAC, ROAS, CR).

Social Media Manager Specialist at Kargo

May 1, 2022 - April 30, 2023

Planned and managed performance campaigns with a budget exceeding £500K/month; conducted A/B tests for performance improvements and delivered weekly result reports to the client (JD Sports); planned and optimized performance-focused campaigns, with emphasis on Meta and Snapchat for Catalog and Advantage Shopping campaigns.

Freelance / Social Media Manager Specialist

April 1, 2023 - Present

Freelance role assisting diverse clients with social media management, strategic marketing, and event promotion across Spain, the UK, and Dubai. Led marketing for high-profile events, executed a 1,000-person event, collaborated with AI-driven chatbots for precise ad copy, produced Canva designs, and optimised creatives. Repaired pixel implementations and built/optimised Google Ads campaigns.