I am a results-driven Digital Marketing professional with 2+ years of experience executing data-driven campaigns across web, social, email, and paid channels. I specialize in content strategy, SEO, lead generation, and performance analytics to drive engagement and conversions. I excel in campaign optimization, reporting insights, and cross-functional collaboration. I hold an MSc in Digital Marketing & Analytics and I am Ireland-based with full right to work.

Pooja

I am a results-driven Digital Marketing professional with 2+ years of experience executing data-driven campaigns across web, social, email, and paid channels. I specialize in content strategy, SEO, lead generation, and performance analytics to drive engagement and conversions. I excel in campaign optimization, reporting insights, and cross-functional collaboration. I hold an MSc in Digital Marketing & Analytics and I am Ireland-based with full right to work.

Available to hire

I am a results-driven Digital Marketing professional with 2+ years of experience executing data-driven campaigns across web, social, email, and paid channels.

I specialize in content strategy, SEO, lead generation, and performance analytics to drive engagement and conversions. I excel in campaign optimization, reporting insights, and cross-functional collaboration. I hold an MSc in Digital Marketing & Analytics and I am Ireland-based with full right to work.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Digital Marketing Executive - Campaigns & Paid Media at M3M India Private Ltd
November 1, 2021 - February 1, 2023
Developed and executed digital marketing strategies aligned with project and lead generation goals; planned, launched, and optimised paid ad campaigns using Facebook Ads Manager and Google Ads; created and scheduled engaging content across Facebook, Instagram, and LinkedIn; managed content calendars, copywriting, and creative coordination for graphics and short-form videos; tracked KPIs including CTR, CPC, conversions, and ROI using Google Analytics and ad dashboards; delivered weekly performance reports with actionable insights and optimisation recommendations; increased social media engagement and follower growth through targeted campaigns; collaborated cross-functionally with design and content teams to ensure consistent branding.
Digital Marketing Coordinator - Social & Online Campaigns at Suraksha ARC Ltd.
March 1, 2020 - October 1, 2021
Managed day-to-day social media accounts and scheduled posts across multiple platforms; supported paid promotions and awareness campaigns to increase online visibility; assisted with graphic and video content creation for digital marketing initiatives; conducted audience research and competitor analysis to refine messaging; monitored campaign performance and suggested improvements to boost engagement.
Assistant Manager - Digital Marketing & Campaigns at M3M India Private Ltd
November 1, 2021 - February 1, 2023
Planned and executed multi-channel campaigns across web, social, and email platforms; managed Google, Facebook, and Instagram Ads to drive qualified leads; created engaging content (graphics, posts, videos) to increase audience reach and brand awareness; improved email engagement through segmentation and targeted messaging; conducted SEO, keyword research, and competitor analysis to optimise website visibility; tracked performance using Google Analytics and campaign dashboards; produced weekly reports with insights and optimisation recommendations; ensured consistent brand messaging across all digital channels.
Deputy Manager - Digital Marketing Support at Suraksha ARC Ltd.
March 1, 2020 - October 1, 2021
Managed social media channels and content calendars; supported digital promotions and awareness campaigns; collaborated with design teams to develop creative marketing assets; analysed engagement and campaign data to improve performance; conducted market research to inform digital strategy.

Education

MSc Digital Marketing & Analytics at Dublin Business School, Ireland
January 1, 2023 - January 1, 2024
MBA (Finance & HR) at CV Raman University, India
June 1, 2013 - June 1, 2015
BBA (Business Administration) at Maharishi Dayanand University, India
May 1, 2008 - May 1, 2011
MSc Digital Marketing & Analytics at Dublin Business School, Ireland
January 1, 2023 - January 1, 2024
MBA (Finance & HR) at CV Raman University, India
June 1, 2013 - June 1, 2015
BBA (Business Administration) at Maharishi Dayanand University, India
May 1, 2008 - May 1, 2011

Qualifications

Google Analytics (GA4)
January 11, 2030 - February 3, 2026
Social Media Marketing
January 11, 2030 - February 3, 2026
Digital Advertising
January 11, 2030 - February 3, 2026
Google Analytics
January 11, 2030 - March 7, 2026
Social Media Marketing
January 11, 2030 - March 7, 2026

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment, Software & Internet